A comprehensive market survey carried out by Turtle, coupled with the ground-breaking application of established consumer methodology to a business-to-business environment, helped save Norweb millions of pounds. For some time Norweb had been working on new digital powerline technology that would enable them to increase the use of their existing cabling. The concept was to deliver high speed Internet and telephone-linked data signals over the same cables, and at the same time, as voice data. The theory was simple: digital powerline was capable of competing with the ADSL and cable modem … [Read more...]
Shell Oil – Proving that all oils are NOT the same
October 27, 2010 By Leave a Comment
When Shell Oils' product marketing manager, Will Davies, was given the task of launching Shell's ultra-high-performance diesel engine oil in the UK, he faced some very tricky problems. The Brief The new oil was already very successful in Germany. But there is was being specified on the basis of its added performance - offering improved reliability, extended engine life and reduced operating costs. Market research in the UK showed that fleet engineers and proprietors took a different view. Most believed that all engine oils are more or less the same. And being commercially minded, they would … [Read more...]
Client XTML – Internet Service Provider – Business and strategic marketing consultancy
October 27, 2010 By Leave a Comment
Winning Second Round Funding With twenty staff and just £1 million of turnover, Internet Service Provider and Hosting company XTML needed to attract £3 million of additional funding to achieve its ambitious aims. A new business plan developed in the space of four days by Turtle Consulting helped to bring in £8million of VC funding - £3million more than initially hoped for - and led to a sale only one year later for an estimated £36million. The Brief The management of this small but growing company were 110% overloaded running and growing the company. Cash was tight and there were … [Read more...]
GMPTE – The Greater Manchester Passenger Transport Executive – Safer, better used stations
October 27, 2010 By
How to make stations safer and more appealing during off-peak hours was one project which quite literally had Turtle Consulting going back to the drawing board. By tackling the problem from the user's point of view, Turtle Consulting produced a series of radically new concepts for regional rail stations and bus/rail interchanges based on passenger safety, and which have since received national acclaim. The Brief The perceived downside to travelling on public transport is that it can be dangerous at night when stations and termini are empty and dark. And this perception can have a … [Read more...]
Client – Steven Foster, MD EMEA, The Siemon Company Ltd
October 25, 2010 By
Siemon manufactures the products and services needed to design and build IT infrastructure to serve strategic business needs. Siemon's heritage is providing the highest quality, best performing structured cabling systems available. “When we were looking to appoint a PR agency,” says Steve Foster, formerly Marketing Manager and now MD EMEA, The Siemon Company Ltd, “we went straight to the editor of the top trade mag and asked him which agencies he most respected”. Turtle Consulting Group was one of the companies most lauded by Rob Shepherd of Network Communications News. And … [Read more...]
Client – Wayne Skinner, Group Sales & Marketing Director, AlanDick Group
October 20, 2010 By
The AlanDick Group of companies is a total communications infrastructure solutions provider with the global logistics to provide innovative products and services to satisfy the needs of the wireless network, broadcast, radar/surveillance & broadband markets. With offices across five continents, AlanDick is a world leading organisation with over 35 years experience. “Without Turtle Consulting Group, there’s no way our company would have grown as did,” states Wayne Skinner, Group Sales and Marketing Director, AlanDick. “Turtle helped us to achieve recognition as a corporate … [Read more...]
Client – Matthew Maxwell, CEO, Amateo Corporation
October 20, 2010 By
With headquarters in Dublin, Amateo Corporation exclusively offers to the hospitality industry its Guest Relationship Optimisation Technology (GRO™), an integrated suite of applications embedding expertise and best practice from the customer relationship management, data warehousing and business intelligence disciplines designed specifically for the hospitality industry. Clients include Maybourne Hotel Group (formally Savoy), Dorchester Group, Jury’sDoyle Hotels and many more. “With past PR agencies, I always felt like I was in a blank cheque situation” says Matthew Maxwell, CEO … [Read more...]
Client – Mansel Healy, International Marketing Director, ADC KRONE
October 20, 2010 By
ADC KRONE helps the world communicate, supplying network equipment, software solutions, and integration services for broadband, multiservice networks that deliver data, video, and voice communications over telephone, cable television, Internet, broadcast, wireless, and enterprise networks. “After working together for almost a decade, Turtle Consulting Group delivers media space valued at from 500 to 1300 percent of our PR expenditure,” says Mansel Healy, International Marketing Director, ADC KRONE. “This is why, despite four changes of company ownership and five changes of … [Read more...]
