A comprehensive market survey carried out by Turtle, coupled with the ground-breaking application of established consumer methodology to a business-to-business environment, helped save Norweb millions of pounds. For some time Norweb had been working on new digital powerline technology that would enable them to increase the use of their existing cabling. The concept was to deliver high speed Internet and telephone-linked data signals over the same cables, and at the same time, as voice data. The theory was simple: digital powerline was capable of competing with the ADSL and cable modem … [Read more...]
Shell Oil – Proving that all oils are NOT the same
October 27, 2010 By Leave a Comment
When Shell Oils' product marketing manager, Will Davies, was given the task of launching Shell's ultra-high-performance diesel engine oil in the UK, he faced some very tricky problems. The Brief The new oil was already very successful in Germany. But there is was being specified on the basis of its added performance - offering improved reliability, extended engine life and reduced operating costs. Market research in the UK showed that fleet engineers and proprietors took a different view. Most believed that all engine oils are more or less the same. And being commercially minded, they would … [Read more...]
The Editor – Rahiel (Naz) Nasir
October 27, 2010 By Leave a Comment
Rahiel Nasir edits four magazines - Networking+, Eastern European Wireless Communications, Northern African Wireless Communications and Southern African Wireless Communications. Networking+ is read by UK-based networking professionals and is a key title for Turtle Consulting clients ADC KRONE, LS Simple, Pandi and Siemon. The other three titles deal with wireless and mobile communications technology and are an important vehicle for other Turtle clients including AlanDick and ADC KRONE. “With Turtle Consulting I can rely on always getting the right thing at the right time”, says Rahiel … [Read more...]
GMPTE – The Greater Manchester Passenger Transport Executive – Safer, better used stations
October 27, 2010 By
How to make stations safer and more appealing during off-peak hours was one project which quite literally had Turtle Consulting going back to the drawing board. By tackling the problem from the user's point of view, Turtle Consulting produced a series of radically new concepts for regional rail stations and bus/rail interchanges based on passenger safety, and which have since received national acclaim. The Brief The perceived downside to travelling on public transport is that it can be dangerous at night when stations and termini are empty and dark. And this perception can have a … [Read more...]
Journalist and writer– Andrew Emmerson
October 27, 2010 By
Andrew Emmerson has written eight books and edited two others, all of which are still in print. Subjects include TV, radio and telephone technology, the London Underground and vintage transport. He also edits the magazine of the Telecommunications Heritage Group, of which he was founder. He has also been working with Turtle Consulting Group for over a decade. “I’ve always been a communicator and demystifier,” says Andrew Emmerson, “starting with my first job as a travel enquiry clerk at Waterloo station.” “Since then, I have had seven books published, written for national … [Read more...]
Journalist – Steve Gold
October 27, 2010 By
From his Sheffield base, Steve has been a journalist for 23 years and has worked with Turtle Consulting Group since 2002. He is a regular contributor to Dealer Info, Euromedia, Mobile News, Infosecurity Today magazine, SC Magazine and The IT Pro Portal. “I’ve never had any issues with being a journalist who writes for PR companies as well as for publications,” says Steve Gold. “I might get massacred for saying this, but in my opinion, good PR writing is really not that different from true journalism. You write for your audience and someone picks up the bill, whether it’s an … [Read more...]
KRONE UK Technique – Tenfold results from same PR fee
October 27, 2010 By
Structured cabling specialists KRONE UK and hi-tech agency Turtle Consulting Group PR have been working together for the past four years and, as far as KRONE's cuttings agency is concerned, they've never had it so good. And the secret of this success? A high-tech company needs a high-tech agency. "We work within a very technical, business-to-business environment," said Wendy Harbutt, KRONE UK's marketing communications manager. "This makes it a very specialist area, in which few PR agencies are comfortable. "We have had some very well rated agencies in the past but no matter how good they … [Read more...]
Managing Editor – Andrew Croft, Communications Africa
October 27, 2010 By Leave a Comment
Andrew Croft is Managing Editor of Communications Africa/Afrique, a bimonthly magazine that represents the application of information and communication technologies and broadcast solutions in Africa. It is a key title for Turtle Consulting Group client AlanDick. “What distinguishes Turtle is the quality of the text; that is, its writers achieve what I consider to be a good balance between technical depth and readability,” says Andrew Croft, Editor of Communications Africa/Afrique. “The images Turtle produces and provides are consistently high resolution and often artistic, … [Read more...]
Client – Wayne Skinner, Group Sales & Marketing Director, AlanDick Group
October 20, 2010 By
The AlanDick Group of companies is a total communications infrastructure solutions provider with the global logistics to provide innovative products and services to satisfy the needs of the wireless network, broadcast, radar/surveillance & broadband markets. With offices across five continents, AlanDick is a world leading organisation with over 35 years experience. “Without Turtle Consulting Group, there’s no way our company would have grown as did,” states Wayne Skinner, Group Sales and Marketing Director, AlanDick. “Turtle helped us to achieve recognition as a corporate … [Read more...]
Client – Matthew Maxwell, CEO, Amateo Corporation
October 20, 2010 By
With headquarters in Dublin, Amateo Corporation exclusively offers to the hospitality industry its Guest Relationship Optimisation Technology (GRO™), an integrated suite of applications embedding expertise and best practice from the customer relationship management, data warehousing and business intelligence disciplines designed specifically for the hospitality industry. Clients include Maybourne Hotel Group (formally Savoy), Dorchester Group, Jury’sDoyle Hotels and many more. “With past PR agencies, I always felt like I was in a blank cheque situation” says Matthew Maxwell, CEO … [Read more...]
Client – Mansel Healy, International Marketing Director, ADC KRONE
October 20, 2010 By
ADC KRONE helps the world communicate, supplying network equipment, software solutions, and integration services for broadband, multiservice networks that deliver data, video, and voice communications over telephone, cable television, Internet, broadcast, wireless, and enterprise networks. “After working together for almost a decade, Turtle Consulting Group delivers media space valued at from 500 to 1300 percent of our PR expenditure,” says Mansel Healy, International Marketing Director, ADC KRONE. “This is why, despite four changes of company ownership and five changes of … [Read more...]
Editor – Rob Shepherd, Network Communications News & Electrical Contracting News
Network Communications News is a leading title for the IT and telecoms cabling industry. Aimed at installers, integrators, consultants, manufacturers, and, to some extent, end users, it offers news, features, case studies, opinion and competitions. Electrical Contracting News is the monthly magazine for professional electrical contractors. Both are important titles for Turtle Consulting Group clients Siemon, LS Cable and ADC KRONE. “The main advantage of Turtle is that in a technological age, they haven’t lost the art of forging and maintaining personal relationships,” says Rob … [Read more...]