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	<title>Turtle Consulting Group  --   www.turtleconsulting.com</title>
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		<title>Higbie forecasts for the future of data centres at DatacenterExpo in Düsseldorf</title>
		<link>http://www.turtleconsulting.com/blog/?p=743</link>
		<comments>http://www.turtleconsulting.com/blog/?p=743#comments</comments>
		<pubDate>Tue, 07 Sep 2010 14:43:47 +0000</pubDate>
		<dc:creator>Debbie Ireland</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[The Siemon Company]]></category>
		<category><![CDATA[Carrie Higbie]]></category>
		<category><![CDATA[data centre]]></category>
		<category><![CDATA[DataCenterExpo]]></category>

		<guid isPermaLink="false">http://www.turtleconsulting.com/blog/?p=743</guid>
		<description><![CDATA[Infrastructure thought leader and data centre expert, Carrie Higbie of Siemon, is due to speak on the topic of the changing face of the data centre in light of new technologies at the forthcoming DatacenterExpo event in Düsseldorf on 17 September 2010. Her talk will focus on the impact of cloud computing, virtualisation, consolidation and [...]]]></description>
			<content:encoded><![CDATA[<p>Infrastructure thought leader and data centre expert, Carrie Higbie of Siemon, is due to speak on the topic of the changing face of the data centre in light of new technologies at the forthcoming DatacenterExpo event in Düsseldorf on 17 September 2010. Her talk will focus on the impact of cloud computing, virtualisation, consolidation and higher bandwidth demand technologies on the data centre environment.</p>
<p>Explaining her topic, Carrie said, “Data centres are evolving due to new technologies. But how can you ensure your datacentre remains manageable? Careful planning is one answer: On 17 September in Düsseldorf I will explain cause and effect decisions throughout the data centre ecosystem. Layout and configurations will be included plus considerations for colo or hosted environments, solutions for colo providers and power and cooling &#8211; with a particular eye towards greening operations.”</p>
<p>DatacenterExpo will take place at the Düsseldorf Congress Centre on 16 to 17 September in Düsseldorf. Carrie Higbie speaks on the second day at 12:40pm.</p>
<p>The event is designed for the data centre and IT management community. It encompasses not only the conference programme, but also an exhibition which will showcase the industry’s newest technology and services.</p>
<p>According to the organisers, the event provides an excellent opportunity to talk to experts and listen to thought leaders from around the world.  They claim that the resources, knowledge and examples on offer can be immediately applied to help maximise performance, minimise cost and improve efficiency and scalability. </p>
<p>Carrie Higbie MBA MSBA, is global director of data centre solutions and services for fibre and copper infrastructure specialist Siemon.  She has been involved in the computing and networking industries for over 25 years and participates with the IEEE, TIA, COMMON, ASHRAE, USGBC, WGBC, ISO, the Uptime Institute and various consortiums for standards acceptance. Carrie is Siemon’s liaison into the company’s participation into the Cisco Developer Program, APC’s BladeReady ™ Program and works with other electronics manufacturers and system integration companies.</p>
<p>Carrie has an extensive background in all aspects of networking and application development as a consultant, project manager, and Fortune 500 executive.  Carrie has taught at a collegiate level and she is now a popular speaker at industry events.   She has authored an impressive body of technical articles and whitepapers and her work is published around the world. </p>
<p><strong> </strong></p>
<h3>About Siemon</h3>
<p>Established in 1903, Siemon™ is an industry leader specialising in the manufacture and innovation of high quality, high-performance network cabling solutions. With global offices and partners throughout the world, Siemon offers the most comprehensive suite of copper (unshielded and shielded twisted-pair) and fibre cabling systems available and is one of only three network cabling infrastructure companies worldwide with true global partnership capabilities. With over 400 patents specific to structured cabling, Siemon Labs invests heavily in R&amp;D and development of industry standards, underlining the company&#8217;s long-term commitment to its customers and the industry.</p>
<p><a href="http://www.siemon.com/uk">www.siemon.com/uk</a></p>
<p> TSC0516</p>



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		<title>New Cabling Speeds Network for Global Aerospace</title>
		<link>http://www.turtleconsulting.com/blog/?p=739</link>
		<comments>http://www.turtleconsulting.com/blog/?p=739#comments</comments>
		<pubDate>Mon, 06 Sep 2010 21:09:52 +0000</pubDate>
		<dc:creator>Debbie Ireland</dc:creator>
				<category><![CDATA[Copper Cabling]]></category>
		<category><![CDATA[The Siemon Company]]></category>
		<category><![CDATA[Global Aerospace]]></category>
		<category><![CDATA[network infrastructure]]></category>
		<category><![CDATA[structured cabling]]></category>

		<guid isPermaLink="false">http://www.turtleconsulting.com/blog/?p=739</guid>
		<description><![CDATA[When the world’s leading specialist aerospace insurer, Global Aerospace, needed an infrastructure upgrade it selected Siemon cabling technology and – perhaps surprisingly – installed a category 5e UTP system.  With twin drivers of rapid rollout and keen pricing, this well-proven technology was chosen to support Gigabit Ethernet and all members of staff are undoubtedly glad [...]]]></description>
			<content:encoded><![CDATA[<p>When the world’s leading specialist aerospace insurer, Global Aerospace, needed an infrastructure upgrade it selected Siemon cabling technology and – perhaps surprisingly – installed a category 5e UTP system.  With twin drivers of rapid rollout and keen pricing, this well-proven technology was chosen to support Gigabit Ethernet and all members of staff are undoubtedly glad to have a robust system to enable them to serve global airlines, aircraft builders and light aircraft owners, particularly in light of recent aviation challenges.</p>
<p>Global Aerospace has 10 offices strategically located around the world and its headquarters sit in the centre of the insurance and banking market in London.   As the oldest specialist insurance company in the world, Global’s 450 staff expertly serve its customers with tailored insurance, assessing each risk on its own merits.  The organisation as a whole calls on over 85 years of experience in the dynamic aviation market.</p>
<p>When Global Aerospace moved into its two story office 16 years ago category 5 cabling was already in place and served well until two years ago when the company invested in upgrading much of its hardware.  Clearly it needed its network infrastructure to support Gigabit speeds, but those on the front line of customer delivery were experiencing dropped packages. The resultant resends meant that the system as a whole was downgraded to 100Mb.  The category 5 foundation was letting down the entire IT network and an upgrade was essential to capitalise on the investment already made. </p>
<p>Category 6 was originally considered to be the solution for Global Aerospace, but when trusted suppliers CCS Media introduced the installation company NetCare, the decision makers realised that a Siemon category 5e system would supply all the necessary capacity and at a much more competitive price.  After careful comparisons and consideration, UK IT manager at Global Aerospace, Chris Ellery, confirmed that, as they have no plans to move beyond 1 Gb network application speeds in this location, this would be the cabling to equip the firm for the next 10 years.</p>
<p>“We were told that Siemon’s solution represents one of the worlds highest performing 5e solutions, with 160mhz performance across the channel (versus the more standard 100mhz)” explained Chris Ellery.  “Now that we have undergone the very efficient 800 point install and gone live, I am pleased to report that this performance has been noticed by all the system users who have commented on faster operating speed.  The system is stable and robust – both crucial considerations in our business.”</p>
<p>NetCare was the company that Global’s IT provider, CCS Media, introduced to undertake the installation and the integrater commissioned it in just six weeks.   Alan Williamson, sales director at NetCare commented, “Global Aerospace needed a guaranteed solution that could be implemented rapidly and cost-effectively.  Working with Siemon, we put together a very competitive package that meant they could rely on quality technology for real peace of mind.”</p>
<p>Just as Global Aerospace underwrites on behalf of a panel of insurance companies, Siemon also underwrites this system with a 20 year warranty.  NetCare’s Certified Installer status means that this is a system warranty; guaranteeing not just the products used, but also the application performance of the total installation.</p>
<p>The last word goes to Chris Ellery; “This was very well organised by NetCare and disruption to day-to-day business was kept to an absolute minimum.  We are delighted with the Siemon system and the resultant performance improvement it has enabled for our entire operation.”</p>
<p><strong> </strong></p>
<h3>About Siemon</h3>
<p>Established in 1903, Siemon™ is an industry leader specialising in the manufacture and innovation of high quality, high-performance network cabling solutions. With global offices and partners throughout the world, Siemon offers the most comprehensive suite of copper (unshielded and shielded twisted-pair) and fibre cabling systems available and is one of only three network cabling infrastructure companies worldwide with true global partnership capabilities. With over 400 patents specific to structured cabling, Siemon Labs invests heavily in R&amp;D and development of industry standards, underlining the company&#8217;s long-term commitment to its customers and the industry.</p>
<p><a href="http://www.siemon.com/uk">www.siemon.com/uk</a></p>
<p>TSC0369</p>



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		<title>High quality hosted VoIP now available to small businesses</title>
		<link>http://www.turtleconsulting.com/blog/?p=735</link>
		<comments>http://www.turtleconsulting.com/blog/?p=735#comments</comments>
		<pubDate>Wed, 01 Sep 2010 13:04:57 +0000</pubDate>
		<dc:creator>Debbie Ireland</dc:creator>
				<category><![CDATA[LYNDOS]]></category>
		<category><![CDATA[VoIP]]></category>
		<category><![CDATA[Digital Region]]></category>

		<guid isPermaLink="false">http://www.turtleconsulting.com/blog/?p=735</guid>
		<description><![CDATA[Thousands of small and medium-sized businesses will be able to benefit from hosted high quality VoIP services for the first time thanks to a deal between the ISP Lyndos.net and the publicly-funded Digital Region super-fast broadband project. The deal between the internet service provider Lyndos and Digital Region will bring cheap and versatile phone services [...]]]></description>
			<content:encoded><![CDATA[<p>Thousands of small and medium-sized businesses will be able to benefit from hosted high quality VoIP services for the first time thanks to a deal between the ISP Lyndos.net and the publicly-funded Digital Region super-fast broadband project.</p>
<p>The deal between the internet service provider Lyndos and Digital Region will bring cheap and versatile phone services previously only available to large corporations within the budget of companies of any size.</p>
<p>It will make use of the 500km of fibre optic cables being laid across South Yorkshire through the £100m Digital Region project.</p>
<p>In the past only companies with 100 or more employees could realistically use high quality internet phones &#8211; or VoIP – because it involved laying fibre optic cables into a building. VoIP over the public internet is not practical because of poor voice quality due to network latency and contention.</p>
<p>The 500km of fibre optic cables being laid for the South Yorkshire Digital Region project, which is funded by the European Regional Development Fund, Yorkshire Forward and the four local authorities in South Yorkshire, will make it cost-effective for companies with only a few employees to use the technology.</p>
<p>Mike Hall, Chief Operating Officer of Lyndos, said: “The benefits of having a hosted VoIP system are huge; the calls are significantly cheaper than from conventional landlines, there is no capital expenditure, no line rental and you can get a tremendous number of features such as call recording, diverting calls and phone systems across multiple sites. You simply pay a fixed fee per handset and can add more handsets without having to upgrade your system.”</p>
<p>Another development will allow university students living in private rented accommodation to benefit from faster and fairer internet services than ever before. Lyndos has devised a service to give a guaranteed bandwidth to each student living in a shared house.</p>
<p>Thousands of students at Sheffield University and Sheffield Hallam University will benefit from the service, thanks to a deal between Digital Region and Lyndos Xtranet.</p>
<p>Mike Hall said: “Currently students living in shared houses share <span style="text-decoration: line-through;"> </span>bandwidth, which means that if one student downloads music and movies, others in the house will not have the internet capacity they need to do their work.</p>
<p>“We did market research among student landlords and found that broadband services were the number one concern students had with their houses. Some students had to work at 3am just to get enough bandwidth to do their university work.”</p>
<p>Lyndos Xtranet will give each student their own guaranteed 6Meg download capacity, more than ample to do their work, which will be unaffected by the activities of anyone else in their house.</p>
<p>Those who want to upgrade to higher bandwidth for heavy use, such as downloading movies and music or using games consoles, will be able to do so without affecting their housemates.</p>
<p>&#8220;This is great news and another significant step forward for the region’s digital presence,” said David Carr, CEO, Digital Region Ltd.  “We&#8217;re extremely pleased that another ISP has seen value in joining up to our next generation broadband network.</p>
<p>“It is extremely positive for everyone that they feel Digital Region can give them such a strong portfolio of services for both businesses and consumers.</p>
<p>“With the network build progressing as it is there are already more than 16,000 premises ready to be connected, and having Lyndos as a Digital Region service provider only serves to enhance our proposition.”</p>
<p>Jim Farmery, Assistant Director of Business at Yorkshire Forward, said: “Digital Region gives the Yorkshire and Humber region a head-start in the race for high-speed internet access, and will prove a major asset to those businesses who sign up to the service offered by Lyndos.</p>
<p>“It will also be an extra attraction to any businesses looking at locating premises in our region, which in turn will stimulate the local economy.”</p>
<p>The Digital Region network, built and managed by Thales UK, is designed to support a potential revolution in the delivery of wholesale broadband services to South Yorkshire, delivering consumer and businesses related services across the region together with enhancing social care, health and education services.  Thales UK, in partnership with DRL, commenced the construction works in 2009 and is scheduled to complete the building of the ‘fibre-to-the-street cabinet’ network to over 1,500 locations across the entire region by 2012.</p>
<p>For more information on Lyndos services, please visit <a href="http://www.lyndos.net/">www.lyndos.net</a></p>
<h2><a href="mailto:direland@turtleconsulting.com"></a>About LyndosLyndos.net provides Voice, Application and Data connectivity services to UK businesses. Utilising secure and resilient network, Lyndos.net can delivery scalable and flexible fibre and wireless connections anywhere.</p>
<p>Services include high-speed Internet, SIP Trunks (VoIP phone services) with significantly cheaper call rates, Business Continuity Solutions, Hosted Telephony (like an in-house phone system but with zero capital outlay), Hosted Applications (software as a service), Private Mobile Networks, private phone cards and Managed Office services.</p>
<p>Lyndos.net provides fully tailored mix-n-match services to create unique solutions to any connectivity challenge.</p>
<p>Lyndos.net Hosted Solutions, including VoIP telephone systems, mean simple cost per user on-demand – avoiding large capital outlays upfront.</p>
<p>All supported by in-depth pre-sales technical advise and first class support end-to-end.</p>
<p>LY0046</h2>



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		<title>Brand-Rex Appoints Global Sales and Marketing Director</title>
		<link>http://www.turtleconsulting.com/blog/?p=731</link>
		<comments>http://www.turtleconsulting.com/blog/?p=731#comments</comments>
		<pubDate>Wed, 01 Sep 2010 12:59:37 +0000</pubDate>
		<dc:creator>Debbie Ireland</dc:creator>
				<category><![CDATA[Brand-Rex]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Martin Gossling]]></category>

		<guid isPermaLink="false">http://www.turtleconsulting.com/blog/?p=731</guid>
		<description><![CDATA[The Board of Directors of Brand Rex, the leading cable and data solutions company, has announced the appointment of Martin Gossling as Global Sales and Marketing Director (Communications Business). A business leader with a wealth of international experience and distinguished track record, Martin will be responsible for providing strategic direction and dynamic leadership to a [...]]]></description>
			<content:encoded><![CDATA[<p><strong><em>The Board of Directors of Brand Rex, the leading cable and data solutions company, has announced the appointment of Martin Gossling as Global Sales and Marketing Director (Communications Business). A business leader with a wealth of international experience and distinguished track record, Martin will be responsible for providing strategic direction and dynamic leadership to a global sales team, as Brand-Rex looks to drive its business forward. </em></strong></p>
<p>“I am delighted to appoint Martin Gossling as Global Sales and Marketing Director (Communications Business) with immediate effect,” says Brand-Rex CEO, Paul Lines. “He brings with him a wealth of sales and marketing knowledge and considerable international experience.”</p>
<p>Having held senior management positions at world-class corporate and privately-funded organisations including Regeneris, Motorola, and Heraeus Silica &amp; Metals Ltd., Martin has led at the forefront of technology and electronics innovation for more than 25 years. He has a First Class Honours Degree in Design &amp; Technology from Loughborough University, and extensive experience at all stages of the product lifecycle – from design and components, through to commercial hardware and software products, after-sales service and support. Moreover, he has experience in contract law and contract development for business deals worth over US$500 million, and also won numerous awards for business development, sales, and team leadership – including Motorola’s ‘Teaming for Excellence Award’ and EMEA salesperson of the year – even managing the team that scooped a BAFTA in the ‘interactive music’ category for mobile music creation during his time as VP Global Sales at Tao Group.</p>
<p>“Brand-Rex is a great British company that has established a world-class portfolio of communications cabling products and solutions, backed by a proud history of innovation and project delivery on the global stage,” states Martin Gossling. “It has a very strong customer base and respected brand, and competes with the major corporations in today’s very challenging economic conditions. We will be even smarter, more dynamic and visible in winning new business, and I aim to build on our history of success, and reputation as a supplier of excellence to cement Brand-Rex’ position as a Tier-1 provider of both datacommunication and telecommunication solutions worldwide.”</p>
<p>The appointment of Martin Gossling, complements the selection of Alistair Black as Operations Director earlier this year, and reflects Brand-Rex’ determination to drive forward business growth. Ian Wilkie, formerly Business &amp; Marketing Director, will take up the appointment of Supply Chain Director.</p>
<p>Brand-Rex has won a number of major international contracts this year, and was also recently confirmed as the UK leader in structured cabling for the second year running, by independent research firm BSRIA. This accolade was achieved following sales of over 1.1 million data outlets in 2009, which gave Brand-Rex an 18 percent share of the UK market – 3 percent higher than that of its closest rival.</p>
<p><a href="mailto:direland@turtleconsulting.com"></a></p>
<p><strong>ABOUT BRAND-REX</strong></p>
<p>Brand-Rex Ltd is a global operation, designing, developing and manufacturing the most sophisticated, high performance copper and fibre cabling systems for communications and extreme environment applications. Headquartered in Scotland, the company is committed to being a trusted market leading provider of best-in-class communication infrastructure solutions that are truly ‘future proof’. For more information visit <span style="text-decoration: underline;"><a href="http://www.brand-rex.com">www.brand-rex.com</a> </span></p>
<p><span style="text-decoration: underline;">BRX0320</span></p>



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		<title>Siemon announces DIN Rail mounted patch panels for Industrial Ethernet applications</title>
		<link>http://www.turtleconsulting.com/blog/?p=723</link>
		<comments>http://www.turtleconsulting.com/blog/?p=723#comments</comments>
		<pubDate>Mon, 23 Aug 2010 21:00:52 +0000</pubDate>
		<dc:creator>Debbie Ireland</dc:creator>
				<category><![CDATA[The Siemon Company]]></category>
		<category><![CDATA[Siemon Interconnect Solutions]]></category>
		<category><![CDATA[structured cabling]]></category>

		<guid isPermaLink="false">http://www.turtleconsulting.com/blog/?p=723</guid>
		<description><![CDATA[Siemon, the network cabling infrastructure expert, announces the release of its new DIN Rail mounted patch panel.  This 4-port panel snaps securely into any standard 35mm DIN-Rail to provide a quick and flexible patching solution for RJ-45 based copper and optical fibre Industrial Ethernet connections.  This allows Ethernet connectivity to be easily mounted wherever DIN [...]]]></description>
			<content:encoded><![CDATA[<p>Siemon, the network cabling infrastructure expert, announces the release of its new DIN Rail mounted patch panel.  This 4-port panel snaps securely into any standard 35mm DIN-Rail to provide a quick and flexible patching solution for RJ-45 based copper and optical fibre Industrial Ethernet connections.  This allows Ethernet connectivity to be easily mounted wherever DIN Rail is available, including in distribution cabinets, alongside DIN Rail Ethernet switches and with PLCs and other control devices.</p>
<p>Siemon’s DIN Rail patch panel features an angled mounting design for low-profile cable routing.   By angling the outlet orientation, the panel provides ample cable routing space and secure strain relief in just 70mm (2.75 inches) of mounting depth, without impeding port access or exceeding performance-critical cable bend radius requirements.</p>
<p>At just 130mm (four inches) wide, the 4-port modular panels are side stackable, allowing a simple, high-density expansion path to address expanding network connectivity needs. These durable panels are constructed of lightweight, high strength steel with industrial black powder-coat finish and integrated cable management features.</p>
<p>Compatible with Siemon Z-MAX® outlets and MAX modules, these panels support a wide array of cabling connectivity options, including Z-MAX 6A category 6A/Class EA systems in both UTP and shielded configurations,  category 6 UTP Z-MAX, shielded and UTP category 5e MAX as well as LC, SC, ST and MTRJ MAX fibre modules.</p>
<p>The new DIN Rail panel from Siemon comes from the company’s SIS  (Siemon Interconnect Solutions) development team, focused on solving industry and customer-driven interconnect challenges by developing standards-based, application specific products.  The SIS expertise calls together extensive network engineering knowledge with design innovation and considerable production capability. </p>
<p>The SIS portfolio includes a comprehensive line of connectors and cable types that may be integrated with an array of transmission technologies, providing solutions for a variety of markets and customer applications.  For more information on the DIN Rail panel or other Industrial Ethernet components, structured cabling products and high-speed interconnects refer to the  http://<a href="http://www.siemon.com/sis">www.siemon.com/sis</a></p>
<h3>About Siemon</h3>
<p>Established in 1903, Siemon™ is an industry leader specialising in the manufacture and innovation of high quality, high-performance network cabling solutions. With global offices and partners throughout the world, Siemon offers the most comprehensive suite of copper (unshielded and shielded twisted-pair) and fibre cabling systems available and is one of only three network cabling infrastructure companies worldwide with true global partnership capabilities. With over 400 patents specific to structured cabling, Siemon Labs invests heavily in R&amp;D and development of industry standards, underlining the company&#8217;s long-term commitment to its customers and the industry.</p>
<p><a href="http://www.siemon.com/uk">www.siemon.com/uk</a></p>
<p>TSC0475</p>



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		<title>Brand-Rex signs as Silver Sponsor for Europe’s DataCentre Expo</title>
		<link>http://www.turtleconsulting.com/blog/?p=719</link>
		<comments>http://www.turtleconsulting.com/blog/?p=719#comments</comments>
		<pubDate>Thu, 12 Aug 2010 21:42:50 +0000</pubDate>
		<dc:creator>Debbie Ireland</dc:creator>
				<category><![CDATA[Brand-Rex]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[DataCentre Expo]]></category>
		<category><![CDATA[structured cabling]]></category>

		<guid isPermaLink="false">http://www.turtleconsulting.com/blog/?p=719</guid>
		<description><![CDATA[Global cabling specialist Brand-Rex has confirmed as Silver Sponsor to DataCentre Expo, Europe’s largest single event for the data centre industry. Being held September 16-17 2010 in Düsseldorf, Germany, and organised by IM2 Events, DataCentre Expo will gather thousands of data centre professionals in one place for Europe’s premier annual expo and conference. With the [...]]]></description>
			<content:encoded><![CDATA[<p>Global cabling specialist Brand-Rex has confirmed as Silver Sponsor to DataCentre Expo, Europe’s largest single event for the data centre industry. Being held September 16-17 2010 in Düsseldorf, Germany, and organised by IM2 Events, DataCentre Expo will gather thousands of data centre professionals in one place for Europe’s premier annual expo and conference.</p>
<p>With the resurgence in data centre build-outs gathering pace, Brand-Rex will be demonstrating its latest advances in High Density Copper and Fibre Cabling Systems, which deliver superior bandwidth performance in horizontal wiring, data centres and storage area networks (SANs). Brand-Rex innovations on display at DataCentre Expo will include the 10GPlus Zone Cable, a 3P-approved solution that is 50 per cent smaller and 30 per cent lighter than conventional cables, and the company’s unique cable management systems, designed for use in high-density environments.</p>
<p>“Being Silver Sponsor at DataCentre Expo provides us with the perfect platform to demonstrate first-hand our expertise in meeting the connectivity challenges faced today by professionals tasked with operating or planning data centres or server rooms,” said Ken Hodge, Chief Engineer at Brand-Rex. “The reality of centralised server technology and high-speed computing power is a vast increase in cooling requirements, energy consumption, and cabling volumes. This calls for a fresh approach to cable design and management, and makes choice of cabling critical when specifying new data centre equipment.”</p>
<p>Brand-Rex 10GPlus Zone cable has been developed specifically for use in the most challenging data centre environments and provides clear advantages to installers and operators. Fully backwards compatible with all Cat6 (Class E) and Cat5e (Class D) products, 10GPlus Zone cable is a ClassEA performance product with an outside diameter of 5.4mm, making it the smallest and lightest cable on the market with such a high specification. By saving space in pathways and reducing the loads in cabling trays and racks, 10GPlus Zone cable improves airflow throughout the data centre, and also combines an industry-leading level of transmission with exceptional screening technology to eliminate alien crosstalk problems. This ensures optimal protection against any forms of electromagnetic interference (EMI).</p>
<p>Brand-Rex will also be showcasing its unique cable management systems, which transform cabinet installation layouts and greatly reduce the amount of floor space required in data centres and server rooms. The fibre system comprises frame, HDFC cabinet, cable/patch cord management and fibre cassettes, and accommodates up to 1,824 fibre ports in standard configuration. The cabinet also supports up to 912 Duplex LC connector ports when used in conjunction with the Brand-Rex fibre management panel and dual ½ U fibre cassettes. The latter are compatible with 17” and 19? frames, support LC or SC adaptors, and feature a unique and patent-pending mechanism allowing cassettes to pivot, slide and hinge within the HDFC cabinet, enabling technicians to dress and work on spliced fibres without removing the cassette, and without compromising live lines on adjacent cassettes.</p>
<p>Meanwhile, the Brand-Rex High Density Copper Cabling System offers exceptional storage density, with a capacity of up to 1,728 patch ports in a 900mm x 1000mm footprint. The cabinet is half the normal depth of traditional products, allowing it to be installed back-to-back, effectively doubling patching density, or alternatively saving on valuable floor space. Combined with the Brand-Rex tool-free jack and the V12 angled panel, the system eliminates the need for horizontal cable management, resulting in additional space to logically manage high volumes of patch cords.</p>
<p>“As an industry-leading provider of high-speed and high-density solutions, Brand-Rex has created connectivity systems that clearly benefit both the end user/operator and the installer/maintainer,” Ken continued. “Our miniaturised cabling solutions have been developed specifically for use in data centres and feature smaller diameters, improved flexibility and lower weight, not only reducing the space required in pathways for direct savings in energy costs, but also making them ideal for use in high-density cross-connects and other areas of cable congestion – as found in the SANs. At the same time, our High Density Cabling systems deliver an open construction for effortless cross patching, easy installation and maintenance, and simple, clear and repeatable access.” </p>
<p>Ken will also be speaking at the DataCentre Expo event. A Chartered Engineer and a Fellow of the Institute of Engineering Technology, Ken has been involved in the industry since 1982, researching, designing and developing optical fibre and high frequency cabling for LAN and Telecom networking. He is actively involved in BSI, IEC and CENELEC activities in International Standardisation in the cabling sector.</p>
<p><strong>ABOUT BRAND-REX</strong></p>
<p>Brand-Rex Ltd is a global operation, designing, developing and manufacturing the most sophisticated, high performance copper and fibre cabling systems for communications and extreme environment applications. Headquartered in Scotland, the company is committed to being a trusted market leading provider of best-in-class communication infrastructure solutions that are truly ‘future proof’. For more information visit <a href="http://www.brand-rex.com">www.brand-rex.com</a></p>
<p>BRX0314</p>



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		<title>Brand-Rex High Speed Infrastructure Underpins TelecityGroup’s State-of-the-art Data Centre in Paris</title>
		<link>http://www.turtleconsulting.com/blog/?p=710</link>
		<comments>http://www.turtleconsulting.com/blog/?p=710#comments</comments>
		<pubDate>Sat, 07 Aug 2010 14:33:16 +0000</pubDate>
		<dc:creator>Debbie Ireland</dc:creator>
				<category><![CDATA[Brand-Rex]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Structured Cabling]]></category>
		<category><![CDATA[Condorcet]]></category>
		<category><![CDATA[data centre]]></category>

		<guid isPermaLink="false">http://www.turtleconsulting.com/blog/?p=710</guid>
		<description><![CDATA[Robust, 10Gb copper and fibre infrastructure from Brand-Rex chosen for innovative, energy efficient Condorcet data centre Brand-Rex today announced that it was the chosen supplier for the high speed copper and fibre infrastructure underpinning TelecityGroup’s new Paris data centre, Condorcet.  Designed and built to be one of Europe’s most technically advanced and energy efficient data [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Robust, 10Gb copper and fibre infrastructure from Brand-Rex chosen for innovative, energy efficient Condorcet data centre</strong></p>
<p>Brand-Rex today announced that it was the chosen supplier for the high speed copper and fibre infrastructure underpinning TelecityGroup’s new Paris data centre, Condorcet.  Designed and built to be one of Europe’s most technically advanced and energy efficient data centres in Europe, Condorcet uses innovative design throughout to maximise energy efficiency.</p>
<p>“Condorcet is a prestigious and forward looking project that will lead the way for data centres in the future,” says Paul Lines, CEO, Brand-Rex. “We are delighted to be chosen for our ability to contribute to the technical merits of the building and demonstrate our commitment to quality, reliability and competitiveness as well as the stringent environmental standards set by Telecity Group.”</p>
<p>The innovative design of Condorcet includes a Climate Change Arboretum that will be used by the French National Institute for Agricultural Research to investigate which species from around the world will be most adaptable to the predicted climate in 50 years time. The giant greenhouse is heated using the waste energy from the data centre. Energy efficiency has been designed into every part of the building including a white roof to mitigate solar gain and free cooling to reduce energy consumption. These innovations will provide a significant reduction in power consumption compared to a traditional data centre, equivalent to an annual reduction of 28 million kWh, or 2,500 tonnes of CO<sub>2</sub> each year. The Condorcet data centre has already been awarded ‘Best European Colocation Facility’ at the 2010 Data Centre Europe Awards in recognition for its innovation both in terms of design and operational quality, and as one of the most technically advanced and energy efficient data centres in Europe.</p>
<p>With 10Gb Ethernet mandatory throughout the data centre Nicolas Buono, Director of Operations, TelecityGroup France, underlines that Brand-Rex was chosen as the preferred supplier for the high performance and excellence of its products and its ability to offer both fibre and copper systems. “Brand-Rex also differentiated itself from the competition by designing a product for us that directly addressed the special connectivity needs of the Condorcet data centre in terms of rack size and weight,” says Nicolas Buono.. “Brand-Rex products are well designed, highly reliable and are straightforward to install which makes life on site easier.”</p>
<p>Brand-Rex low smoke, low halogen 10Gb Zone Copper cabling with its reduced diameter of only 5.4mm was another winning factor in the technical proposal. The reduced size and weight of the Brand-Rex cabling allowed TelecityGroup to fit more cables in each of the cabling trays. The infrastructure design of Condorcet uses horizontal cable runs from comms rooms situated above customer racks. Keeping floor spaces clear of cables significantly improves air flow to racks and offers additional security as the cabling links between customer’s racks and the Telecity racks cannot be touched.</p>
<p>The Brand-Rex V12 angled panel has been used throughout for its ability to route cables easily without the need for additional horizontal cable management. The tool-free RJ45 jack also made installation faster and simpler.</p>
<p>“Condorcet is a showcase data centre site that leads the way in energy and performance efficiency and we are delighted that a Brand-Rex infrastructure was chosen for its performance, flexibility and reliability,” says Lines. “Our integrated fibre and copper infrastructure has contributed to Condorcet’s ability to demonstrate the best environmental practice in Europe.”</p>
<p><strong>ABOUT BRAND-REX</strong></p>
<p>Brand-Rex Ltd is a global operation, designing, developing and manufacturing the most sophisticated, high performance copper and fibre cabling systems for communications and extreme environment applications. Headquartered in Scotland, the company is committed to being a trusted market leading provider of best-in-class communication infrastructure solutions that are truly ‘future proof’. For more information visit <span style="text-decoration: underline;"><a href="http://www.brand-rex.com">www.brand-rex.com</a> </span></p>
<p><span style="text-decoration: underline;">BRX0267</span></p>



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		<title>Aquantia sets new bar for 10GBASE-T with the industry’s highest performance 40nm PHY</title>
		<link>http://www.turtleconsulting.com/blog/?p=711</link>
		<comments>http://www.turtleconsulting.com/blog/?p=711#comments</comments>
		<pubDate>Sat, 07 Aug 2010 14:29:00 +0000</pubDate>
		<dc:creator>Debbie Ireland</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Structured Cabling]]></category>
		<category><![CDATA[The Siemon Company]]></category>
		<category><![CDATA[10GBASE-T]]></category>
		<category><![CDATA[Aquantia]]></category>
		<category><![CDATA[data centre]]></category>
		<category><![CDATA[network infrastructure]]></category>
		<category><![CDATA[structured cabling]]></category>

		<guid isPermaLink="false">http://www.turtleconsulting.com/blog/?p=711</guid>
		<description><![CDATA[Aquantia, the leading developer of mainstream 10GBASE-T PHY solutions, announced today that it has achieved a performance breakthrough with its 40nm generation product platform, demonstrating 120 metre reach on a category 6A cabling system in a data centre environment.  The company’s full portfolio of the industry’s highest performing PHY chips includes quad, dual and single-port [...]]]></description>
			<content:encoded><![CDATA[<p>Aquantia, the leading developer of mainstream 10GBASE-T PHY solutions, announced today that it has achieved a performance breakthrough with its 40nm generation product platform, demonstrating 120 metre reach on a category 6A cabling system in a data centre environment.  The company’s full portfolio of the industry’s highest performing PHY chips includes quad, dual and single-port configurations.</p>
<p>Robust cable reach, with margin above the standard 100 metre mark is important for accelerated adoption of 10GBASE-T technology.  Whilst others have set the 100 metre reach as their goal, Aquantia’s solutions have established a new bar in performance.  Additional margin enhances the end user experience and mainstreams the design for system OEMs.  End users benefit from the additional margin, as it allows for variability in connectors, cable bends, etc.  It also helps system OEMs to simplify their design and lowers their cost by allowing for generic magnetic, fewer PCB layers and overall enhanced reliability.</p>
<p>Aquantia partnered with Siemon to test its flagship 40nm 10GBASE-T PHYs across the wide range of copper cables typically deployed in enterprise and data centres.  The tests were performed on cable configurations extending beyond the IEEE 802.3an standard of 55m on category 6 and 100m on category 6A and 7, pushing the envelope to the maximum insertion loss defined by TIA standards.  The tests demonstrated the Aquantia 40nm 10GBASE-T PHY running error-free performance over a 120 metre Siemon Z-MAX® category 6A channel; the maximum distance achieved so far in the industry for 10 Gigabit Ethernet on copper.</p>
<p>“For Aquantia to extend the transmission distance of high performance category 6A cabling to 120 metres is the ultimate evidence of the robustness and superiority of its 10GBASE-T architecture and its successful implementation in 40nm,” says John Siemon, chief technology officer at Siemon.  “This is a further confirmation of the maturity of the 10GBASE-T industry and the lead taken by Aquantia as an outperforming silicon supplier.  We are excited about working with Aquantia.  Instead of shortening the distance over copper cabling in the data centre and falling short of industry standard requirements, we are extending it, while offering end users greater design flexibility,” says Siemon.</p>
<p>Aquantia’s 40nm devices build upon its disruptive, patent protected, Mixed-Mode Signal Processing architecture, which has the characteristics of both simplifying the Analog Front End (AFE) and reducing the size and complexity of the digital section of the chip by performing advanced signal processing in analog.  The net result is lower power consumption and lower cost, compared to competitive approaches.  Ramin Shirani, Aquantia vice president of engineering, said “The superior linearity of our AFE along with our MMSP architecture are the cornerstones of our product offering and the reasons for this latest achievement.  We are already working to break our own record as we have done in previous generations.”</p>
<p>Aquantia is currently sampling its full portfolio of 40nm 10GBASE-T PHYs, ranging from quad to single port configurations:</p>
<ul>
<li>AQ 1401 quad-port 10GBASE-T, for high density top of rack (ToR) and chassis-based switches</li>
<li>AQ 1202: dual-port 10GBASE-T, for emerging LAN-on-motherboard server applications and stand-up NICs, CNAs and HBAs</li>
<li>AQ 1103: single-port 10GBASE-T for single-port high end PC applications and X2 modules</li>
</ul>
<p>Aquantia CEO and president, Faraj Aalaei states, “We are seeing great market momentum for 10GBASE-T with switch and server OEMs, following our recent achievements in the 40nm generation. A strong track record in innovation, expertise and a constant search for the highest performance are the drivers behind this success.”</p>
<p>Go to <a href="http://www.aquantia.com/news_videos.php">www.aquantia.com/news_videos.php</a> for footage of recent Interop discussions on 10GE in the data centre, as well as additional footage on 10GBASE-T data centre trends, and follow Aquantia on Twitter for ongoing updates on 10Gigabit Ethernet connectivity in the data centre.</p>
<p><strong> </strong></p>
<p><strong>About Aquantia</strong></p>
<p>With it’s 10GBASE-T silicon products for mainstream high-speed connectivity, Aquantia meets business needs for efficiency, lower total cost of ownership (TCO), productivity and easy-to-use network infrastructure. The company’s versatile technology platform is based on advanced signal processing, while fully leveraging the maturity of Ethernet and offering the universal appeal of the RJ-45. Aquantia ICs connect multi-core data centres, applications-optimised workgroup computing and virtual server networks with one flexible low cost and standards based architecture. Aquantia is a venture-backed private company. For more information, visit <a href="http://www.aquantia.com/">www.aquantia.com</a>.</p>
<p><a href="mailto:jmb@marketready.com"></a></p>
<h3>About Siemon</h3>
<p>Established in 1903, Siemon™ is an industry leader specialising in the manufacture and innovation of high quality, high-performance network cabling solutions. With global offices and partners throughout the world, Siemon offers the most comprehensive suite of copper (unshielded and shielded twisted-pair) and fibre cabling systems available and is one of only three network cabling infrastructure companies worldwide with true global partnership capabilities. With over 400 patents specific to structured cabling, Siemon Labs invests heavily in R&amp;D and development of industry standards, underlining the company&#8217;s long-term commitment to its customers and the industry.</p>
<p><a href="http://www.siemon.com/uk">www.siemon.com/uk</a></p>
<p>TSC0508</p>



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		<title>Siemon’s Z-MAX 6A achieves ISO/IEC 11801 category 6A component compliance</title>
		<link>http://www.turtleconsulting.com/blog/?p=705</link>
		<comments>http://www.turtleconsulting.com/blog/?p=705#comments</comments>
		<pubDate>Fri, 23 Jul 2010 11:12:10 +0000</pubDate>
		<dc:creator>Debbie Ireland</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[The Siemon Company]]></category>
		<category><![CDATA[Cabling]]></category>
		<category><![CDATA[cat6A]]></category>
		<category><![CDATA[zmax]]></category>

		<guid isPermaLink="false">http://www.turtleconsulting.com/blog/?p=705</guid>
		<description><![CDATA[Independent, third party testing confirms that Siemon’s Z-MAX 6A achieves both component compliance and full channel compliance with the published version of ISO/IEC 11801. The Z-MAX 6A shielded connector exceeds all category 6A component performance parameters specified by newly published amendment 2 of ISO/IEC 11801, 2nd ed. and IEC 60603-7-51 for category 6A connecting hardware.  [...]]]></description>
			<content:encoded><![CDATA[<p>Independent, third party testing confirms that Siemon’s Z-MAX 6A achieves both <em>component compliance and full channel compliance with the published version of ISO/IEC 11801.</em></p>
<p>The Z-MAX 6A shielded connector exceeds all category 6<sub>A</sub> component performance parameters specified by newly published amendment 2 of ISO/IEC 11801, 2<sup>nd</sup> ed. and IEC 60603-7-51 for category 6<sub>A</sub> connecting hardware.  Performed by Intertek, an industry-recognized testing facility, the testing assessed NEXT loss, return loss, insertion loss, FEXT loss, TCL, TCTL, DC resistance, DC resistance unbalance, PSANEXT loss, and PSAFEXT loss performance.  The Z-MAX 6A shielded connecting hardware showed performance headroom across all tested parameters.</p>
<p>In addition to component compliance, independent third party testing conducted by UL verifies that Siemon’s Z-MAX 6A shielded end-to-end system exceeds category 6A/class E<sub>A</sub> channel requirements specified by ANSI/TIA-568-C.2 and amendment 1 of ISO/IEC 11801 2<sup>nd</sup> ed. The complete Z-MAX 6A shielded channel consists of Z-MAX 6A outlets, Siemon category 6A shielded cable and Z-MAX 6A patch panels, as well as Z-MAX 6A patch cords, which feature a design integrating a precisely tuned printed circuit board into every plug, for enhanced signal integrity and unparalleled end-to-end system performance.</p>
<p>The Z-MAX 6A shielded connector’s high performance is driven by an exclusive, patent-pending linear termination module that eliminates split and crossed pairs. The linear Z-MAX termination module allows conductors to be laced quickly into position without pair crosses, thereby maintaining and protecting cable pair geometry for optimised transmission.</p>
<p>The Z-MAX 6A shielded outlet also features exclusive diagonally-oriented IDC contact technology. This unique diagonal configuration maximises distance between contacts within side-stacked outlets, compared with traditional rectangular contact layouts. Maximising pair-to-pair separation between adjacent outlets minimises alien crosstalk. The enhanced noise resistance in shielded Z-MAX systems enables ultra-high density patching, accommodating up to 48 ports within 1U (one rack mount space).</p>
<p>The innovative combination of Z-MAX linear termination module and outlet is also at the heart of the system&#8217;s best-in-class termination time. Using the simple, patent-pending Z-TOOL™, Z-MAX 6A shielded outlets can be terminated in as little as 60 seconds from start to finish, including cable preparation. To further enhance flexibility and user-friendliness, Z-MAX work area outlets feature an exclusive hybrid design that allows both flat and angled mounting orientations with the same outlet. Enhanced high visibility printed icons provide a complete colour-coded identification system.</p>
<p>Z-MAX 6A is supported by multiple work area faceplates and surface mount options in addition to a full suite of Siemon data centre cabinet, rack and cable management products.</p>
<p>Follow Siemon on Twitter:  <a href="http://twitter.com/siemoncabling">http://twitter.com/siemoncabling</a></p>
<p>Join Siemon on Facebook: <a href="http://www.siemon.com/go/facebook">http://www.siemon.com/go/facebook</a></p>
<h2>About Siemon</h2>
<p>Established in 1903, Siemon™ is an industry leader specialising in the manufacture and innovation of high quality, high-performance network cabling solutions. With global offices and partners throughout the world, Siemon offers the most comprehensive suite of copper (unshielded and shielded twisted-pair) and fibre cabling systems available and is one of only three network cabling infrastructure companies worldwide with true global partnership capabilities. With over 400 active patents specific to structured cabling, Siemon Labs invests heavily in R&amp;D and development of industry standards, underlining the company&#8217;s long-term commitment to its customers and the industry.</p>
<p><a href="http://www.siemon.com/uk">www.siemon.com/uk</a></p>
<p>TSC0492</p>



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		<title>New Managing Director appointed for Brand-Rex Germany</title>
		<link>http://www.turtleconsulting.com/blog/?p=699</link>
		<comments>http://www.turtleconsulting.com/blog/?p=699#comments</comments>
		<pubDate>Wed, 21 Jul 2010 20:19:24 +0000</pubDate>
		<dc:creator>Debbie Ireland</dc:creator>
				<category><![CDATA[Brand-Rex]]></category>
		<category><![CDATA[Industry News]]></category>

		<guid isPermaLink="false">http://www.turtleconsulting.com/blog/?p=699</guid>
		<description><![CDATA[International cabling specialist Brand-Rex has appointed Joerg Schimke as its new managing director for Germany. Joerg brings more than 30 years experience in the cabling industry to Brand-Rex, which will be instrumental in strengthening the company’s position in Germany, the second largest structured cabling market globally. Brand-Rex CEO Paul Lines comments: “With Joerg at the [...]]]></description>
			<content:encoded><![CDATA[<p>International cabling specialist Brand-Rex has appointed Joerg Schimke as its new managing director for Germany.</p>
<p>Joerg brings more than 30 years experience in the cabling industry to Brand-Rex, which will be instrumental in strengthening the company’s position in Germany, the second largest structured cabling market globally.</p>
<p>Brand-Rex CEO Paul Lines comments: “With Joerg at the helm of Brand-Rex Germany we are well placed to increase our share of this important structured cabling market.”</p>
<p>After completing degrees in electrical engineering and information technology, Joerg began his career at KWO Kabel AG, the predecessor of BICC Kabel GmbH, in Berlin. Following positions in sales and marketing at Alcatel and Nexans he became the sales manager at Corning, Germany in 2001. After overseeing sales in a number of European markets, Joerg was promoted to sales director Central Europe at Corning where he was instrumental in implementing a new strategy to develop and maintain relationships with end-users as well as distribution partners.</p>
<p>Brand-Rex is a new challenge for the seasoned cabling professional. “My passion is business development. I’m constantly trying to find ways to access new markets and find new customers. Brand-Rex has a challenging new strategy for Europe and I’m hoping to contribute to a successful implementation,” Joerg Schimke comments on taking up his new post.</p>
<p>Customer relationship management and distribution partnerships are at the forefront of Joerg’s plans for improving Brand-Rex’s future in the German market. “Our responsibility doesn’t end with handing over the product to the distributor. We need to actively engage with our distribution partners and reach out to our end customers in order to guarantee customer satisfaction. The Brand-Rex name carries a lot of brand value and we need to make sure this doesn’t change,” Joerg states.</p>
<p>Based in Gummersbach, staff at Brand-Rex Germany provide sales and technical support to Brand-Rex customers all over Germany. Their main focus is the further development of the German market and the introduction of new high performance solutions such as the U-MediaPlus and 10GPlus-Systems.</p>
<p><a href="mailto:direland@turtleconsulting.com"></a></p>
<p><strong>ABOUT BRAND-REX</strong></p>
<p>Brand-Rex Ltd is a global operation, designing, developing and manufacturing the most sophisticated, high performance copper and fibre cabling systems for communications and extreme environment applications. Headquartered in Scotland, the company is committed to being a trusted market leading provider of best-in-class communication infrastructure solutions that are truly ‘future proof’. For more information visit <span style="text-decoration: underline;">www.brand-rex.com </span></p>
<p> BRX0312</p>
<p><strong> </strong></p>



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