Brand-Rex launches the next generation fibre solution set

BRX0747 Brand-Rex New HI-DEX Modular Fibre SystemThe latest innovation from leading network infrastructure manufacturer provider Brand-Rex takes fibre connectivity to the next level. The Hi-Dex high density, high bandwidth pre-terminated fibre-optic cabling system is the ultimate data centre fibre cabling system. It incorporates ultra low-loss pre-terminated MT ferrule & LC connector technology in a range of patch-panels, patch-cords and pre-terminated backbone fibre cable assemblies.

The new system is designed to support data rates of 10Gbps, 40Gbps, 100Gbps, 400Gbps and beyond. It is designed with the future in mind.

As data rates increase, compliance with the optical link-loss budgets has become even more challenging to the network designer. The budget is limited to just 2.6 dB for 10Gbps transmissions and as little as 1.5 dB on a 150 metre for 100 Gbps links. Because of this, Brand-Rex has standardised on very low-loss LC and MTP® Elite connectivity and protected the transmission lines with bend insensitive high bandwidth optical fibres.

The MTP® Elite is compatible with MPO connectors but is manufactured with much tighter fibre alignment tolerances resulting in lower interface losses.

Meeting the optical budget limits is critical in current data centre cabling deployments because the total connector loss within a system channel governs the ability of the system to operate over the required distance for a any given data rate. The Brand-Rex design approach, deployed in the Hi-Dex solution, allows the designer the flexibility to incorporate multiple connections or/and achieve longer distances.

The Hi-Dex fibre system is modular, it offers an extensive suite of products including alternative fibre cassettes, chassis and panels. The A 1U Hi-Dex chassis accommodates six independent Hi-Dex fibre cassettes.

The split cassettes tray design ensures that access can be made to individual 24f cassettes without compromising other live connections. It also presents a patching field of either 24 x LC connectors (12 duplex pairs) or 12 x 12-fibre MTP connectors for 40 Gbps and 100 Gbps applications.

Troublesome polarity issues with multi-fibre MPO/MTP connectors are banished as an innovative Brand-Rex design feature allows the cassettes to be simply flipped-over to change from Alpha polarity to Beta.

To provide technicians the greater on site flexibility, the Hi-Dex cassettes can be inserted or withdrawn from both the front or rear elevation of the patch cabinet providing for flexible working practices on site.

Although essential to maintaining fibre connector integrity, dust-caps are regularly lost, abandoned and forgotten. The resulting particle and dust ingress frequently leads to higher losses and compromises data transmission. The Brand-Rex Hi-Dex solution replaces dust caps with dust and laser protection shutters ‘in-built’ into the adaptors, providing safety and significantly reducing the risk of transmission loss.

Another frequent problem for technicians is the live line management of patch-cords. The Hi-Dex design eliminates this long standing problem. The locus-based cable tracking system ensures the distance from patch adaptor to cable tie point remains constant whether cassettes are ‘in’ or ‘out’. All of the fibre utilised in the Hi-Dex solution is of a ‘bend-insensitive’ specification thereby protecting the transmission line and ensuring maximum reliability and performance.

Yet another essential design feature, surprisingly often overlooked in structured cabling systems, is that of labelling. Good labelling is essential to the avoidance of accidental disconnections resulting in disruptive and expensive downtime. The Hi-Dex solution features comprehensive labelling of individual ports, cassettes and the chassis.

Ideal for the data centre or the comms room environment, the Hi-Dex range ensures a scalable and modular upgrade from 1Gbps through 10Gbps, 40Gbps to 100Gbps on either multi-mode or single-mode fibre. Hi-Dex offers the ultimate future proofing solution for multi-gigabit fibre channel, infiniband and Ethernet technologies.

To request your Product guide or sample please visit www.brand-rex.com/hi-dex
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ABOUT BRAND-REX
Brand-Rex is a global operation, designing, developing and manufacturing the most sophisticated, high performance copper and fibre cabling systems for communications and extreme environment applications. Headquartered in Scotland, the company is committed to being a trusted market leading provider of best-in-class communications infrastructure solutions. As well as developing products and systems of the highest quality, the company is entirely carbon neutral and offsets all the CO2 created by the manufacture and distribution of its products. For more information visit www.brand-rex.com

For further press information please contact:
Katrin Naefe on: +44(0)1295 256138
e-mail: Katrin.naefe@turtleconsulting.com
or
Phil Turtle on: +44 (0) 7867 780676
e-mail: phil.turtle@turtleconsulting.com
Turtle Consulting Group

 

Brand-Rex announced as European Business Awards Finalist

Brand-Rex, the leading data networking solutions provider, has been announced as one of twelve UK finalists for the 2014 European Business Awards for the Environment (EBAE).

The company’s entry into the awards is a direct result of its success in the prestigious Scottish VIBES Awards (Vision In Business for the Environment in Scotland) in the Management category in 2011 and the Energy Management and Efficiency category last year.

“We are proud to have been selected as one of the only four UK finalists in the Management category”, said Martin Hanchard, CEO, Brand-Rex. “It is testament to the efforts of the team to achieve such international recognition for our efforts to make Brand-Rex the most sustainable network cabling company.”.

“For Brand-Rex, environmental considerations are a firm part of technology and innovation processes. Feedback from our customers and partners encourages us to continue this way. I would encourage every company to follow our lead as properly managed ecology actually pays dividends in profitability as well as global citizenship.”

The EBAE awards are presented by the European Commission every two years and aim to recognise and reward European companies that set an example by successfully bringing together innovation, economic viability and environmental concerns.

Brand-Rex technology and sustainability manager Kennedy Miller adds: ”We take our environmental responsibility very seriously and have an audited track record to prove it.

“Our environmental processes and policies already go further than legally required and we intend to stay ahead in years to come.”

There are four award categories in which companies are rewarded for management practices, products, processes and international business cooperation activities that contribute to economic and social development without detriment to the environment.  Brand-Rex is competing in the Management category for the The Pathway to Carbon Neutrality and 2015 for 2020: 20 Steps we can make by 2015 for a better vision of our future projects and will compete on the European stage against winners from 28 countries.

The Awards Ceremony will take place on 1st December 2014 in Lyon.

 

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About the European Business Awards for the Environment:

The European Business Awards for the Environment were established by the European Commission Environment Directorate-General in 1987.

EBAE activities take place at both national and European levels, with participation open to companies from all EU Member States and candidate countries. Companies must first succeed in their national competition, before they can participate in the bi-annual European Business Awards for the Environment. Submission of entries is managed by national coordinating bodies. This two-level process means EBAE winners are the best of the best: the most far-sighted, responsible and innovative companies in Europe.

http://ec.europa.eu/environment/awards/index.html

 

ABOUT BRAND-REX

Brand-Rex is a global operation, designing, developing and manufacturing the most sophisticated, high performance copper and fibre cabling systems for communications and extreme environment applications.  Headquartered in Scotland, the company is committed to being a trusted market leading provider of best-in-class communications infrastructure solutions. As well as developing products and systems of the highest quality, the company is entirely carbon neutral and offsets all the CO2 created by the manufacture and distribution of its products. For more information visit www.brand-rex.com

 

For further press information please contact:

Katrin Naefe on: +44(0)1295 256138

e-mail: Katrin.naefe@turtleconsulting.com

or

Phil Turtle on: +44 (0) 7867 780676

e-mail: phil.turtle@turtleconsulting.com

Turtle Consulting Group   

 

 

Brand-Rex scales the heights at Al Abdul Wahab Gholam Tower

Brand-Rex has been awarded a project to provide network infrastructure for the prestigious Al Abdul Wahab Gholam Tower, further demonstrating its strength in the Middle East region and in particular its commitment to the Qatar market.

Currently undergoing construction in the prestigious West Bay district of Doha in the state of Qatar, Al Abdul Wahab Gholam Tower will be a state-of-the-art hotel and residential apartment building. As the most recently developed area of the city, West Bay is home to some of its tallest and most impressive buildings, with 40 storeys within its striking design, Al Abdul Wahab Gholam Tower will be in good company.

Located close to the beach in what is the diplomatic centre of Doha, the area attracts some of the city’s top executives and government officials. Al Abdul Wahab Gholam Tower’s owners will be looking to appeal to this demographic and therefore the project’s design consultant, MZ & Partners, is making every effort to ensure that it contains the very best building services infrastructure, incorporating the latest technology.

The consultants, MZ & Partners and main contractor SAK Trading & Contracting recognised early on in the design phase that in order to create an ‘intelligent building’ the correct IT network infrastructure would be vital. They demanded a network cabling system capable of supporting network speeds of 10 Gigabit Ethernet, in order to support a diverse array of building services technology including wired and wireless Internet, IP security and access control.

After completing a tender process, local IT expert, Zerone Technologies, was awarded the contract to specify, design, supply and install a suitable network infrastructure. The company’s senior sales manager, Sourabh Singh, explains, ‘We have developed an excellent reputation for our ability to provide best in class technology for a range of projects and boast a dedicated and highly motivated service oriented team. After listening to the requirements of MZ & Partners I had no hesitation in recommending a solution from Brand-Rex comprising 10GPlus copper for the horizontal connectivity and premises distribution cables (PDC) from the company’s FibrePlus portfolio for the backbone.’

Zerone Technologies has worked with Brand-Rex for many years and, as a Premier Partner, is able to issue its globally renowned 25-year system warranty. Singh comments, ‘We have completed many installations of 10GPlus and have always been thoroughly impressed with its capabilities. The warranty means that our customers have peace of mind that their chosen solution will perform as expected for the lifetime of the installation.’

10GPlus is a 3P (Third Party Testing) approved cabling system that not only meets and exceeds the performance outlined in EIA/TIA for Category 6A, but also meets and exceeds requirements in ISO/IEC for Class EA. The 10GPlus system therefore has unparalleled levels of certification and is manufactured in accordance with ISO 14001 and ISO 9001:2008.

After discussing the relative merits of shielded and unshielded cable, it was decided to use the latter. Asked why, Alaa Habanjar, country manager for Qatar, Kuwait and Levant?at Brand-Rex, replies, ‘Although there was some initial concern regarding the ability of unshielded twisted pair to achieve 10 Gigabit Ethernet performance due to alien crosstalk issues, Brand-Rex 10GPlus U/UTP has a unique Reuleaux shaped cable that reduces interference from adjacent cables and incorporates very highly balanced pairs. Its performance is also independently verified in 100m length testing for both the cable and the channel configurations.’

As well as installing 10GPlus, the specification also called for a fibre optic cabling backbone. Sourabh Singh says, ‘We wanted a solution that offered high levels of resilience and, due to the building’s use, an outstanding level of fire safety performance. The PDC range from Brand-Rex met all of these requirements and more.’

The Brand-Rex PDC products are compact and provider excellent tensile performance. The cables are based on a 900?m tight-buffered fibre. The universal construction enables them to be used internally and externally without the need for transition cable joints. With a low smoke zero halogen (LSZH) construction, they will be installed in the entire backbone of Al Abdul Wahab Gholam Tower’s network and directly terminated at a consolidation points.

With the building programme currently on schedule, the project will be completed by 2016. The final word goes to Zerone Technologies’ Sourabh Singh, who concludes, ‘The network cabling infrastructure we are installing using products from Brand-Rex will ensure that Al Abdul Wahab Gholam Tower is able to offer its occupants the very best communications platform, while maximising the potential of its building services technology.’

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ABOUT BRAND-REX
Brand-Rex is a global operation, designing, developing and manufacturing the most sophisticated, high performance copper and fibre cabling systems for communications and extreme environment applications. Headquartered in Scotland, the company is committed to being a trusted market leading provider of best-in-class communications infrastructure solutions. As well as developing products and systems of the highest quality, the company is entirely carbon neutral and offsets all the CO2 created by the manufacture and distribution of its products. For more information visit www.brand-rex.com

For further press information please contact:
Katrin Naefe on: +44(0)1295 256138
e-mail: Katrin.naefe@turtleconsulting.com
or
Phil Turtle on: +44 (0) 7867 780676
e-mail: phil.turtle@turtleconsulting.com
Turtle Consulting Group

Data Centre Deconstruction to Help Fund Junior Football

BRX0669 playing for succesBRX0669 Euroborg niceBrand-Rex has once again demonstrated that being environmentally responsible not only promotes sustainability, but also leads to lower costs and protects the company’s bottom line.

In collaboration with Essent, the leading power utility in the Netherlands, Brand-Rex were able to help them recover and recycle 91 per cent of all the materials from two end of life data centres they were retiring. This added up to a total of 8,385kg of cables, cords, servers, racks, wall ducts and other materials. Not only did this cover all of the costs of deconstruction and recovery but it produced a significant surplus of revenue from the recycled materials.

Having produced a surplus from their co-operation on this project the two companies decided to donate the revenue to another sustainable initiative. It was determined that “Playing for Success”, an after-school programme for 9 to 14 year olds who are not achieving their potential at school, an initiative local to Essent would be the appropriate choice

On non-match days in the Euroborg Sport Stadium children are encouraged through football to engage their interest where conventional teaching methods have failed.

To make the whole initiative ‘sustainable’ Essent and project partners have installed 500 solar panels on the roof of the stadium and Essent with Brand-Rex are donating the full revenue from five of these panels for the next 25 years.

Jeroen Loonstra, Regional Sales Director of Brand-Rex, said “It is very rewarding for Brand-Rex to be in a position to contribute to such a worthy cause that also creates a tangible value for both the company and our partner. With this initiative, which it is hoped will help thousands of young people over the next 25 years gain better access to education, Brand-Rex has demonstrated once again that it’s more profitable to be green”.

ABOUT BRAND-REX
Brand-Rex is a global operation, designing, developing and manufacturing the most sophisticated, high performance copper and fibre cabling systems for communications and extreme environment applications. Headquartered in Scotland, the company is committed to being a trusted market leading provider of best-in-class communications infrastructure solutions. As well as developing products and systems of the highest quality, the company is entirely carbon neutral and offsets all the CO2 created by the manufacture and distribution of its products. For more information visit www.brand-rex.com

Photos Available Here: http://turt.co/0669uroborg http://turt.co/0669playingforsuccess
[username: pics | password: pics] Caption: Marco Spoel (Essent, left) and Jan-Willem Hendriks (Brand Rex, right) symbolically make the donation to Dion Folkersma of Playing for Success Groningen (middle)

For further press information please contact:
Katrin Naefe on: +44(0)1295 256138
e-mail: Katrin.naefe@turtleconsulting.com
or
Phil Turtle on: +44 (0) 7867 780676
e-mail: phil.turtle@turtleconsulting.com
Turtle Consulting Group

UK Data Centre On The Market – Ideal For Overseas Entrant to UK

GVA Connect, the data centre specialist division of property agents GVA, has taken new instructions to market an existing 1.6 MVA data centre ‘Nottingham Portal’ with the potential for expansion to 18 MVA and 70,000 square feet of space – all of which is fully consented.

Announcing the availability, GVA Connect director Charles Carden said, “Nottingham Portal data centre is just one mile from Nottingham city centre and nine miles from J24 of the M1 motorway. The site is centrally located in the UK and, having been originally developed by British Rail in the 1980s for its own IT needs, is alongside what was the British Rail National Fibre Network and as a result is extremely well connected.”

Phase 1 of the data centre is partly operational with customers occupying around 3,000 sq. ft. and producing an existing income stream.
Three further data halls have already been created meaning that some 8,775 sq. ft. of additional technical space can be delivered with 1.6 MVA of reserved power via the site’s dedicated 2MVA, 11 kV transformer.
Expansion

Planning consent exists to allow the existing facility to be extended to some 70,000 sq. ft. of gross space with Phase 1 having been altered to facilitate this work to go ahead with ease. Phase 2 of Nottingham Portal data centre has been designed as a high density Tier 3 facility providing an additional 35,000 sq. ft. of technical space and allowing power and cooling in N+1, N+N or 2N configurations to suit customer requirements.
Dual 18 MVA diverse power feeds have already been surveyed and would be available within 18 months. Additional land can also be made available adjacent to the data centre site if required. Said GVA Connect’s Carden, ”this site is ideally placed for an out-of-London UK data centre with readily available power, connectivity and land. It’s in a low risk area of a major city in the midlands of England.

 

With existing customers and an existing income stream it would make an ideal low risk, low-cost expansion option for either an existing UK data centre operator or an overseas entrant to the UK market.” Full details are available for the existing data centre and consented plans the expansion. These can be viewed by contacting Charles Carden at GVA Connect’s London Stratton Street office. Or visit http://turt.co/dcme42

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Photo:   CGI illustration of the Nottingham Portal data centre is available at: http://turt.co/dcme42p   [user: pics | pwd: pics]

UNSUBSCRIBE: Please reply with NO GVA or NO DATA CETNRE in the subject line as appropriate

 

Research shows Data Centre Space Take-Up Jumps 18 Per Cent

 

Gateway Data Centre Exterior

Gateway Data Centre Exterior

Research just released by GVA Connect, the data centre specialist division of property agents GVA, showed UK take-up of data centre space amounted to 830,000 square feet (gross retail area) in calendar year 2013.

 

“This represented an 18 per cent jump in data centre space take-up over the previous year,” said GVA Connect director Charles Carden, adding that the company expected take-up to remain at this level during 2014.

 

Confirming London’s position as a leading international data centre hub, Carden revealed that over three quarters of the 2013 data centre take-up was within the so-called London Synchronous Locations (locations which deliver round-trip latency of under three milliseconds).  The second most popular location was Manchester with the remainder of take-up spread across the UK.

 

Said Carden, ‘Not only does this research indicate a very healthy increase in data centre activity, the average power requirement – at over 500kw – demonstrates that the majority of these new projects are of a very significant size.

 

GVA Connect sees these figures as a very sound indicator of continued occupier confidence declaring that this follows-on from the steep rise in both the number and size of enquiries they reported in Q4/13.

 

“We continue to see an increase in serious enquiries from US operators for space in both UK and right across EMEA (Europe, Middle East and Africa),” said Carden.

 

Availability

Availability of data centre space in the London Zone is illustrated by new data centre space such as Gateway in London’s West Thurrock (gatewaydatacentre.co.uk).  This has the ability to deliver up to 86,000 square feet of data halls, 50MVA of diverse power, excellent connectivity and 2.0ms round trip latency to the City of London. Similar opportunities currently exist at both London’s Bracknell and Perivale data centres (bracknellandperivaledc.com) which, like Gateway are available as Shell and Core, Powered Shell or can be delivered as Fully Fitted data centres to specific customer requirements.

 

Also currently available are self-contained opportunities within existing established London region data centres such as 30,000 to 50,000 sqft of space at Heathrow in West London with 41MVA of power and 50,000 sqft at Croydon in South London with dual 10MVA potential. (gvaconnect.com/heathrow   gvaconnect.com/croydon ).

 

In the regions too there are data centre opportunities such as the Portal Data Centre in Nottingham with excellent connectivity, existing clients on lease plus planning consents to expand to 70,000 sqft of gross space with power expandable to over 10MVA via diverse feeds.

 

Rising trend

GVA Connect also reports a further rising trend in interest for data centre space from corporate users, cloud service providers and media-related businesses – indicating a relaxation in IT budgets as we move into 2014.

 

Carden added, “We anticipate enquiry and activity levels remaining steady at this higher level throughout 2014 with transactional activity driven by USA operators in Q3/14 and Q4/14. With GVA Connect being  the leading data centre property agency we are ideally placed to assist with both lettings and acquisitions during what promises to be a high-activity year.”

 

 

Raritan Solves The Intelligent PDU Retrofit Problem Without Downtime

Raritan, leader in high accuracy intelligent power monitoring and metering has designed a completely new retrofit power monitoring system suitable for both new and existing data centres. The technology is designed for ‘live’ installation, without any need for downtime or business interruption.

 

Operators of legacy data centres often look enviously at more modern facilities with intelligent power distribution units (PDUs) and their metering and monitoring reports. Without these modern systems, data centre  operators cannot easily tell how much additional equipment they can safely put in a rack – or how dangerously close they are to tripping a circuit breaker. (If a circuit breaker trips a whole rack or even row could lose power – with disastrous results for services and customers).

 

The problem in most legacy data centres has been that retrofitting in-line PDU’s involves downtime, which is normally unacceptable. Until now, that is.

 

Launching the new product, Raritan’s Richard May said, “Raritan’s new BCM (Branch Circuit Monitoring) needs no downtime for installation. It uses high accuracy split-core clamps that simply attach around existing supply cables.  The data from these clamps is combined with voltage monitoring information.  The non-invasive BCM installation then supplies the business with invaluable data including, power (kW), apparent power (kVA), energy (kWh) plus power factor (PF) as well as load balance on three-phase systems.”

 

Each Raritan BCM unit can monitor the incoming single phase or three phase feeds to a distribution panel plus up to 21 tributary or branch circuits to the rack’s A&B feed PDUs.

 

Multiple BCM units are connected together for larger panels and network connections are made using Wi-Fi or RJ45. Utilising industry standard SNMP protocols, the unit cleanly integrates into existing management and data collection systems.

 

Information is Power

Raritan BCM integrates direct to the Raritan Power IQ and dcTrack management software systems in exactly the same way as intelligent PDUs in new data centres.

 

This means that by the non-intrusive installation of Raritan BCM and either Power IQ or dcTrack software, legacy data centres can now easily have the full functionality enjoyed by newer facilities:

–       An increase in available power by ensuring that branch circuits are suitably loaded but never overloaded.

–       Avoiding pockets of ‘stranded’ (and hence un-used) power, maximising your data centre investment.

–       A complete, accurate view of branch circuit loading

–       Improved balance of loads

–       Monitoring and ensuring that breaker-trips are avoided except in true emergencies.

–       Accurately bill customers/users or user departments for energy usage.

–       Accurately measure PUE

–       Support energy saving and ‘green’ initiatives.

For more information visit  www.raritan.eu/bcm or contact Raritan at sales.uk@raritan.com or +44 207 090 139

 

New Brand-Rex Data Networking Website Is Complete Knowledge Hub

Brand-Rex, the leading data networking solutions provider, has launched a new, much improved international website.

 

The new site offers access to a wide range of technical content, support material and tools. Navigation is made easier and faster through intuitive web design.

 

“Today a website is the company’s main window to the world”, said Audrey O’Brien, Marketing Communications Manager, Brand-Rex. “We want to make sure our website www.brand-rex.com doesn’t just look good but is the best ‘go-to’ resource for our partners and customers.

“We have therefore worked hard to make sure it is simple to find all relevant information, be it by market sector, product application, operating region or product group.”

 

Brand-Rex launches new website

Brand-Rex launches new website

The new website design is based on state of the art design, and is supported by new IT servers and innovative software. It offers access to an extensive technical resource library. The new ’Knowledge Centre’ www.brand-rex.com/knowledge-centre offers a range of tools and guides designed to make it easier for Brand-Rex partners to access technical and support literature, tools and documentation.

 

In addition to all the new features, traditional sections like application solution brochures, case studies, product brochures and data sheets, white papers, corporate information, news and feature articles are also available. The new built-in search functionality will also make it very easy to find specific information.

 

The new website is launched in six languages: English, Italian, Spanish, French, German and Russian.

Data Centre Alliance Elects Industry Senior Names to Board of Governors

Steven Norris, President of Data Centre Alliance

Steven Norris, President of Data Centre Alliance

Data Centre Alliance – the global not-for-profit industry representative body has elected six of the industry’s most powerful and respected chiefs to its Board of Governors.

 

Announcing the new appointments Date Centre Alliance (DCA) President Steven Norris (himself a former UK member of Parliament who held the position of Parliamentary Private Secretary in the Departments of Trade & Industry, Environment and Home Office) said, “In just two years the Data Centre Alliance has grown from being the brainchild of Simon Campbell-Whyte and Steve Hone to the highly respected industry representative body it now is.

 

“As such it is fitting that some of the most senior people in the industry should decide to give freely of their time and expertise to grow the DCA’s scope and influence wider and indeed globally. DCA has achieved several major milestones this year including the first ever government research funding – by the European Union – for project PEDCA. DCA has also launched the somewhat secret world of data centres, and their importance to society, to the public and businesses with two major special reports in conjunction with The New Statesman, a major international political and business publication.

 

Those taking up posts on the DCA Board of Governors are:

Adriaan Oosthoek –   DCA Chairman

Adriaan is Colt’s European Executive Vice President of Data Centre Services. He has worked in the data centre industry for 12 years and brings to the DCA a deep understanding of the colocation and wholesale data centre markets. He was also formerly UK Managing Director of Telecity Group.

 

Professor Dennis Kehoe – DCA Vice Chairman

Dennis is CEO of AIMES Grid Services and previously was Saxby Professor and Royal Academy of Engineering Research Professor at the University of Liverpool. He is also a non-executive director with a number of technology start-up and spin-out businesses.

Dennis continues a second term as Vice Chairman where his experience and expertise in major government funded R&D projects is invaluable. Future R&D funding for the industry, will remain a key focus for Dennis within the DCA.

 

Andrew Jay – DCA Senior Vice President for Governments and Policy

Andrew is Executive Director with international property and real-estate advisors CBRE where he runs the world’s largest data centre real-estate advisory team and publishes regular industry research reports.

Andrew will lead a drive against Governments’ mis-aligned policies and financial incentives.

 

Matt Pumfrey – DCA Senior Vice President for the DCA Technical Council

Matt is CEO of Smart Carbon Control and a director of Get-Smarter Energy.  Formerly also with Serco, he has over 15 years experience in the telecoms and technology sector.

Matt takes board responsibility for the DCA’s technical council and committees. His role will be to oversee the work of these groups and to establish further technical groups in line with the ever changing needs of the industry.

 

Rob Coupland – Senior Vice President for Training and Skills

Rob, is managing director at TelecityGroup and formerly with both NTL and Cable & Wireless. He brings 15 years plus years of experience to his new position on the DCA Board of Governors.

In his new role, Rob will build on his involvement with the recent DCA Graduate Bootcamp to establish firm links into schools, universities and commercial training organisations – to ensure that the data centre industry can avoid the currently forecast skills shortage.  Coupland’s appointment complements TelecityGroup’s corporate initiatives to facilitate apprenticeships in the technology sector throughout Europe.

 

Andrew Green – DCA Senior Vice President for New Markets

Basing himself between London and Hong Kong;  Andrew is a director at PTS Consulting. He joins the Board to spearhead the DCA’s expansion as representative body around the world.

He joins with pan-European DCA establishment well underway thanks to project PEDCA. He will focus on the need to establish DCA Chapters in the world’s major data centre locations to ensure that the DCA is fully representative of the industry for it’s members throughout the globe.

 

Ciaran Flanagan – Vice President

Ciaran is head of EMEA data centre initiatives for technology giant ABB and was previously head of data centre strategy with Nokia as well as roles with Intel and Verari Systems.

Ciaran joins the Board of Governors to make his supply-side experience available in a consultative capacity.

 

Nominations Invited

Three further Senior Vice Presidents (SVP) posts on the DCA Board of Governors have been announced and nominations are invited from experienced senior individuals prepared to give their time and expertise for the good of the industry.  They are:

  • SVP for Standards and Certification
  • SVP for Legal Affairs
  • SVP for Investment and Funding
  • SVP for Germany

Nominations can be submitted via this link http://turt.co/dca31

UK Government Breathes Life Back Into UK’s Essential Data Centre Industry

Steven Norris, President of Data Centre Alliance

The UK Government has finally recognised the economic importance of the Data Centre sector – one of the few industries where UK plc has a world lead – by their inclusion for the first time ever in a Government announcement.

(Data centres are the giant computing factories that drive industry, commerce, the cloud and social media.)

 

Said Data Centre Alliance President and former Minister of Transport Steven Norris, “The Chancellor of the Exchequer finally recognised Data Centres in his Autumn Statement as the major industry and economic wealth creator that they are, by removing the punitive tax regime that had been making the UK non-competitive in this business and forcing companies to off-shore their data centres.

 

“Britain is a world leader in the Data Centre industry and the Climate Change Levy had been wrongly applied to it because the Government, and indeed the public, were totally unaware of its existence! Something we at industry body the Data Centre Alliance (DCA) have been working hard this year to change. The Chancellor’s Autumn statement plus the winning of the first ever European Strategic Research funding for Data Centres now demonstrates that DCA has succeeded in bringing this previously unseen industry onto the Political agenda.”

 

Norris went on to explain that the Data Centres are buildings full of computer servers that power things like Facebook, Twitter, E-mail, the Banks all big businesses. Airline booking systems, Air Traffic Control, the NHS, city traffic lights and in fact just about every part of our lives are controlled by these massive data centres.

 

“The UK was one of the very first countries to develop Data Centres out of our world-class telecommunications and mainframe computing industries,” Norris said, “and we were in serious risk of loosing what are effectively the UK’s only remaining ‘factories’.”

 

We refer to them as ‘factories’ because they store and make information out of raw data. They are massive – often the size of five or six football pitches – and can consume as much electricity as a small city. “What the Government is now starting to understand is that it is essential to protect and grow one of the few industries where UK plc still has a world lead,” said Norris, “and we are delighted that DCA’s efforts in representing the industry to them have, in such a short period of time had such significant results.”

 

As recently as June 2013 when the DCA in conjunction with the UK’s foremost political magazine New Statesman produced the UK’s first mainstream expose of the hitherto ‘hidden world’ of data centres, no Government Minister could be found to write a contribution, because they were unaware of this massive sector.

 

The publication of that Special Report and a personal briefing by DCA to Greg Baker Minister of State at the Department of Energy and Climate Change brought about an instant interest. So much so that by the time of the second DCA/New Statesman Data Centre Special Report in August 2013 Minister of State for Universities and Science David Willets wrote a leader article recognising the importance of the sector and noted that Government Ministers Vince Cable, Michael Fallon and Ed Vaisey had all now been to visit Data Centres!

In the New Statesman/DCA special report, Willets wrote:

“Data centres are a crucial part of that infrastructure, and are an area that the government needs to understand better. They are the physical, tangible manifestation of the somewhat invisible and ethereal concept which is the internet. They are absolutely fundamental to a successful and vibrant information economy in the UK, supporting some of our biggest global companies, and our research institutions. London’s successful financial sector could not function without the state-of-the-art data centres in areas like Docklands, enabling computer-based and low-latency trading.

Data centres are the tangible manifestation of the ethereal internet

Moreover, in the UK we are good at putting together data centres – and this is expertise we can export to the world at a time when global spending on data centres is predicted to reach $149bn next year.

Concluded the DCA’s Executive Director Simon Campbell-Whyte, , “We are delighted that the UK Government has now recognised the imperative to grow and support this sector. And, although as an organisation we represent the industry globally we believe that this is a major milestone in the success of UK plc and are proud that we were able to achieve this on behalf of our members.”

 

“It is of course only a first step, and we are standing by to assist UK Government and Governments worldwide as they come to terms with understanding and supporting the digital factories that now power the global information economy.”

New 12MVA Substation Arrives at London Perivale Data Centre

London Perivale Data Centre Substation

London Perivale Data Centre Substation

New 12MVA Substation Arrives at London Perivale Data Centre

Work is now well underway on the building of a new 12MVA substation at London’s Perivale Data Centre. The substation is fed from the national grid by two dual resilient 11kV feeds, either of which will be capable of supplying the full 12MVA load.

Perivale One is the first data centre to have gained planning permission – and now power – on the 20 acre site in West London, owned by Hermes Real Estate Investment Management Limited (HREIML). HREIML intend for the Perivale Park site to become a major data centre in this strategic, well powered and highly connected location.

Jane Rampin of Bracknell and Perivale Data Centres said: “Assembling the essential infrastructure elements for a data centre is costly and time consuming. Securing 12MVA of power and facilitating its delivery to site has been a critical step in bringing Perivale Data Centre to fruition. This success demonstrates HREIML’s commitment to the scheme and our ability to deliver.”

HREIML is working in partnership with GCE Data Centres to deliver phase one, a purpose built two storey data centre at Perivale Park. This phase, which already has full planning consent, is offered for lease as a 30,000 sq ft powered shell, translating to some 15,000 sq ft of net technical space. With the new substation build running to plan, it is expected that the site will be energised next month.

David Willcocks, Director, Jones Lang LaSalle commented, “Opting for a powered shell data centre solution can shorten a clients’ build time by two years. HREIML and GCE have already done all the time consuming and expensive works to identify a site with plenty of power and fibre connectivity, drawn up plans and obtained full planning consent. The picture is complete with 12MW of power, secured and delivered.”

A data centre needs connectivity as well as power and HREIML, in conjunction with GCE, has at least ten high profile carriers poised to bring fibre into the Perivale Data Centre. These include BT, Colt Telecom, CWW, EasyNet, Geo Networks, Global Crossing, Redstone, SSE (Neos), Verizon Business and Virgin Media.

Low latencies are important to a successful data centre and the sites strategic location, between the City and Slough and inside the M25 ensures that they remain low.

The partnership also brought forward another powered shell data centre scheme at Bracknell, in the heart of the Thames Valley region, one of the UK’s primary tech hubs. A 78,000 sq ft powered shell scheme, Bracknell Data Centre is now available with high levels of connectivity, planning consent and 10MWA of power and is also about to be energised.

Jones Lang LaSalle and GVA Connect are joint lettings agents on the scheme

Brand-Rex Appoints Andy Sharkey As Sales Director

BRX0617_Andy Sharkey_SalesDirector_Brand-RexLeading data networking solutions provider Brand-Rex has appointed Andy Sharkey as its new sales director, based at the company’s headquarters in Glenrothes, Scotland.

Andy is a highly qualified professional with over 22 years experience in the IT industry, most recently holding the position of regional business director at Panduit.

Commenting on his new position, Andy said “I am excited to join Brand-Rex and look forward to combining my industry knowledge and experience to lead the sales organisation as we move the  business forward.”

At Brand-Rex Andy will be responsible for all aspects of sales strategy development and deployment. His appointment will further strengthen the senior management team ensuring ongoing support for the company’s channel and system integrator partners.  Andy’s wide ranging experience across international markets will be instrumental in realising the company’s plans to extend its territorial footprint.

Commenting on the appointment, Martin Hanchard, CEO, Brand-Rex, said, “We are delighted to welcome Andy to the Brand-Rex management team and look forward to his strategic contribution to the Board. His extensive experience and sales leadership credentials will help ensure we achieve our long term growth aspirations.

Brand-Rex Partners with Allied Telesis

AndyBlack3-W600Leading data network solutions provider Brand-Rex today announced it has signed an EcoSystem Partnership with IP networking infrastructure provider Allied Telesis.

 

Allied Telesis is a leading global network infrastructure provider with more than 25 years design and manufacture experience, resulting in an extensive portfolio of solutions that offer end-to-end networking to enterprise and service providers.

 

The EcoSystem Partner Program is designed to bring together technology partners who provide complimentary products and services. The new partnership will allow Brand-Rex and Allied Telesis to offer a complete network solution to meet the demands of new and existing customers.

 

Announcing the new partnership, Piero Bottini, Program Manager at Allied Telesis commented, “The EcoSystem partner program brings together best in class suppliers to leverage expertise and create bespoke solutions for multiple markets.”

 

“Having worked with Brand-Rex on a number of projects we concluded that their commitment to quality and advanced technology, matched our own objectives and solutions-based philosophy.”

 

Andrew Black , Technical Marketing Manager at Brand-Rex commented, “Participating in the EcoSystem program provides an opportunity to expand our knowledge of IP hardware equipment and associated technologies that benefit from our high performance cabling solutions.”

 

Brand-Rex and Allied Telesis will promote their new EcoSystem partnership through a series of events and campaigns.  To find out more or to contact us please visit www.brand-rex.com.

 

DiskShred warns of rising PCI-DSS data destruction issues for UK corporates

“Under the PCI DSS rules, if you do not comply with the required standard, you may lose you ability to accept credit and debit cards from your customers – which is arguably far worse than a hefty fine from the ICO” — Philip McMichael, Operations Director, DiskShred

 

Disk Shredded Data Fully Destroyed

Disk Shredded Data Fully Destroyed

Leading data storage destruction specialist DiskShred (www.diskshred.eu)  has warned UK companies that process credit card transactions – which accounts for almost all SMEs and larger businesses – of plans to dramatically ramp up the security requirements under Version 3 of the PCI DSS rules due later this year.

 

Developed by the card payments industry in close consultation with the Payment Card Industry (PCI) council, the PCI Data Security Standards (PCI DSS) consists of 12 significant requirements including multiple sub-requirements, which contain numerous directives.

 

These directives – which apply to most organisations that process payment card transactions – allow businesses to measure their own payment card security policies, procedures and guidelines.

 

Most experts agree that revision 3 of the PCI DSS rules will see the scope of the rule’s external audit requirements extended to cover many more companies, as well as impose harsher requirements on all companies who accept credit and debit cards from their customers.

 

According to Philip McMichael, Operations Director with DiskShred, this will impose a far more stringent set of security requirements when companies dispose of their data, especially where the IT equipment has reached an end-of-life situation.

 

“We’ve all heard the horror stories of customer data appearing on the hard drives of computers sold on auction Web sites – resulting in fines from the Information Commissioner’s Office (ICO) under the Data Protection Act. Under the PCI DSS rules, if you do not comply with the required standard, you may lose you ability to accept credit and debit cards from your customers – which is arguably far worse than a hefty fine from the ICO,” he said.

 

“Thankfully we can offer an on-site service that provides a hard drive and data storage device destruction facility that conforms to all necessary governance standards – shredding the data storage down to confetti-sized pieces – and providing a complete compliance audit trail, thanks to on-truck CCTV facilities and staff who are CRB checked on their backgrounds,” he added.

 

McMichael, whose firm has been in the IT asset disposal business since 2001, went on to say that DiskShred has the necessary EU accreditations to do what it does – and a few more besides – which is why almost three quarters of its business comes from repeat or client referrals.

 

And with other legislation – including the aforementioned Data Protection Act – and the Companies Act, imposing increasing levels of data security duty of care on company directors and their senior staff – there is also the spectre of the Government introducing custodial sentences for individuals who breach data protection laws to contend with.

 

And this, says DiskShred’s Operations Director, is where his firm’s fully auditable on-site data storage device destruction service can provide a hassle-free way of avoiding corporate angst over breaking the law or required governance standards. It’s also why on-site destruction is essential, “A company needs to be sure its hard drives definitely made it into the shredder without any ‘en-route diversions’ into the wrong hands”, McMichael said.

 

“Our observations suggest that no matter how effective the data security and destruction rules within an organisation, the human element will always mean that rules can be deviated from – and corners will be cut. People get tired, become bored and even turn to crime depending on the circumstances,” he said.

 

“This is why we believe that on-site media shredding – to verifiable minimum standards, backed up with criminal background checks on the staff completing the process and CCTV footage to act as the ultimate audit proof,” he added.

 

“Our approach is the only sure-fire way to prove to regulators, the Police and clients, that the data held on your storage devices is gone forever. So whether you have 50 or 5000 disks to destroy, we can move our trucks on to your site and shred your hardware in front of your eyes.”

Mayor of London congratulates Virtus Data Centres on commencement of works at LONDON2

Boris Johnson City HallLondon, 5 November 2013 – Virtus Data Centres Ltd, (Virtus), London’s flexible and efficient data centre specialists has announced its plan for expansion of its London data centre portfolio and the start of construction of its second site in West London, LONDON2.

Virtus’ new flagship data centre is designed to meet the growing demand for scalable, reliable, on-demand colocation services and will be the first in London to deploy a new ground breaking fresh-air, evaporative cooling technology that dramatically decreases energy consumption, bringing site power usage effectiveness (PUE) to below 1.2, delivering substantial savings to Virtus’ clients.

 

By using this evaporative cooling technology together with solar panels, ground water from its own well, chimney racks for heat extraction, highly efficient UPS systems, and other innovative technologies Virtus LONDON2 will be the most energy-efficient data centre in London. It will reduce its environmental impact even further by using 100% green power from renewable sources and heat pumps to recirculate heat generated by the IT equipment into communal areas.

 

Mayor of London Boris Johnson welcomed the new investment in Virtus LONDON2 and commented “I’m delighted that Virtus has chosen to invest in London again. London is leading the global digital technology revolution and is the world’s leading technology hub with great British technology, creativity and innovation.  Up and coming companies like Virtus are at the heart of that whole explosion of talent in London and I’m delighted to see them using so many state of the art ways of saving energy and improving efficiency.”

 

Steve Norris, Chairman of Virtus Data Centres, and himself a former Mayoral candidate added: “Virtus is one of London’s technology success stories, growing fast in the 3 years since we opened the door of our first site in Enfield.  That growth is  fuelled by the boom in technology, media and mobile activity in London. We wanted our LONDON2 facility to be right at the cutting edge of environmental efficiency and we’re proud of what we’ve started.  We’re also looking at other sites for LONDON3. Virtus’ on-going commitment to innovate in-line with the way businesses need data centre space ensures that our customers can rely on maximum flexibility, quality, service and value.”

Virtus Data Centres becomes the first provider of Colocation To The IBM Solutions Store

Virtus, London’s flexible and efficient data centre provider, announced today that it has joined the IBM Solutions Store, providing Colocation options to complete the stack of offerings within the IBM Solution Store – from the data centre to the application.

 

IBM’s Solutions Store is a collaborative marketplace for industry leading IBM-focused vendors and end-to-end solutions providers – including managed service providers (MSPs), independent software vendors (ISVs), cloud service providers (CSPs) end users (such as corporate IT departments) and now with the addition of Virtus: colocation data centres in London.

 

Announcing the new move, Virtus CEO Neil Cresswell said, “For most MSPs, ISPs and CSPs the solutions they build within this environment will need a ‘home’ for the servers and networking equipment.  That home can now be an IBM Solutions Store London data centre owned and operated by Virtus.

 

“Virtus already has a thriving community of MSPs, ISVs and CSPs growing in its highly flexible and efficient data centre space in London. So it makes perfect sense to become part of the IBM Solutions community and deliver the high quality colocation facilities these partners need in order to complete their IT projects,” added Cresswell.

 

For Solution Store end users, beginning-to-end IBM solutions are now available through IBM and its partners, and for IBM Solution Store partners, efficient, flexible, high-quality connectivity-rich and affordable colocation is available directly from Virtus.

 

As an IBM Solutions Store Partner, Virtus will offer cooperative and collaborative marketing and business development initiatives with other Solutions Store Partners who provide complementary services such as managed services, or application hosting. Virtus will also offer partners office space and demonstration facilities at its data centres for them and their clients.

 

Virtus’ track record of not only 100% uptime, but also of successful implementation of data centre environments, matches the quality and commitment of other partners in the IBM Solutions Store. Virtus has helped numerous MSPs, ISVs and Cloud providers to design solutions and then rapidly deploy them.

 

Flexibility and affordability are high on the list too – with products like the recently launched CoLo-on-Demand; Virtus’ colocation costs were recently reported to be half those of Docklands-based data centres. Building connectivity-rich data centres means that there are also many high quality competitive carriers available at Virtus facilities.

 

“With our flexible product offerings, unique outer London locations (as little as 0.17 milliseconds round trip latency to London’s financial centres), our eco-efficient designs and the lowest possible TCO in London,  Virtus is the ideal colocation partner for IBM based IT solutions,” said Cresswell

 

“Above all we help our partners to find new business opportunities and we pride ourselves in being the most flexible and ‘easy to do business with’ data centre company in London.”

Virtus Data Centres sponsors IP Expo – The ONE place for ALL the big questions

Virtus, the provider of London’s most flexible and efficient data centre solutions, announced today that it is sponsoring IP Expo at London’s Earls Court  on the 16th and 17th October.

 

Neil Cresswell, CEO of Virtus, commented: “I am delighted that Virtus is sponsoring the IP Expo; one of the major events bringing together all players of the modern interconnected digital market place. Virtus understands the needs of the Cloud world and is committed to developing flexible colocation products to help start-up and established Cloud and IT service providers flourish easily. We see an interconnected marketplace as being essential in reducing costs for end users and believe flexibility, efficiency and agility are key in this fast changing IT environment.”

 

To address the modern requirements of Cloud and IT service providers Virtus has developed CoLo-on-Demand and Connectivity-on-Demand products which are designed to give customers the flexibility to purchase colocation services and bandwidth on an on-demand basis, which matches their on-demand business requirements. For the first time, Cloud and IT service providers can flex up or down on space or power consumption by giving only a day’s notice. They pay for what they actually use so their costs are in line with their revenues.

For more information on the CoLo-on-Demand and Connectivity-on-Demand products or to talk about Virtus’ new exciting flagship data centre in Hayes come and see us on stand G31.

 

=ends=

About Virtus

Founded in 2008, Virtus is the provider of the most flexible, high-efficiency data centre solutions for cloud/managed service providers and corporate end users in London.

 

We exist to help our clients transform their businesses with flexible, modern and efficient data centre and connectivity solutions, which can be delivered in just a few weeks. Virtus’ unique ability to scale data centre services and connectivity bandwidth up or down on demand ensures clients benefit from the lowest TCOs available in London.

 

The high quality and resiliency of Virtus’ facilities, operations and connectivity services are second to none and ensure reliability, performance and security of your IT. Our environmentally efficient and connectivity-rich services are delivered from centres that we have built, on land that we own, located in prime but cost effective locations close to the centre of London.  Our solutions are available in innovative, flexible commercial packages. Our centres are becoming the heart of the power and connectivity driving the growing cloud and IT services community in London as well as financial, media and mobile businesses.
By owning and designing our data centres we maintain an emphasis on high power density and environmentally friendly cooling technology to deliver the lowest PUEs in outer London (less than 1.2) maximising efficiency and minimising cost and environmental impact for our clients.   This efficiency when combined with our unique locations and flexibility drives significant TCO savings through reductions in power costs, optimisation of powered space, flexible contract terms such as ‘pay as you use’ or ‘pay as you grow’ models and savings on connectivity due to geographical location to central London (less than  0.2 of a millisecond). Through these innovative offerings, Virtus are challenging the traditional London data centre landscape.

 

Our resilient and secure Tier 3 facilities have 100% uptime track records and SLAs, and are designed to be flexible for handling a broad range of requirements from a rack to a customised branded hall, high density, low density or a combination of both, for a day or a decade, for businesses of all sizes and in flexible and affordable packages.

 

Today we continue to innovate in-line with and beyond the way businesses of all types buy data centre and connectivity services, to ensure we exceed our clients’ expectations in quality, flexibility, service and value.

 

For more information please go to: www.virtusdatacentres.com or contact us on twitter: @VirtusDCs.

Steep Rise In Data Centre Space Enquiries says GVA Connect

Gateway Data Centre Exterior-W600Comment just released by GVA Connect (gva.co.uk/datacentres) – the company’s data centre property agency – notes that enquiry levels for data centre space demonstrated a steep month on month rise during quarter three of 2013 (03/13).

Said Charlie Carden, a director of GVA Connect, “This steep rise was not only in the volume of enquiries but also in the average size of space/power requirement compared to previous quarters. This is a good early indication of health returning to the data centre sector.

“These encouraging figures for the data centre economy follow GVA Connect’s recent announcement of the availability of a new data centre called Gateway in London’s West Thurrock (gatewaydatacentre.co.uk). With 86,000 square feet of data halls, up to 47MVA of diverse power and 2.0ms round trip latency to the City of London, Gateway is available as a Shell and Core, Powered Shell or Fully Fitted data centre.

Returning to his industry commentary Carden said, “The recovery is already evident from the serious increase in enquiries from US operators not only for space in the UK but across EMEA.

“Existing operators and potential new entrants are now investigating the UK market to satisfy requirements from their enterprise clients – many of whom are seeking to move to global outsourced IT solutions”.

A further rising trend, according to GVA Connect is the increase in interest for data centre space from corporate users – indicating a relaxation in corporate IT budgets. The same upward trend has also been noted from telecoms and media-related businesses.

“Being the leading agent for the marketing of UK data centre space”, concluded Carden, “We’re anticipating further rises to be driven by USA operators in Q2/14 and we’re well placed to assist clients in both lettings and acquisitions “.

 

 

ABB Joins Data Centre Alliance – To Contribute To ‘The Good Of The Industry’

Simon Campbell-Whyte, Executive Director at Data Centre Alliance

Simon Campbell-Whyte, Executive Director at Data Centre Alliance

ABB, a world leader in power and automation technologies has joined industry representative body the Data Centre Alliance (DCA) at its highest level of membership – as a Platinum Partner.

 

Explaining why the company has joined, ABB’s head of the data centre sector for ABB in Europe Ciaran Flanagan said, “We at ABB see the Data Centre Alliance as a trusted advisor to the datacentre industry in terms of standards, innovation and research for the future. It is also rapidly becoming ‘the voice’ of the industry. Membership represents a great opportunity for ABB to better understand end-user requirements and focus our research and development appropriately for our mutual benefit.

 

“We look forward to working with the peer vendors and end-users to discuss future technologies and trends – and how these might help the industry better contribute to the common good. Also to help develop the human capital required to address the challenge.

 

“The format and objective of the Data Centre Alliance, in our opinion, promotes the sharing and benchmarking of concepts and performance amongst the members”.

Flanagan continued by explaining that ABB had decided to join at the Platinum Partner level because: “We clearly see and understand the value of the Data Centre Alliance to the industry and we want to participate at a significant level”.

 

ABB’s major focus will be on contributing to the DCA, he said. “We intend to share ABB’s vision for the future of the sustainable data centre. We will support the DCA by sharing new understanding that results from our corporate R&D efforts and we will invite the DCA members to engage with us as we assess new opportunities for improving datacentre performance.

 

“Our global network of data centre professionals can be leveraged by the DCA to share experience, best practices and standards from our customers who are willing to engage,” said Flanagan.

 

Commenting on ABB’s membership, Simon Campbell-Whyte, executive director of the Data Centre Alliance said, “We are delighted to have ABB on-board and that their focus is on contributing for the greater good of the industry. That exactly mirrors the aims and objectives of the Data Centre Alliance.

 

He continues, “I know that by ‘giving’ in this way they (and many other members who give their time and efforts so selflessly) will reap significant rewards in the long-term both by recognition in the industry and by being able to profitably align their R&D programs to the true and energy needs of the global customer base.”

 

ABB’s success in world markets is attributed to its very strong focus on Research and Development with 17 corporate research centres and an unflinching determination to invest in R&D whatever the market conditions.

 

ABB is able to boast that many of the technologies underlying our modern society – from high voltage power transmission to revolutionary ship propeller systems – come from their R&D and commercialisation efforts.

 

The most recent such technology being a completely new DCIM (data centre infrastructure management) solution called Decathlon®. This has been deployed by Green Datacenter AG initially at its Zurich West data centre and shortly to be installed by them company-wide.

 

Concluding, ABB’s Ciaran Flanagan said, “I very much hope that all of the major players in the sector who’ve not yet joined DCA will take our example and join – to contribute to the greater good of the industry”.

 

To find out more about the Data Centre Alliance or join please visit www.datacentrealliance.org/join

New Report “Perspective” Finds Virtus London Data Centre Is ‘Great Quality At Half The Cost Of the Docklands’

Citing Virtus LON1 data centre as “North London’s Hidden Gem”, a recent site survey report by colocation and data centre consultants Colo-X has found that the facility represents ‘high quality at half the cost (per kW of IT load) of Docklands based facilities 11 miles to the south’.

 

In the blog post on the Colo-X website, authored by Colo-X founder Tim Anker, he states, “Virtus Enfield presents really well. The facility is clearly well specified and well maintained.  All areas throughout are spotless and, though spotlessness itself has little impact on the technical resilience, I think it shows the overall approach and professionalism of the facility operator”.

 

Anker goes on to state that “The quality of the investment shows.” and “The investment has been made to create a facility to meet the most demanding of users.”

 

Welcoming the opinion, Virtus CEO Neil Cresswell said, “It’s really pleasing to have this type of praise from someone like Tim and Colo-X.  Tim is probably the world’s pre-eminent expert on the London data centre market, it’s all he does and he’s been doing it a long time.  He’s very knowledgeable, very detailed and I’d imagine he’s been inside more London data centres than anyone alive, so to have this kind of praise from him is about as good as it gets.

 

“At Virtus we are focused on delivering the best quality, flexibility, service and value available in the London DC market.  It’s great that the spotlessness of our LON1 facility, the critical attention to detail of our team and the best of breed build, operational systems and procedures we use are recognised as being of the highest quality available.

 

“Quality is important, ultimately we exist to help our clients deliver new modern mobile, media, data and cloud technology based services and revenues to their customers, more cost effectively, more quickly, more securely and more reliably.  High build and operations quality are very important elements in delivering that promise to our customers and the reason we have had a 100 per cent uptime record since Virtus LON1 opened on 11 March 2011.

 

“I think many data centre users are not aware that Virtus LON1, a modern data centre of such high quality and flexibility is the only commercial data centre in North East London, ideally close to Docklands and The City (less than 11 miles away and 0.17 milliseconds round-trip latency). It’s also one of the best connected facilities in London, with access to over 200 Network Providers and as many global Tier 1 and 2 ISPs as many of the other well connected facilities in London.”

 

The new report’s technical findings were that Virtus LON1 facility at Enfield:

–       Now comprises nine distinct data halls ranging in size from just under 400kW up to 1MW.

–       Has an average power density of 1.5kW/sq.m and typical rack densities range from 3.5kW (16amps) up to 10kW in contained cold-aisle pods.  (Virtus states that racks of up to 35kW are also available for Very High Density computing requirements.)

The new Virtus CoLo-on-Demand product means that a start up cloud provider can take a cabinet with only 1kW commitment and simply pay for power usage (which includes cooling) on demand.

 

Of the CoLo-on-Demand service Anker said, “In my mind this flexibility is absolutely perfect for service providers who historically have been tied into fixed contracts – this means they end up paying for more capacity than they need.  The flexibility from the new Virtus product means, for the first time, service providers can easily flex up and down – just like the products and services they are now offering themselves.