Marketing and the Olympics: the Advertising Standards Agncy (ASA) quizzed LOCOG ( London Organising Committee of the Olympic and Paralympic Games) for guidance 10 May 2012 ASA: In terms of protecting the marketing/advertising activities of Olympic partners, what are LOCOG’s key objectives in the lead up to and during the Games? LOCOG: Since we won the bid to host the London 2012 Games in 2005 we have always sought to educate people about our legal rights, the investment our sponsors make and the damage which ambush marketing can do to a nation’s ability to host the Games. In other … [Read more...]
Using PR To Win New Business In The Recession
October 9, 2011 By
IT sector magazine Netcomms Europe has published the first in a series of articles by Turtle Consulting founder Phil Turtle in both its print and online editions entitled: Twist and Shout! Using PR To Win New Business In The Recession Read it here … [Read more...]
PR Tips: How Sub-Editors Sub Your Press Release
September 4, 2011 By Leave a Comment
Most readers will already know that usually you or your PR agency will write and distribute a fairly lengthy press release – and then a much shorter version appears in the press and media which are kind enough to run your story. But did you know that there’s a “formula” to how this happens and if you know the formula, you can have a much higher chance of getting your key message into the short news item which eventually appears? [private_gold] 1. Notes for Editors In those few remaining trade media where they still enjoy the luxury of staff writers, then it’s quite possible … [Read more...]
PR Tips: Getting Case Studies Into Magazines And Websites
September 4, 2011 By Leave a Comment
Case Studies, write-ups of the problems or challenges one of your customers had and how you assisted them to sove the problem are a very powerful way of getting major (often two or three pages) coverage in the key magazines or websites targeting your customers and prospects. They are also a great way of "showing off" who your impressive customers are and being able to broadcast "tesimonials" by way of quotations attribited to key spokespeople at those customers. 1. Target your Decision Making Unit You need to have established which are the key media in your sector in order to target your … [Read more...]
PR Tips: How To Get Freelance Journalists To Promote You
May 11, 2011 By Leave a Comment
Most trade and technical magazines and websites do not employ staff journalists. Instead they rely on contributed news and articles from companies active in the specialist sector and they hire freelance journalists on an as-needed basis to research and write features for them. [private_gold] You may not know, however, that freelancers themselves are often the instigators of articles. They need to eat and in order to eat they need to earn $$. So frequently they will come up with ideas for feature articles in just the same way we’ve advised you to create ideas for contributed … [Read more...]
