New 12MVA Substation Arrives at London Perivale Data Centre

London Perivale Data Centre Substation

London Perivale Data Centre Substation

New 12MVA Substation Arrives at London Perivale Data Centre

Work is now well underway on the building of a new 12MVA substation at London’s Perivale Data Centre. The substation is fed from the national grid by two dual resilient 11kV feeds, either of which will be capable of supplying the full 12MVA load.

Perivale One is the first data centre to have gained planning permission – and now power – on the 20 acre site in West London, owned by Hermes Real Estate Investment Management Limited (HREIML). HREIML intend for the Perivale Park site to become a major data centre in this strategic, well powered and highly connected location.

Jane Rampin of Bracknell and Perivale Data Centres said: “Assembling the essential infrastructure elements for a data centre is costly and time consuming. Securing 12MVA of power and facilitating its delivery to site has been a critical step in bringing Perivale Data Centre to fruition. This success demonstrates HREIML’s commitment to the scheme and our ability to deliver.”

HREIML is working in partnership with GCE Data Centres to deliver phase one, a purpose built two storey data centre at Perivale Park. This phase, which already has full planning consent, is offered for lease as a 30,000 sq ft powered shell, translating to some 15,000 sq ft of net technical space. With the new substation build running to plan, it is expected that the site will be energised next month.

David Willcocks, Director, Jones Lang LaSalle commented, “Opting for a powered shell data centre solution can shorten a clients’ build time by two years. HREIML and GCE have already done all the time consuming and expensive works to identify a site with plenty of power and fibre connectivity, drawn up plans and obtained full planning consent. The picture is complete with 12MW of power, secured and delivered.”

A data centre needs connectivity as well as power and HREIML, in conjunction with GCE, has at least ten high profile carriers poised to bring fibre into the Perivale Data Centre. These include BT, Colt Telecom, CWW, EasyNet, Geo Networks, Global Crossing, Redstone, SSE (Neos), Verizon Business and Virgin Media.

Low latencies are important to a successful data centre and the sites strategic location, between the City and Slough and inside the M25 ensures that they remain low.

The partnership also brought forward another powered shell data centre scheme at Bracknell, in the heart of the Thames Valley region, one of the UK’s primary tech hubs. A 78,000 sq ft powered shell scheme, Bracknell Data Centre is now available with high levels of connectivity, planning consent and 10MWA of power and is also about to be energised.

Jones Lang LaSalle and GVA Connect are joint lettings agents on the scheme

Brand-Rex Appoints Andy Sharkey As Sales Director

BRX0617_Andy Sharkey_SalesDirector_Brand-RexLeading data networking solutions provider Brand-Rex has appointed Andy Sharkey as its new sales director, based at the company’s headquarters in Glenrothes, Scotland.

Andy is a highly qualified professional with over 22 years experience in the IT industry, most recently holding the position of regional business director at Panduit.

Commenting on his new position, Andy said “I am excited to join Brand-Rex and look forward to combining my industry knowledge and experience to lead the sales organisation as we move the  business forward.”

At Brand-Rex Andy will be responsible for all aspects of sales strategy development and deployment. His appointment will further strengthen the senior management team ensuring ongoing support for the company’s channel and system integrator partners.  Andy’s wide ranging experience across international markets will be instrumental in realising the company’s plans to extend its territorial footprint.

Commenting on the appointment, Martin Hanchard, CEO, Brand-Rex, said, “We are delighted to welcome Andy to the Brand-Rex management team and look forward to his strategic contribution to the Board. His extensive experience and sales leadership credentials will help ensure we achieve our long term growth aspirations.

Brand-Rex Partners with Allied Telesis

AndyBlack3-W600Leading data network solutions provider Brand-Rex today announced it has signed an EcoSystem Partnership with IP networking infrastructure provider Allied Telesis.

 

Allied Telesis is a leading global network infrastructure provider with more than 25 years design and manufacture experience, resulting in an extensive portfolio of solutions that offer end-to-end networking to enterprise and service providers.

 

The EcoSystem Partner Program is designed to bring together technology partners who provide complimentary products and services. The new partnership will allow Brand-Rex and Allied Telesis to offer a complete network solution to meet the demands of new and existing customers.

 

Announcing the new partnership, Piero Bottini, Program Manager at Allied Telesis commented, “The EcoSystem partner program brings together best in class suppliers to leverage expertise and create bespoke solutions for multiple markets.”

 

“Having worked with Brand-Rex on a number of projects we concluded that their commitment to quality and advanced technology, matched our own objectives and solutions-based philosophy.”

 

Andrew Black , Technical Marketing Manager at Brand-Rex commented, “Participating in the EcoSystem program provides an opportunity to expand our knowledge of IP hardware equipment and associated technologies that benefit from our high performance cabling solutions.”

 

Brand-Rex and Allied Telesis will promote their new EcoSystem partnership through a series of events and campaigns.  To find out more or to contact us please visit www.brand-rex.com.

 

DiskShred warns of rising PCI-DSS data destruction issues for UK corporates

“Under the PCI DSS rules, if you do not comply with the required standard, you may lose you ability to accept credit and debit cards from your customers – which is arguably far worse than a hefty fine from the ICO” — Philip McMichael, Operations Director, DiskShred

 

Disk Shredded Data Fully Destroyed

Disk Shredded Data Fully Destroyed

Leading data storage destruction specialist DiskShred (www.diskshred.eu)  has warned UK companies that process credit card transactions – which accounts for almost all SMEs and larger businesses – of plans to dramatically ramp up the security requirements under Version 3 of the PCI DSS rules due later this year.

 

Developed by the card payments industry in close consultation with the Payment Card Industry (PCI) council, the PCI Data Security Standards (PCI DSS) consists of 12 significant requirements including multiple sub-requirements, which contain numerous directives.

 

These directives – which apply to most organisations that process payment card transactions – allow businesses to measure their own payment card security policies, procedures and guidelines.

 

Most experts agree that revision 3 of the PCI DSS rules will see the scope of the rule’s external audit requirements extended to cover many more companies, as well as impose harsher requirements on all companies who accept credit and debit cards from their customers.

 

According to Philip McMichael, Operations Director with DiskShred, this will impose a far more stringent set of security requirements when companies dispose of their data, especially where the IT equipment has reached an end-of-life situation.

 

“We’ve all heard the horror stories of customer data appearing on the hard drives of computers sold on auction Web sites – resulting in fines from the Information Commissioner’s Office (ICO) under the Data Protection Act. Under the PCI DSS rules, if you do not comply with the required standard, you may lose you ability to accept credit and debit cards from your customers – which is arguably far worse than a hefty fine from the ICO,” he said.

 

“Thankfully we can offer an on-site service that provides a hard drive and data storage device destruction facility that conforms to all necessary governance standards – shredding the data storage down to confetti-sized pieces – and providing a complete compliance audit trail, thanks to on-truck CCTV facilities and staff who are CRB checked on their backgrounds,” he added.

 

McMichael, whose firm has been in the IT asset disposal business since 2001, went on to say that DiskShred has the necessary EU accreditations to do what it does – and a few more besides – which is why almost three quarters of its business comes from repeat or client referrals.

 

And with other legislation – including the aforementioned Data Protection Act – and the Companies Act, imposing increasing levels of data security duty of care on company directors and their senior staff – there is also the spectre of the Government introducing custodial sentences for individuals who breach data protection laws to contend with.

 

And this, says DiskShred’s Operations Director, is where his firm’s fully auditable on-site data storage device destruction service can provide a hassle-free way of avoiding corporate angst over breaking the law or required governance standards. It’s also why on-site destruction is essential, “A company needs to be sure its hard drives definitely made it into the shredder without any ‘en-route diversions’ into the wrong hands”, McMichael said.

 

“Our observations suggest that no matter how effective the data security and destruction rules within an organisation, the human element will always mean that rules can be deviated from – and corners will be cut. People get tired, become bored and even turn to crime depending on the circumstances,” he said.

 

“This is why we believe that on-site media shredding – to verifiable minimum standards, backed up with criminal background checks on the staff completing the process and CCTV footage to act as the ultimate audit proof,” he added.

 

“Our approach is the only sure-fire way to prove to regulators, the Police and clients, that the data held on your storage devices is gone forever. So whether you have 50 or 5000 disks to destroy, we can move our trucks on to your site and shred your hardware in front of your eyes.”

Mayor of London congratulates Virtus Data Centres on commencement of works at LONDON2

Boris Johnson City HallLondon, 5 November 2013 – Virtus Data Centres Ltd, (Virtus), London’s flexible and efficient data centre specialists has announced its plan for expansion of its London data centre portfolio and the start of construction of its second site in West London, LONDON2.

Virtus’ new flagship data centre is designed to meet the growing demand for scalable, reliable, on-demand colocation services and will be the first in London to deploy a new ground breaking fresh-air, evaporative cooling technology that dramatically decreases energy consumption, bringing site power usage effectiveness (PUE) to below 1.2, delivering substantial savings to Virtus’ clients.

 

By using this evaporative cooling technology together with solar panels, ground water from its own well, chimney racks for heat extraction, highly efficient UPS systems, and other innovative technologies Virtus LONDON2 will be the most energy-efficient data centre in London. It will reduce its environmental impact even further by using 100% green power from renewable sources and heat pumps to recirculate heat generated by the IT equipment into communal areas.

 

Mayor of London Boris Johnson welcomed the new investment in Virtus LONDON2 and commented “I’m delighted that Virtus has chosen to invest in London again. London is leading the global digital technology revolution and is the world’s leading technology hub with great British technology, creativity and innovation.  Up and coming companies like Virtus are at the heart of that whole explosion of talent in London and I’m delighted to see them using so many state of the art ways of saving energy and improving efficiency.”

 

Steve Norris, Chairman of Virtus Data Centres, and himself a former Mayoral candidate added: “Virtus is one of London’s technology success stories, growing fast in the 3 years since we opened the door of our first site in Enfield.  That growth is  fuelled by the boom in technology, media and mobile activity in London. We wanted our LONDON2 facility to be right at the cutting edge of environmental efficiency and we’re proud of what we’ve started.  We’re also looking at other sites for LONDON3. Virtus’ on-going commitment to innovate in-line with the way businesses need data centre space ensures that our customers can rely on maximum flexibility, quality, service and value.”

Virtus Data Centres becomes the first provider of Colocation To The IBM Solutions Store

Virtus, London’s flexible and efficient data centre provider, announced today that it has joined the IBM Solutions Store, providing Colocation options to complete the stack of offerings within the IBM Solution Store – from the data centre to the application.

 

IBM’s Solutions Store is a collaborative marketplace for industry leading IBM-focused vendors and end-to-end solutions providers – including managed service providers (MSPs), independent software vendors (ISVs), cloud service providers (CSPs) end users (such as corporate IT departments) and now with the addition of Virtus: colocation data centres in London.

 

Announcing the new move, Virtus CEO Neil Cresswell said, “For most MSPs, ISPs and CSPs the solutions they build within this environment will need a ‘home’ for the servers and networking equipment.  That home can now be an IBM Solutions Store London data centre owned and operated by Virtus.

 

“Virtus already has a thriving community of MSPs, ISVs and CSPs growing in its highly flexible and efficient data centre space in London. So it makes perfect sense to become part of the IBM Solutions community and deliver the high quality colocation facilities these partners need in order to complete their IT projects,” added Cresswell.

 

For Solution Store end users, beginning-to-end IBM solutions are now available through IBM and its partners, and for IBM Solution Store partners, efficient, flexible, high-quality connectivity-rich and affordable colocation is available directly from Virtus.

 

As an IBM Solutions Store Partner, Virtus will offer cooperative and collaborative marketing and business development initiatives with other Solutions Store Partners who provide complementary services such as managed services, or application hosting. Virtus will also offer partners office space and demonstration facilities at its data centres for them and their clients.

 

Virtus’ track record of not only 100% uptime, but also of successful implementation of data centre environments, matches the quality and commitment of other partners in the IBM Solutions Store. Virtus has helped numerous MSPs, ISVs and Cloud providers to design solutions and then rapidly deploy them.

 

Flexibility and affordability are high on the list too – with products like the recently launched CoLo-on-Demand; Virtus’ colocation costs were recently reported to be half those of Docklands-based data centres. Building connectivity-rich data centres means that there are also many high quality competitive carriers available at Virtus facilities.

 

“With our flexible product offerings, unique outer London locations (as little as 0.17 milliseconds round trip latency to London’s financial centres), our eco-efficient designs and the lowest possible TCO in London,  Virtus is the ideal colocation partner for IBM based IT solutions,” said Cresswell

 

“Above all we help our partners to find new business opportunities and we pride ourselves in being the most flexible and ‘easy to do business with’ data centre company in London.”

Virtus Data Centres sponsors IP Expo – The ONE place for ALL the big questions

Virtus, the provider of London’s most flexible and efficient data centre solutions, announced today that it is sponsoring IP Expo at London’s Earls Court  on the 16th and 17th October.

 

Neil Cresswell, CEO of Virtus, commented: “I am delighted that Virtus is sponsoring the IP Expo; one of the major events bringing together all players of the modern interconnected digital market place. Virtus understands the needs of the Cloud world and is committed to developing flexible colocation products to help start-up and established Cloud and IT service providers flourish easily. We see an interconnected marketplace as being essential in reducing costs for end users and believe flexibility, efficiency and agility are key in this fast changing IT environment.”

 

To address the modern requirements of Cloud and IT service providers Virtus has developed CoLo-on-Demand and Connectivity-on-Demand products which are designed to give customers the flexibility to purchase colocation services and bandwidth on an on-demand basis, which matches their on-demand business requirements. For the first time, Cloud and IT service providers can flex up or down on space or power consumption by giving only a day’s notice. They pay for what they actually use so their costs are in line with their revenues.

For more information on the CoLo-on-Demand and Connectivity-on-Demand products or to talk about Virtus’ new exciting flagship data centre in Hayes come and see us on stand G31.

 

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About Virtus

Founded in 2008, Virtus is the provider of the most flexible, high-efficiency data centre solutions for cloud/managed service providers and corporate end users in London.

 

We exist to help our clients transform their businesses with flexible, modern and efficient data centre and connectivity solutions, which can be delivered in just a few weeks. Virtus’ unique ability to scale data centre services and connectivity bandwidth up or down on demand ensures clients benefit from the lowest TCOs available in London.

 

The high quality and resiliency of Virtus’ facilities, operations and connectivity services are second to none and ensure reliability, performance and security of your IT. Our environmentally efficient and connectivity-rich services are delivered from centres that we have built, on land that we own, located in prime but cost effective locations close to the centre of London.  Our solutions are available in innovative, flexible commercial packages. Our centres are becoming the heart of the power and connectivity driving the growing cloud and IT services community in London as well as financial, media and mobile businesses.
By owning and designing our data centres we maintain an emphasis on high power density and environmentally friendly cooling technology to deliver the lowest PUEs in outer London (less than 1.2) maximising efficiency and minimising cost and environmental impact for our clients.   This efficiency when combined with our unique locations and flexibility drives significant TCO savings through reductions in power costs, optimisation of powered space, flexible contract terms such as ‘pay as you use’ or ‘pay as you grow’ models and savings on connectivity due to geographical location to central London (less than  0.2 of a millisecond). Through these innovative offerings, Virtus are challenging the traditional London data centre landscape.

 

Our resilient and secure Tier 3 facilities have 100% uptime track records and SLAs, and are designed to be flexible for handling a broad range of requirements from a rack to a customised branded hall, high density, low density or a combination of both, for a day or a decade, for businesses of all sizes and in flexible and affordable packages.

 

Today we continue to innovate in-line with and beyond the way businesses of all types buy data centre and connectivity services, to ensure we exceed our clients’ expectations in quality, flexibility, service and value.

 

For more information please go to: www.virtusdatacentres.com or contact us on twitter: @VirtusDCs.

Steep Rise In Data Centre Space Enquiries says GVA Connect

Gateway Data Centre Exterior-W600Comment just released by GVA Connect (gva.co.uk/datacentres) – the company’s data centre property agency – notes that enquiry levels for data centre space demonstrated a steep month on month rise during quarter three of 2013 (03/13).

Said Charlie Carden, a director of GVA Connect, “This steep rise was not only in the volume of enquiries but also in the average size of space/power requirement compared to previous quarters. This is a good early indication of health returning to the data centre sector.

“These encouraging figures for the data centre economy follow GVA Connect’s recent announcement of the availability of a new data centre called Gateway in London’s West Thurrock (gatewaydatacentre.co.uk). With 86,000 square feet of data halls, up to 47MVA of diverse power and 2.0ms round trip latency to the City of London, Gateway is available as a Shell and Core, Powered Shell or Fully Fitted data centre.

Returning to his industry commentary Carden said, “The recovery is already evident from the serious increase in enquiries from US operators not only for space in the UK but across EMEA.

“Existing operators and potential new entrants are now investigating the UK market to satisfy requirements from their enterprise clients – many of whom are seeking to move to global outsourced IT solutions”.

A further rising trend, according to GVA Connect is the increase in interest for data centre space from corporate users – indicating a relaxation in corporate IT budgets. The same upward trend has also been noted from telecoms and media-related businesses.

“Being the leading agent for the marketing of UK data centre space”, concluded Carden, “We’re anticipating further rises to be driven by USA operators in Q2/14 and we’re well placed to assist clients in both lettings and acquisitions “.

 

 

ABB Joins Data Centre Alliance – To Contribute To ‘The Good Of The Industry’

Simon Campbell-Whyte, Executive Director at Data Centre Alliance

Simon Campbell-Whyte, Executive Director at Data Centre Alliance

ABB, a world leader in power and automation technologies has joined industry representative body the Data Centre Alliance (DCA) at its highest level of membership – as a Platinum Partner.

 

Explaining why the company has joined, ABB’s head of the data centre sector for ABB in Europe Ciaran Flanagan said, “We at ABB see the Data Centre Alliance as a trusted advisor to the datacentre industry in terms of standards, innovation and research for the future. It is also rapidly becoming ‘the voice’ of the industry. Membership represents a great opportunity for ABB to better understand end-user requirements and focus our research and development appropriately for our mutual benefit.

 

“We look forward to working with the peer vendors and end-users to discuss future technologies and trends – and how these might help the industry better contribute to the common good. Also to help develop the human capital required to address the challenge.

 

“The format and objective of the Data Centre Alliance, in our opinion, promotes the sharing and benchmarking of concepts and performance amongst the members”.

Flanagan continued by explaining that ABB had decided to join at the Platinum Partner level because: “We clearly see and understand the value of the Data Centre Alliance to the industry and we want to participate at a significant level”.

 

ABB’s major focus will be on contributing to the DCA, he said. “We intend to share ABB’s vision for the future of the sustainable data centre. We will support the DCA by sharing new understanding that results from our corporate R&D efforts and we will invite the DCA members to engage with us as we assess new opportunities for improving datacentre performance.

 

“Our global network of data centre professionals can be leveraged by the DCA to share experience, best practices and standards from our customers who are willing to engage,” said Flanagan.

 

Commenting on ABB’s membership, Simon Campbell-Whyte, executive director of the Data Centre Alliance said, “We are delighted to have ABB on-board and that their focus is on contributing for the greater good of the industry. That exactly mirrors the aims and objectives of the Data Centre Alliance.

 

He continues, “I know that by ‘giving’ in this way they (and many other members who give their time and efforts so selflessly) will reap significant rewards in the long-term both by recognition in the industry and by being able to profitably align their R&D programs to the true and energy needs of the global customer base.”

 

ABB’s success in world markets is attributed to its very strong focus on Research and Development with 17 corporate research centres and an unflinching determination to invest in R&D whatever the market conditions.

 

ABB is able to boast that many of the technologies underlying our modern society – from high voltage power transmission to revolutionary ship propeller systems – come from their R&D and commercialisation efforts.

 

The most recent such technology being a completely new DCIM (data centre infrastructure management) solution called Decathlon®. This has been deployed by Green Datacenter AG initially at its Zurich West data centre and shortly to be installed by them company-wide.

 

Concluding, ABB’s Ciaran Flanagan said, “I very much hope that all of the major players in the sector who’ve not yet joined DCA will take our example and join – to contribute to the greater good of the industry”.

 

To find out more about the Data Centre Alliance or join please visit www.datacentrealliance.org/join

Virtus Data Centres starts construction of its new flagship facility in London

VTS0028 Virtus LONDON2 Data Centere-Corner ViewVirtus, the provider of London’s most flexible and efficient data centre solutions has announced that construction work has commenced on LONDON2; its new flagship data centre in West London, designed to meet the growing demand for scalable, reliable, on-demand colocation services. The data centre will deploy a new ground breaking cooling technology which will dramatically decrease energy consumption, bringing site power usage effectiveness (PUE) to below 1.2 and delivering substantial TCO reductions to Virtus’ clients.

Located in Hayes, just 17 minutes by train from Paddington and less than a mile from Junction 3 of the M4, the site will deliver 11.4MW of IT power, and 65,000 square feet of net customer data centre space. In addition, the site has extensive premium client office space, board rooms and meeting facilities particularly aimed at the growing community of Virtus’ clients such as IT Managed Service Providers (MSPs), systems integrators, digital media, financial institutions and enterprises. With 20MVA of power infrastructure already delivered to the site, construction is scheduled to be ready for client occupation in the summer of 2014.

By using the most advanced, fresh-air, evaporative cooling technology, solar panels, ground water from its own well, chimney racks for heat extraction, highly efficient UPS systems, and other innovative technologies, Virtus LONDON2 will be the most energy efficient data centre in London. The LONDON2 data centre further reduces environmental impact by using 100% green power, from renewable sources and heat pumps to recirculate heat generated by the IT equipment into communal areas.

Neil Cresswell, Virtus’ CEO, commented: “I am delighted that after a thorough design and planning process we have started construction of one of the most advanced data centres in the UK. Virtus already leads the way in bringing to market the most flexible data centre solutions available, thanks to the quality of our sites and services. With the range of energy-saving technologies we are putting in place we will now lead in being able to deliver the most cost-efficient and environmentally friendly data centre solutions, offering significant TCO reductions to our clients in power, cooling, connectivity and services charges.”

The facility, designed to deliver high quality customer solutions, will have six data halls, all capable of being subdivided allowing clients to have anything from a cabinet in a shared space to their own suite or data hall with dedicated power and cooling.

“Another advantage of our new data centre is its flexibility and the cost efficiencies gained by deploying ultra-high power density cabinets of up to 40kW, which can be clustered or installed next to standard power density cabinets without clients having to invest in costly in-row cooling. Clients requiring such ultra-high power density installations will achieve significant savings at LONDON2,” said Cresswell.

The site will naturally be highly secure, away from main roads and behind 5 meter security fences, with 24/7 on site security, technical support and monitoring centres to maintain Virtus’ 100% uptime record. It will also incorporate new innovative on-line real-time monitoring dashboards and self-service tools, for clients to use either remotely, or in one of the customer-friendly dedicated rooms or café areas that are being designed into the facility.

The LONDON2 data centre is located in a fibre rich area and when opened, will immediately offer a wide choice of carriers (more than 10, of which 4 are Tier 1) offering diverse connectivity services enabling low-cost, low-latency, high-speed and high-quality access to different networks, internet exchanges, and customer locations globally. In addition, the high-speed low-latency connections between Virtus’ LONDON1 data centre in Enfield and its LONDON2 data centre in Hayes, will allow them to operate as one common market place, making it easy and cost efficient for end user customers, MSPs and network services providers to serve each other’s needs while expanding their own businesses.

About Virtus

Founded in 2008, Virtus is the provider of the most flexible, high-efficiency data centre solutions for cloud/managed service providers and corporate end users in London.

We exist to help our clients transform their businesses with flexible, modern and efficient data centre and connectivity solutions, which can be delivered in just a few weeks. Virtus’ unique ability to scale data centre services and connectivity bandwidth up or down on demand ensures clients benefit from the lowest TCOs available in London.

The high quality and resiliency of Virtus’ facilities, operations and connectivity services are second to none and ensure reliability, performance and security of your IT. Our environmentally efficient and connectivity-rich services are delivered from centres that we have built, on land that we own, located in prime but cost effective locations close to the centre of London. Our solutions are available in innovative, flexible commercial packages. Our centres are becoming the heart of the power and connectivity driving the growing cloud and IT services community in London as well as financial, media and mobile businesses.

By owning and designing our data centres we maintain an emphasis on high power density and environmentally friendly cooling technology to deliver the lowest PUEs in outer London (less than 1.2) maximising efficiency and minimising cost and environmental impact for our clients. This efficiency when combined with our unique locations and flexibility drives significant TCO savings through reductions in power costs, optimisation of powered space, flexible contract terms such as ‘pay as you use’ or ‘pay as you grow’ models and savings on connectivity due to geographical location to central London (less than 0.2 of a millisecond). Through these innovative offerings, Virtus are challenging the traditional London data centre landscape.

Our resilient and secure Tier 3 facilities have 100% uptime track records and SLAs, and are designed to be flexible for handling a broad range of requirements from a rack to a customised branded hall, high density, low density or a combination of both, for a day or a decade, for businesses of all sizes and in flexible and affordable packages.

Today we continue to innovate in-line with and beyond the way businesses of all types buy data centre and connectivity services, to ensure we exceed our clients’ expectations in quality, flexibility, service and value.

For more information please go to: www.virtusdatacentres.com or contact us on twitter: @VirtusDCs.

 

 

New Report “Perspective” Finds Virtus London Data Centre Is ‘Great Quality At Half The Cost Of the Docklands’

Citing Virtus LON1 data centre as “North London’s Hidden Gem”, a recent site survey report by colocation and data centre consultants Colo-X has found that the facility represents ‘high quality at half the cost (per kW of IT load) of Docklands based facilities 11 miles to the south’.

 

In the blog post on the Colo-X website, authored by Colo-X founder Tim Anker, he states, “Virtus Enfield presents really well. The facility is clearly well specified and well maintained.  All areas throughout are spotless and, though spotlessness itself has little impact on the technical resilience, I think it shows the overall approach and professionalism of the facility operator”.

 

Anker goes on to state that “The quality of the investment shows.” and “The investment has been made to create a facility to meet the most demanding of users.”

 

Welcoming the opinion, Virtus CEO Neil Cresswell said, “It’s really pleasing to have this type of praise from someone like Tim and Colo-X.  Tim is probably the world’s pre-eminent expert on the London data centre market, it’s all he does and he’s been doing it a long time.  He’s very knowledgeable, very detailed and I’d imagine he’s been inside more London data centres than anyone alive, so to have this kind of praise from him is about as good as it gets.

 

“At Virtus we are focused on delivering the best quality, flexibility, service and value available in the London DC market.  It’s great that the spotlessness of our LON1 facility, the critical attention to detail of our team and the best of breed build, operational systems and procedures we use are recognised as being of the highest quality available.

 

“Quality is important, ultimately we exist to help our clients deliver new modern mobile, media, data and cloud technology based services and revenues to their customers, more cost effectively, more quickly, more securely and more reliably.  High build and operations quality are very important elements in delivering that promise to our customers and the reason we have had a 100 per cent uptime record since Virtus LON1 opened on 11 March 2011.

 

“I think many data centre users are not aware that Virtus LON1, a modern data centre of such high quality and flexibility is the only commercial data centre in North East London, ideally close to Docklands and The City (less than 11 miles away and 0.17 milliseconds round-trip latency). It’s also one of the best connected facilities in London, with access to over 200 Network Providers and as many global Tier 1 and 2 ISPs as many of the other well connected facilities in London.”

 

The new report’s technical findings were that Virtus LON1 facility at Enfield:

–       Now comprises nine distinct data halls ranging in size from just under 400kW up to 1MW.

–       Has an average power density of 1.5kW/sq.m and typical rack densities range from 3.5kW (16amps) up to 10kW in contained cold-aisle pods.  (Virtus states that racks of up to 35kW are also available for Very High Density computing requirements.)

The new Virtus CoLo-on-Demand product means that a start up cloud provider can take a cabinet with only 1kW commitment and simply pay for power usage (which includes cooling) on demand.

 

Of the CoLo-on-Demand service Anker said, “In my mind this flexibility is absolutely perfect for service providers who historically have been tied into fixed contracts – this means they end up paying for more capacity than they need.  The flexibility from the new Virtus product means, for the first time, service providers can easily flex up and down – just like the products and services they are now offering themselves.

New Gambling Tax Legislation Signals Return To The UK For ‘Offshore’ Data Centres

VTS0088 Steven Norris - Headshot - Chairman - Virtus Data CentresThe UK Government is introducing a new law which will remove the tax advantage from betting, gaming and online bingo companies operating their data centres offshore in so-called ‘tax havens’.

“The effects will be more far reaching than these companies realise,” said Stephen Norris, former MP and chairman of Virtus Data Centres, ” From 1st December 2014 not only will UK betting and gaming operators lose their £300 million/year tax advantage, they will soon realise that they are paying way over the odds for electricity, Internet bandwidth, other services and staff airfares for the running of their data centres.”

 

Norris, who is also president of the Data Centre Alliance, continued to explain that with these extra costs – and the inconvenience of having their data centres in far away in places like Gibraltar, Isle-of-Man and the British Virgin Isles – gaming companies will quickly feel the pinch. “These excessive costs will seriously bite into their bottom-line once the tax advantage disappears.

”We forecast that they will soon wish they were enjoying the much cheaper energy and bandwidth costs (plus the convenience of being close to home) of having their data centre located in a state-of-the-art facility like Virtus’ London data centres,” he said.

 

The change to tax law is being introduced because the UK government has identified that it is losing some £300 million in tax revenues from UK gaming companies, many of which have relocated their data centres to a low tax economy.

 

Under the current law the sales transaction is deemed to take place in the data centre, hence the current tax advantage from having the data centre located in a low tax economy.

 

The new law will redefine the ‘legal place’ at which the transaction is deemed to take place. It will now be the address of the UK gamer or gambler’s ISP (Internet service provider), which means that it will be subject to UK taxation no matter where in the world the data centre is located.

 

Neil Creswell, CEO of Virtus commented, “All gaming company CEOs and CFOs will already be aware of the tax situation, but few yet realise the double-hit from also needing to rapidly cut their excessive datacentre costs. Bringing gaming data centre operations back to London is the simple, quick option.”

 

Virtus London Data Centres make an ideal location for gaming and gambling companies to onshore their data centre operations. The Virtus LON1 facility, for example, is a very high spec Tier 3 data centre with low PUE and a 100 per cent uptime record. It is only a few minutes off the M25 at Junction 25, making it highly accessible for IT staff.

 

LON1 offers cheap and fully ‘green’ electricity (thereby avoiding CCL – the climate change levy tax). Also, being carrier-neutral, it has a large number of highly competitive carriers present including Level(3), Virgin, Geo, Pacnet and C4L. Virtus LON1 also has fast-fibre connectivity to all corners of the UK via Openreach.

 

Creswell concluded: “Gaming company CEOs and CFOs have a lot to think about in the coming year. We at Virtus are expert at migrating data centre operations into our data centres without interruption to clients 24×7×365 online businesses and so are ideally poised to help.

”We’ve migrated dozens of customers and host a number of gaming companies in what are, we believe, are the most modern flexible data centres in London.”

 

For more details please visit www.virtusdatacentres.com

New London Data Centre Gets Go-Ahead

The new Gateway Data Centre (www.gatewaydatacentre.co.uk) has been announced in London’s West Thurrock, close to the M25 motorway and the A13 road – giving easy access to London Docklands – the heart of the UK’s financial services district and with a very low latency connectivity into The City of London – the country’s financial heart.

 DCME0026GatewayDataCentre

Announced today by Charles Carden, a director of GVA Connect (the data centre specialist division of property agents GVA) he said, “the 2.3 hectare site has been designed to have 8,000 square metres (86,000 sq ft) of data halls split over two floors and a gross internal floor area of 19,500 square metres (210,000 sq ft). Up to 47MVA of diverse power is available meaning the Gateway Data Centre is ideally suited to both normal density and High Density uses.”

 

Ideally suited for users in The City of London where access via diverse fibre routes has a very respectable round trip latency – estimated by fibre providers at between 0.19ms and 0.20ms.

 

The new data centre has full planning permission and being adjacent to an existing global services integration data centre there are a number of fibre providers with diverse routes adjacent to the new Gateway site.

 

Located within an existing industrial and trading estate, and an existing building, the new data centre can be rapidly delivered as either ‘Shell and Core’, as a ‘Fully Powered Shell’ or ‘Fully Fitted’ to customer requirements. It is available on either a freehold or leasehold basis.

 

Full plans have been created for the conversion of the existing building including the building of a new mezzanine, new roof design, changes to elevations to the design shown in the featured graphic plus extensive external plant areas and a 3 metre security fence, vehicular access and vehicle lock, and all necessary planning consents were granted against these plans was granted on 3rd April 2013.

 

Plans are available for inspection by contacting Charles Carden at GVA Connect’s London Stratton Street offices. Or  visit www.gatewaydatacentre.co.uk

Virtus Data Centres sponsors EuroCloud

Virtus Data Centres (‘Virtus’), London’s most modern and flexible data centre specialist announces today that it will be the sole sponsor for EuroCloud’s monthly meet up.

Discussing the future of the Cloud, September’s event will bring together five thought leaders, including IBM’s UK & Ireland Cloud Lead, Doug Clark, to give presentations. This will be followed by a moderated panel session, at which the audience can test the robustness of the leaders’ vision, and then wrapped up with a networking after-party. The event will be attended by 40 to 50 Cloud CEO’s and CTO’s from across the Cloud industry.

Join the speakers, EuroCloud members and Virtus at 15:30 on Thursday 19th September at the Furniture Makers Hall. If you would like to come along, follow the link below. Attendance is open to all and free for EuroCloud members.

http://www.eurocloud.org.uk/_m1723/events

– ENDS-

About Virtus

Virtus is London’s most modern and flexible data centre specialist. Its high quality, environmentally efficient and carrier rich data centres are the power and connectivity behind London’s financial, media, cloud and digital economy businesses.

Since 2008 it has built and operated highly connected data centres located in prime but cost effective locations close to the centre of London. Its sites provide multi-use, highly resilient and secure Tier 3 facilities, ideally flexible for handling a broad range of requirements for businesses of all sizes.

By owning and designing its own data centres it has maintained an emphasis on high power density and environmentally friendly cooling technology.  This maximises efficiency, minimises environmental impact and reduces operating costs for its clients.

Today it continues to innovate in the way businesses of all types buy data centre services to ensure it exceed its clients’ expectations in quality, flexibility, service and value.

For more information please go to: www.virtusdatacentres.com or contact us on twitter: @VirtusDCs.

200 More Network Providers at Virtus London Data Centres

Virtus LON1 Data Centre

Virtus LON1 Data Centre

Virtus Data Centres (‘Virtus’), London’s most modern and flexible data centre specialist has just added over 200 more network providers to its portfolio available to its colocation customers and partners – over 50 of whom are cloud and other managed ICT service providers.
Announcing the very large increase in network providers, Virtus CEO Neil Cresswell explained, “We’ve been able to expand access to so many new network providers at a stroke thanks to our new deal with Openreach who have extended their massive fibre network into our LON1 facility in Enfield.”
The open, wholesale nature of Openreach’s network means that all UK communications providers can access its fibre network on equivalent terms. This allows Virtus to offer their customers high speed Ethernet and other connectivity services from a wide choice of communications providers.
Commented Tim Barclay, MD, Sales, Marketing & Customer Engagement, Openreach: “Today’s deal with Virtus is part of a major push into the UK data centre market by Openreach. Our extensive and rapidly expanding fibre network means we are well placed to increase our foothold in this market so we expect to sign more deals over the coming months. We are the ideal partner for data centres looking to adopt a carrier neutral approach given our open, wholesale access model. We’re also speeding up the provisioning of our Ethernet services by building fibre links direct to major UK data centres well ahead of any customer orders.”
The dedicated fibre link from Openreach will provide a range of high bandwidth options, from 10Mb/s up to multiple 10Gb/s services. This will allow Virtus’ customers to access their mission critical information stored at the data centre via fast, secure and resilient backhaul links.

 

Virtus recently introduced CoLo-on-Demand, a new product set designed to enable cloud providers and other customers with short-term dynamic capacity needs, to satisfy their data centre requirements.
Said Cresswell, “Virtus already has a number of Tier I and Tier 2 carriers on-net including Level (3), Virgin Media, Geo Networks, Exponential-e, C4L and BT.  The Openreach diverse resilient fibre network adds far more carrier choice which will be particularly beneficial for our CoLo-on-Demand customers.”

 

=ends=

About Virtus

Virtus is London’s most modern and flexible data centre specialist. Its high quality, environmentally efficient and carrier rich data centres are the power and connectivity behind London’s financial, media, cloud and digital economy businesses.

 

Since 2008 it has built and operated highly connected data centres located in prime but cost effective locations close to the centre of London. Its sites provide multi-use, highly resilient and secure Tier 3 facilities, ideally flexible for handling a broad range of requirements for businesses of all sizes.

 

By owning and designing its own data centres it has maintained an emphasis on high power density and environmentally friendly cooling technology.  This maximises efficiency, minimises environmental impact and reduces operating costs for its clients.

Today it continues to innovate in the way businesses of all types buy data centre services to ensure it exceed its clients’ expectations in quality, flexibility, service and value.

For more information please go to: www.virtusdatacentres.com or contact us on twitter: @VirtusDCs.

 

About Openreach

Openreach is responsible for the first mile of the UK access network – the copper wires and fibre connecting homes and businesses to their local telephone exchanges. Openreach leads the deployment of BT Group’s £2.5bn commercial roll-out of fibre, delivering fibre broadband services to communities across the UK as well as installing and maintaining the communications infrastructure that links homes, businesses, public and voluntary sector organisations to their Communications Providers’ networks.

 

About BT

BT is one of the world’s leading providers of communications services and solutions, serving customers in more than 170 countries.  Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to its customers for use at home, at work and on the move; broadband and internet products and services and converged fixed/mobile products and services.  BT consists principally of four lines of business: BT Global Services, BT Retail, BT Wholesale and Openreach.

 

In the year ended 31 March 2013, BT Group’s revenue was £18,103m with profit before taxation of £2,315m.

 

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group.  BT Group plc is listed on stock exchanges in London and New York.

 

For more information, visit www.btplc.com

New Data Centre Industry Networking Series Launched

 Data centre industry portal DATACENTRE.ME launches a new series of industry networking events.

These new network events are being “themed” so that the attendees and sponsors can be sure they will be meeting customers and suppliers of exactly the same interests as themselves.

 

Said Caroline Hitchins, owner and founder of DATACENTRE.ME, “there are already a number of good networking events in London for the datacentre sector however, many companies have been asking me – because of my vast array of contacts and relationships in the industry – to launch a series of themed events which will give smaller companies the opportunity to co-sponsor events that they might not normally be able to stage on their own.”

 

The first DATACENTRE.ME networking event – which is themed Data Centre Construction and Infrastructure – takes place in London this week and has already been massively oversubscribed.

 

Said Rob Giles, construction director of Norland Managed Services, one of the sponsors of this first event, “We are really excited by the opportunities from this initiative by Caroline and DATACENTRE.ME. Caroline’s own networking abilities are well-recognised in the data centre industry and her ability to put the right people in touch with each other to do business is second to none.

 

The first event is co-sponsored by some very well respected names in the industry Uptime Institute, Raritan Europe, Norland Managed Services, GEA Heat Exchangers, Constant Power Services and construction quantity surveyors Camber & Company.

 

“We forecast that, with the high level of over-subscriptions for this first event, not only is the series going to be successful it is going to rapidly become a ‘must attend’ event on the networking circuit.”

 

The next event is already being planned for January 2014 with the theme of DCIM – Data Centre Infrastructure Management. Said Caroline, “Several high profile sponsors have already signed up and the final few spaces will be strictly on a first come first served basis.”

 

People may register their interest in attending the January event by emailing caroline@datacentre.me or calling +44 (0) 7544 121900.

 

Virtus Data Centres Goes Greener

Virtus LON1 Data CentreVirtus Data Centres (‘Virtus’), London’s most modern and flexible data centre specialist announces today it has secured a new power contract with E.ON for its LON1 London data centre facility – using only energy generated from fully renewable sources.

As part of its £1bn renewable energy programme, E.ON will be supplying Virtus with energy from within its portfolio of renewable sources, including on and off shore wind farms, biomass power stations and wave energy projects.

This means that all of the colocation customers within the Virtus LON1 facility will benefit from ‘green’ energy and will not be liable to pay the Climate Change Levy (CCL).

“Securing a fully renewable energy contract represents excellent value for our tenants and reinforces Virtus’ commitment to sustainability” commented Neil Cresswell, CEO at Virtus Data Centres. “Combined with our Eco-Engineering principles, the new contract further enhances the environmental credentials of our LON1 data centre. I am delighted that Virtus will now be providing customers with 100 per cent renewable energy. This further delivers on our commitment towards providing sustainable and environmentally efficient solutions which not only reduce the carbon footprint of our customers but provide the lowest costs for customers seeking high quality, flexible carrier neutral data centre solutions in London.”

The Virtus LON1 Tier 3 data centre features dual-resilient 8 Megawatt 11kV diverse electricity feeds. The site is located in Enfield, North East London and perfectly positioned for synchronous data replication to inner London locations with a 0.17 millisecond round trip latency – making it technically and physically close to both the City of London and Canary Wharf.

The LON1 data centre is also host to the newly launched CoLo-on-Demand service launched recently by Virtus which makes data centre colocation readily accessible and affordable for Cloud Service Providers.

The Climate Change Levy (CCL) is an energy tax to encourage business users to become more energy efficient, and to reduce their carbon dioxide emissions. Opting to use energy from a low CO2 source as Virtus has now done – such as wind, solar, geothermal, landfill gas or Good Quality CHP (Combined Heat and Power) – gives exemption from the levy to customers of Virtus’ already highly energy efficient LON1 data centre.

VTS0075

 

How to Make Advertorial Work

In today’s TWO MINUTE PR TIP we look at how you can use advertorial as a tactical PR tool and get your target audience to read it without even realising it’s a paid-for feature.

1. What is advertorial?

Advertorial is a cross-over between paid-for-space advertising and editorial. It’s used mostly for the written word rather than graphics.

2. But people hate advertorial

Yes. Mostly they do. But that’s only because its usually badly executed and it “looks” like advertorial – so people instantly dismiss it. And that’s before they even see the tiny type at the top which says “Advertisement feature” or similar.

3. Common mistakes

Because advertorial is based on paid-for space, people usually approach it with their “advertising heads” on. Or they get their Ad Agency to do it.

This leads to several unforgivable horrors:

  • They display the company logo. That’s 80 per cent of readers immediately switched off.
  • They or the Ad Agency produce the artwork themselves in a significantly different style to the magazine itself:
    • Two columns instead of four
    • Different font
    • Different line spacing
    • That’s successfully warded-off another ten per cent of readers.
  • And for final confirmation that this is pure propaganda they write the copy in advertising style or brochure-speak.

That’s it. Your advertorial is dead in the water.  It just cost you a fortune and nobody read it.

So here’s how to do it successfully!

4. Write it for the reader, just like PR

Your target reader is viewing his or her magazine or website because they like they style and quality of the content it gives them. Respect their needs!

First, even though the information you want to deliver is not news per se, you can and must deliver it in the form of a “great to read” piece of high quality journalism. (I would always recommend having a professional journalist to write it as we do for everything).

Wrap your story up within an informative article about an industry issue which will interest them – and to which your product/service/company is the ideal solution.

The headline and first 200 words must captivate the reader so well that they don’t even notice the small print; “Advertisement feature” at the top.

(Very occasionally you can persuade the publisher to leave the “Advertisement feature” small print out if the editor agrees the copy is “editorially sound”. But this doesn’t happen often).

If you’ve captivated your reader well enough, then even if they do notice the “advertisement feature” small print, they’ll carry on reading: Because it’s a good read!

5. Make it NOT stand out

You don’t want the reader to realise this is a paid-for-advertisement immediately, if at all.

So make it look EXACTLY like every other editorial feature in the magazine.

Ideally, get the magazine to typeset it and give them the same quality of supporting photographs you would with an editorial feature

If you have to get your Ad or design agency to do the artwork, make sure they do a specific artwork for EACH different magazine and that it is indiscernible from the magazine’s norm.

6. That’s all

It really is as simple as that.

And if you do it this way it really is highly effective.

It’s expensive, of course – so reserve this technique for special and highly important occasions.

But do stick rigidly to these guidelines. It’s so easy to do advertorial badly – and that takes it from “hero to zero”.

Make well executed advertorial your secret hero!

 

New Statesman’s Largest Ever Special Report – Data Centres – Secured By DataCenterIndustryPR For Clients The Data Centre Alliance

DATA Cover:Statesman supplements.qxdFriday 30th August sees the publication of the New Statesman’s largest ever Special Report – 32 pages – and the first major publication ever in the UK to concentrate on Data Centres.

Secured by Phil Turtle, CEO of DataCenterIndustryPR, the specialist division of Turtle Consulting Group, for its client the Data Centre Alliance, this report was taken from an initial outline idea that the New Statesman had into a fully funded and outlined report by Turtle and his clients the Data Centre Alliance www.datacentrealliance.org with the help and involvement of its Members – the global data centre industry.

The New Statesman Special Report features interviews with Steven Norris, President of the Data Centre Alliance and Chairman of another DataCenterIndustryPR client – Virtus Data Centres – and with Simon Campbell-Whyte Executive Director of the Data Centre Alliance in addition to a ‘Round Table’ Discussion with many of the most senior figures in the industry.

Said Turtle, “The Data Centre Industry is probably the best kept secret in the world at the moment. it has been around for twenty years and now powers just about everything we do as individuals and especially in business. From Facebook status updates to Google searches, tweets and emails – to online shopping, e-business, to air traffic control, much of the health service, military operations and the phasing of traffic lights. Plus the ubiquetous ‘cloud’ we hear of daily would not exist in any of its forms without a global data centre industry providing the millions of servers  that power the cloud globally.”

“This Special Report marks the end of that secrecy – DataCentreIndustryPR – on behalf of the Data Centre Alliance and its Members has now launched the industry into the mainstream with the aim of getting the industry recognised by Governments and businesses worldwide as the critical infrastructure resource and major asset the industry represents for major economies – particularly the UK where the Government has no department willing to take the data centre industry within its remit – with possible dire economic consequences for the UK yet again.”

The Special Report also feature a two-page ‘Jargon Buster” written by DataCenterIndustryPR and a double page infographic produced by the New Statesman’s art department from concepts and copy provided by DataCenterIndustryPR.

The New Statesman issue containing the 32 page Data Centre Special Report pictured above is available from all good newsagents, Waitrose, WH Smith and online at www.newstatesman.com nationally on the 30th August 2013 for a week.

 

 

 

Brand-Rex and How United Services Announce New Partnership

Brand-Rex, the leading supplier of copper and fibre optic based network infrastructure solutions for enterprises, data centres and extreme environments, is set to increase its presence and activity in the Middle East thanks to a new partnership with How United Services (HUS).

 

Established in 2000 by Interserve UK and Al Darwish United, HUS was developed as a company to deliver state-of-the-art mechanical, electrical, power and maintenance services to a diverse range of clients. Today, the company employs over 1,400 experienced staff and site operatives and its operations are supported by a number of strategically located personnel that offer comprehensive logistical support.

 

Qatar has witnessed phenomenal growth in recent years. Its construction sector is thriving due to an abundance of major infrastructure and facilities building projects that are related to the 2022 FIFA World Cup.

 

This, combined with the Qatar National Vision 2030 programme, which aims to create a sustainable economy and advance the standard of living of its people, means that HUS’ services are in high demand.

 

Carole Ann Taylor Williams, marketing manager at HUS, commented, ‘We are proud to be a part of this growth through the delivery of numerous projects across all spheres of construction. We work with blue chip clients such as RasGas, Exxon Mobile and Qatar Airways and we are increasingly involved with delivering high-end structured cabling projects. We recognise Brand-Rex as a major player in the provision of innovative network infrastructure products and systems, and consider Approved Partner status as an excellent way to develop this relationship for our mutual benefit.’

 

An Approved Partner, HUS is part of the Brand-Rex Business Partner Program, which offers a wide range of incentives such as project support, technical assistance, training and education, dedicated account management and a vast array of marketing collateral to help partners maximise their revenue generating activities. By working closely with Brand-Rex account managers, partners are encouraged to utilise as many benefits as possible and in order to offer the ultimate in peace of mind to end users, they are also able to issue the industry renowned Brand-Rex 25-year system warranty.

 

‘The appointment of HUS serves to further strengthen our commitment to developing and supporting our growing operations in the state of Qatar,’ concluded Brand-Rex country manager, Alaa Habanjar. ‘We look forward to working together with HUS on some of the most exciting projects in the Middle East and providing customers with some of the most advanced structured cabling systems currently available in the world.

 

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