Marketing and the Olympics: the Advertising Standards Agncy (ASA) quizzed LOCOG ( London Organising Committee of the Olympic and Paralympic Games) for guidance 10 May 2012 ASA: In terms of protecting the marketing/advertising activities of Olympic partners, what are LOCOG’s key objectives in the lead up to and during the Games? LOCOG: Since we won the bid to host the London 2012 Games in 2005 we have always sought to educate people about our legal rights, the investment our sponsors make and the damage which ambush marketing can do to a nation’s ability to host the Games. In other … [Read more...]