The Tech, B2B & Trade PR Agency EDITORS Recommend
Turtle Approach to Press and Media Relations There are two ways to undertake PR. There is the conventional reactive method where press releases and feature articles are written and distributed simply in response to events that happen - such as new products, new contracts and orders won, awards … [Read More...]
“Turtle Consulting is very different to the majority of PR agencies.” That’s according to a wide range of Editors and Journalists. And they should know! The reason for this is simple. Most PR agencies are really modern-day sweat-shops full of young PR agency account execs straight out of university; graduates with undoubted enthusiasm but not much in the way of real-world experience and expertise. Many of these PR agencies churn these youngsters through and spit them out again in a few years, keeping a constant flow of keen but hapless youngsters in the front line. And … [Read more...]
A unique feature of Turtle Consulting Group is that we have no staff PR writers. Twenty years of experience has shown conclusively that far better quality of material, acceptability by editors and subsequent press coverage are achieved by teaming up with working journalists who are expert in their field. Many of our writers are currently or formerly Editors and, as a result of the quality and “oven-ready” nature of the material they produce, Turtle is highly rated by Editors for the … [Read More...]
Having been clients ourselves in industry, we know that time/fee charges are difficult to understand and control. Also, we are most of us used to purchasing ‘n’ things for ‘£x’ – and so that’s exactly the way we deliver PR for our clients. We’ve invented a scheme of ‘PR units’ – a sort of tariff relating to the various PR activities you’re likely to need. You decide your budget and the level of activity you need throughout the year and we agree a monthly fee to cover the required number of PR units. This tariff is agreed separately with each client to match their … [Read More...]
Our success on behalf of our clients is significantly due to our use of working journalists in relevant sectors. Genuine comments from editors have included: “The quality of information and active approach of the Turtle Group make them a reliable source of knowledge. They really have Turtle Power!” Rob Shepherd, Editor, NCN "Steve Gold has been writing for Mobile News for eight years. I have always found his writing to be well sourced and appealing to our readers." Ian … [Read More...]

Just as designing specifying and building data centres requires a massive amount of multi-disciplinary knowledge, skill and co-operation – providing highly effective media communications requires a specialist in both data centre PR and the multi-disciplinary skills to understand and support your product or service in a number of specialist market sectors and vehicles. Operator or provider If you are a data centre owner, operator, hosting provider, co-location (Co-Lo) provider and … [Read More...]
We’re completely results oriented at Turtle Consulting Group. We not only research and write your material, we put very significant effort into the actual placement of material with editors. We deal with editors exactly as your sales people would deal with their prospects and customers – taking time to understand what they need to satisfy the requirements of their readers. Finding out when they can talk and when they’re up against deadlines. Offering them exclusive stories before they are written – so that they can be hand-crafted to fit seamlessly into their editorial pages. And of … [Read More...]
“We met and evaluated many offerings, but from the outset it was clear that Turtle was not only going to do PR on our behalf but also demonstrated a commitment to learn and understand about our business. This ensured that they did not just advise us but became part of our team. With Turtle, I’ve always known what I’m spending and can effectively measure performance against it. Even the really big international PR agencies don’t use this system – I think it’s pretty unique and certainly very reassuring”. Matthew Maxwell, CEO Amateo Guest Relationship Management “Without … [Read More...]
Copyright © 2013 · Genesis Framework · WordPress · Log in
Follow us on: