Can Modular be Incremental?

Is it time for a major change in the modular data centre market? Matt Goulding, managing director at Cannon Technologies, explains why he thinks it is:

Putting a digital phone exchange (PBX) back in the 1970s and 80s into an ISO shipping container so that, in the case of a disaster like fire or flood, it could be dropped onto a container lorry and be delivered to the disaster site in a matter of a few hours, was a brilliant idea.

20 years on and doing the same with a mini-data centre is also a great idea.

As a mobile ‘disaster recovery data centre’ the ISO container can be carried on an every day lorry over every day roads. No special permits, no escorts and definitely no need to close roads or remove lampposts and other street furniture.

Trying to use this technique to spread the CapEx cost of data centres on a ‘pay-as-you-grow’ model meant the bad points sometimes outweighed the good. ISO containers were not designed for racks, so the dimensions are not ideal. You can squeeze up to 19 racks in, but there isn’t room for full size aisles front and rear.

You could mount each cabinet on a little railway track allowing it to be shunted forwards (for rear access) and backwards (to access the front). But it is not only the racks that need to move. Cables and pipes such as relatively fragile fibres, copper Ethernet cables that aren’t designed to be flexed and, in some cases, pipes for in-row or in-rack heat exchangers, require flexible trunking systems that can move with the racks.

This not only makes these rail-track equipped ISO containers expensive, but you can only grow your data centre by adding more containers. The result is a cost premium that significantly negates the delivery of a pay-as-you-grow approach. This is why the ISO container hasn’t really caught on as a mainstream data centre construction practise.

Modular is essential

Having a modular approach to data centre building is essential because the conventional bricks-and-mortar approach is far too capital intensive and front-loaded.

Even if you acquire your building but only do a partial fit-out, you’ve still had to purchase or rent a building large enough for its ten-year capacity. That means for the majority of the time, you’re effectively paying for thousands of square meters of unused space.

This is not the only wastage. You are also paying for the power utility feeds and generators specified for the ultimate capacity, in addition to the annual costs such as rates, insurance, building maintenance etc. In an age of shrinking data centre budgets, this just doesn’t make good business sense.

All this shows why a cost-effective, pay-as-you-grow solution to data centre construction is something of a Holy Grail.
Pre-fab modular

ISO containers are not the only available modular solution. A growing number of vendors now provide large containers or pre-fabricated data centre buildings. These can be pre-built and sometimes pre-staged in the factory – but getting them to site is cumbersome and expensive.

Large sections require ‘wide load’ permits and escorted transport. Road closures and the removal of street lights or other street furniture adds to the cost. At their destination, heavy cranes are required to lift them into place.

Internally these systems tend to have annoying support pillars which interfere with ideal rack layouts. Just like the ISO container most systems are a fixed width and can only be extended length-wise and by another large module, so the pay-as-you-grow is not very granular.

In-building

Many of these ‘modular’ data centre approaches still require a building around them – being internal structures rather than buildings in their own right.
This almost brings the worst of all worlds. You can use a low grade industrial building, but you’ve still got to acquire or lease enough space for your ultimate capacity. You also need the expensive ‘modules’ so again the business model isn’t a compelling one for most companies wanting to build a new data centre or extend an existing one.

Incremental Modular

The solution is a modular building system that can grow in small increments. Start with one rack width and grow, rack by rack, based on six or twelve month forecasts. As you grow in such small increments, you can adapt the shape of the data centre to meet the shape and design of the building.

Cannon Technologies have been delivering precisely this type of modular system for over twenty years. Initially a telecoms product, it is now being targeted at data centres.

With data centre requirements changing so frequently, estimating three or ten years ahead is art not science. The restrictions on budgets means this approach is not only fiscally responsible it makes good business sense.

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Cabinets And Racks Now Critical Data Centre Elements

Not so long ago, the 19in cabinet that is found in virtually every data centre was a relatively straightforward piece of steel that simply housed equipment. Not any more. Today’s data centre cabinets play a key role in achieving critical requirements such as cooling, equipment density, monitoring and security. It means making the right choice of cabinet has become extremely important, as Matt Goulding, managing director of Cannon Technologies, explains.

Why has this happened? Largely, because of the huge increase in demand for online information and transactional services. From an era when most information was text, we have reached the point where streamed video and increasingly high definition, is needed for almost everything from websites to on-demand TV and video telephony. The latest drivers of this revolution are ubiquitous mobile devices like tablet computers and the iPhone and its competitors.

Developments like this have massively increased the need for data storage, greater bandwidth, and processing capability. This has not only led to the building of new data centres, but also forced companies to pack the maximum possible amount of equipment into their existing physical spaces.

In practice, this has led to the once standard multi-U servers being replaced by 1U pizza-box servers, now the norm. But already, these are being replaced by power hungry blade servers, which can provide an effective density of many servers per U. (A ‘U’ is the height increment between the pairs of mounting holes in a cabinet and typically there are 42 to 52 ‘U’ per cabinet.)

Underlying these moves are the key aims of minimising capital and operating expenditure and maximising return on investment, revenues and growth. But equally, companies want to eliminate unpredictability while also lowering energy consumption and minimising carbon footprint.

Power dissipation
A decade ago, power dissipation was no great problem, with ordinary convection being sufficient to remove heat. Now, maximising processing capability and storage within the available space has hugely increased heat density, rising from less than 1kW per rack to of 2-5kW, with high end equipment reaching 20kW or even 30kW.

It means various methods are needed to remove heat from cabinets, and to manage heat generated by the whole data centre, so planners need expert help.

For the individual cabinet, heat is typically extracted by front-to-back airflow, through mesh doors. Cooled air from the computer room air cooling (CRAC) units is fed into the cold aisle and then out into the hot aisle. From there, hot air eventually travels back to the CRAC units for further cooling. If heat density rises above a certain point, it may be necessary to add fans to the rack’s rear door.

Even this technique may prove inadequate, when racks reach an average of 5kW. Then, more sophisticated processes are needed, such as an arrangement called aisle cocooning. As heat density goes on rising, it may be necessary to implement ‘close coupled’ cooling, in which cooling units are mounted directly inside the cocoon, either between cabinets in the row or even within cabinets.

Inside the cabinet
Inside the cabinet, it is vital to control airflow so that back-to-front (hot side to cold side) airflows are eliminated. This kind of air-feedback can degrade cooling performance, causing dangerously high temperatures within the rack, risking device failure. That is why users should install cabinets in which cooling can be upgraded throughout a data centre’s lifetime.
Equipment is already available that takes power dissipation to 30kW or even 60kW per cabinet. Such systems will soon be widely used, and the industry will probably need to create even more powerful cooling solutions in future.

Access control
Another problem for data centre managers is controlling access to the extremely important and expensive equipment they contain. Whether the data centre is a single operator location, such as a corporate data centre, or a multi-operator like a co-location data centre, lots of people may need access to each cabinet. Inevitably, not everyone is as careful as they should be, and in some cases damage may even be deliberate.

This means the simple security processes of yesterday like passive key operated cabinet locks, or even code operated, are not good enough. Now, locks must be software controlled, with code, iris or thumbprint recognition required. Nor is it just a matter of controlling who can access the cabinet. It can be just as important to restrict the access time allowed, with alarms generated if unauthorised access is attempted, or when a cabinet is left open beyond an individual’s specified time slot.

Today’s cabinet security systems can be backed up by CCTV cameras that record the access operation. Also, it is possible to specify that two people, such as the technician and a security overseer, must authenticate the system before the cabinet can be unlocked. And as further backup, a complete audit trail, containing video if recorded, can be retained for any possible investigation.

Temperature monitoring
Given the problems posed by ever increasing heat generation, monitoring temperatures inside cabinets sounds like an obviously good idea, yet for a long time it stayed just that – an idea. But times have changed, and today it really is vital, and at multiple points on the cabinet.

The fact is, today’s server-grade processors consume such a level of power, if the cooling becomes inadequate, temperatures will accelerate rapidly and vital chips will die, causing damaging downtime. Even if immediate failure does not occur, regular rises in temperature can seriously shorten the life expectancy of many devices, making potential down-time more likely.

Temperature monitoring is not just a matter of looking at the whole cabinet, it is vital to check it on a per-equipment basis. That is because it makes it possible to find hotspots and do something about them before they become serious, as well as enabling users to install new equipment and know they are not inadvertently creating hotspots. Other benefits include ensuring that a cabinet’s power supplies are not overloaded, and detecting abnormal power loads that could be the sign of equipment developing a fault, thus avoiding future failure.

All of the above explain why power-measuring distribution strips, and the intelligence to analyse their measurements in real time, are so valuable.

Controlling cabinets
As the above shows, today’s data centre is absolutely dependent on the sophistication of the cabinet/rack and the extended infrastructure attached to it. Compared with the past, it represents a huge increase in functional capability. As a result, the task of managing such advanced elements – which could number hundreds or even thousands of cabinets – becomes a major challenge in itself.

The result is, it demands a dedicated tool, such as Cannon’s DCM data centre management software, that can handle all of the inputs and outputs, operating local alarms and controls, and integrating all of these into a data centre’s main network operations centre software platform.

Software control is now a key feature of data centre cabinets, which brings other benefits, like the ability to carry out capacity planning, perform ‘what-if?’ modelling, and do task-management to optimise the deployment of a data centre’s most important resource – its people.

In conclusion
The crucial role data centre cabinets now play makes selecting the appropriate cabinets critical – your data centre’s performance and profits depend on getting that choice right.

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Cannon Technologies Showcases Its Latest T4 Solutions At Data Centre World

Cannon Technologies will use this year’s Data Centre World Conference & Expo – which takes place at London’s ExCeL between 27th -28th February – to showcase a wide variety of its innovative solutions that have been specifically designed to advance and optimise data centre services. The company will appear alongside its longstanding UK premier distributor, CMS plc, on stand E55 where visitors will also have the opportunity to get hands-on product demonstrations from Cannon Technologies’ team of experts.

For the first time at Data Centre World there will be a fully operational version of the recently trademarked Free Form Aisle Cocooning technology, which Cannon Technologies introduced to universal acclaim in 2012. Part of its T4 Data Centre Solutions range, this advanced technology unites cost effective air cabling containment and an airflow containment system into a single integrated solution that features vertical closure panels, support for legacy technologies and low energy usage. It also features an end-to-end-edge beam infrastructure, which underpins the overhead cocooning panels above the aisle without being individually dedicated to any one rack, and allows easy deployment and support for legacy systems.

Mark Awdas, Cannon Technologies’ engineering manager, commented, ‘We are looking forward to showing visitors how this energy efficient technology can offer significant capital and operational expenditure benefits, while achieving a remarkably fast return on investment.’

A plethora of other products from the T4 Data Centre Solutions range will also be on display including another first for the event – the T4 Mini Data Centre. Designed for applications such as schools and other similar environments, it can be configured in single or double rack variants using either water or direct expansion (DX) cooling. Its versatility means that it can be sited in a corridor, a cupboard or even in an external location such as a car park or a playground.

Another of the many other highlights on show will be the T4 Data Centre Manager (T4 DCM), which allows the control and configuration of a facility’s power usage, security access, environmental control and fire suppression systems by a single suite of dedicated software. The most recent version, which was introduced last year, features the ability to monitor an entire global data centre portfolio via a single bar on the display screen. The bar is green under normal conditions, but as soon as any out of operating window or out of tolerance situation is detected the bar flashes red and an audible alarm is sounded.

‘Our recent appearance on the CRN 2013 Data Center 100 list is recognition of our ability to develop products that support and protect today’s data centre services in an environmentally and economically friendly manner, while boosting efficiency and productivity,’ concluded Matt Goulding, managing director of Cannon Technologies. ‘By visiting stand E55 and talking to our in-house experts, owner and operators, managers will be able to see for themselves how our industry leading solutions can enhance their data centres.’
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Cannon Technologies Appears on the Prestigious CRN 2013 Data Center 100 List

Cannon Technologies has started the new year in style by being featured on the prestigious CRN 2013 Data Center 100 list. Compiled on an annual basis, it recognises those technology vendors that power, support and protect today’s data centre services in an environmentally and economically friendly manner, while boosting efficiency and productivity.

CRN – formerly Computer Reseller News – is a leading magazine title for IT channel industry news and analysis. Published by UBM Channel, for over 30 years it delivers information to the solution providers that drive two-thirds of all technology sales. Its annual Data Center 100 list has become a key indicator of those companies that continue to push the boundaries in this fast moving sector.

‘The 2013 Data Center 100 list recognises vendors that, over the course of 2012, have shown a dedication to the innovation and advancement of data centre services,’ explained Kelley Damore, vice president and editorial director for UBM Channel. ‘The recent upsurge in cloud computing has solution providers searching for new ways to ensure their clients maintain connectivity while mitigating costs and security threats. Each vendor on the 2013 Data Center 100 list provides a significant growth opportunity for solution providers to build their business by offering cutting edge products and services and I’d like to congratulate Cannon Technologies for appearing on it.’

CRN’s editorial team singled out Cannon Technologies’ pioneering T4 Data Centre Solutions range for particular praise. It consists of the T4 Data Centre that is sited in client buildings, the T4 Mini Data Centre, T4 Data Centre PODs for challenging indoor environments, T4 Data Centre Components for high performance data centres, and T4 Data Centre Manager (DCM) Software that can monitor and control data centres all over the world. These solutions are complemented by the T4 Modular Data Centre – a complete external grade data centre that can be configured in almost any size or shape.

‘Appearing on the widely respected CRN 2013 Data Center 100 list cements our position at the forefront of data centre technology provision,’ commented Matt Goulding, managing director of Cannon Technologies. ‘The T4 Data Centre Solutions range is designed to offer cutting edge facilities for a diverse range of applications and its quality continues to be recognised around the world.’

The 2013 Data Center 100 list is featured in the January issue of CRN Magazine and will be featured online at www.crn.com

Cannon Technologies’ T4 Modular Data Centre triumphs at the DatacenterDynamics EMEA Awards

Cannon Technologies is celebrating after receiving a prestigious accolade at the DatacenterDynamics EMEA Awards 2012. The company beat off stiff competition to secure the Most Extreme Data Center Deployment Award for the use of its T4 Modular Data Centre at the headquarters of Datacentrix in Johannesburg, South Africa, where it is exposed to severe weather and seismic activity.

Now in their sixth year, the DatacenterDynamics EMEA Awards celebrate the best projects, technologies, companies and people from across Europe, the Middle East and Africa. The 2012 event took place on the 13th December at London’s Lancaster Hotel, where more than 700 data centre and IT leaders gathered to celebrate the vital contribution that the sector makes to all aspects of modern life.

Accepting the Most Extreme Data Center Deployment Award from comedian Ed Byrne, who compered the event, Cannon Technologies’ managing director, Matthew Goulding, commented, ‘We’ve always believed that the T4 Modular Data Centre is the most robust and resilient solution of its kind. Having this recognised by the judges at the DatacenterDynamics EMEA Awards is testament to the design and manufacturing excellence that forms the basis of everything that we do.’

The T4 Modular Data Centre is a complete external grade data centre and its granular modularity means that it can be configured in almost any size or shape, and can be specified and extended in units as small as one standard data rack width. Its design flexibility negates the use of cranes or special transporters, as it can be rapidly assembled once onsite.

Datacentrix asked for optimum levels of efficiency and reliability in the form of proven resilience, and also demanded high density to maximise the volume of data processing that can be achieved. The company also needs to be able to quickly expand the data centre as customer demand increases.

The T4 Modular Data Centre was transported in 56 crates from Cannon Technologies’ head office in New Milton, Hampshire, to the car park at Datacentrix’s headquarters. Once delivered, the work was completed in just two weeks and the finished data centre comprises server racks, cooling units, 200kVA UPS for A and B stream supplies, integrated PDU distribution panels, battery racks, lighting, fire suppression and aisle cocooning.

Tier III resilient and upgradable to Tier IV, it is able to maintain uptime in the face of extreme weather conditions such as scorching heat, rain storms, snow, sleet, high wind and lightning – and it is even able to cope with earthquakes. Although housed in gated premises with manned security, it can also withstand any attempt to force entry via the use of tools such as brick bolsters, crowbars, lump hammers and cordless drills.

Matthew Goulding concluded, ‘Installing the T4 Modular Data Centre at Datacentrix was an incredible project that tested the mettle of all involved. However, the fact that it was achieved in the timeframe originally set, and to the exact client specification, highlights our organisational prowess and the quality of the system – something that is increasingly recognised and valued within EMEA and beyond.’
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DatacenterDynamics EMEA Awards Winners Announced

For the sixth year in succession the DatacenterDynamics Awards celebrated the best projects, technologies, companies and people of the industry from across the EMEA region.

This year saw more than 650 end user, data center and IT industry leaders gather in London to compete for the industry’s most recognised awards.

Among the winners were Russian bank Sberbank for its mega data center; NHS Airedale, Bradford and Leeds for its micro data center build. The Government of Malta and Scotland’s St. Andrews University were also winners.

Data Center operator Equinix won the Green Data Center Award. Business leader of the year is Guy Willner, chairman of IDC-G and the outstanding contribution to the industry winner was Harkeeret Singh, director of energy & sustainable IT at Thomson Reuters.

Stuart Sumner, CEO of infinity SDC gave the opening address.

The 2012 award categories highlighted innovative approaches to data center design and engineering over the last 12 months as well as leadership in the industry.
The EMEA awards, which were sponsored by infinity, were awarded as follows:

1. Future thinking & design concepts – sponsored by Schneider Electric
Winner: Munters – Digiplex/Gardner A2A Indirect Evaporative Cooling Modular Data Center

Munters’ DigiPlex A2A is a highly efficient, modular data center solution that provides a unique combination of Hypoxic fire prevention and indirect evaporative cooling that reduces the risk of fire and contamination while providing a low Power Usage Effectiveness (PUE).
The pre-fabricated solution is free-standing and stackable and can be scaled out as the user requires. It has been ISO9001 factory tested and can accommodate varying load densities and is concurrently maintainable to an Uptime Institute Tier III rating.

2. Data center blueprints – sponsored by Citadel 100
Winner: Cable&Wireless Worldwide – Urban Blueprint

Cable&Wireless Worldwide used its broad experience building and operating data centers and telecommunications services to create its flexible and modular design for new builds and the retrofit of existing facilities.
The design is focussed on achieving a PUE of less than 1.25. It does this by advancing existing techniques while making sure to minimize operational risks to create an environment that can meet the needs of government and commercial clients, all which exist in a single facility.

3. Innovation in the micro data center – sponsored by Future-Tech
Winner: NHS Airdale – NHS Bradford, Airedale & Leeds high density data center

This division of the National Health Service in the UK, which covers Bradford, Airedale and Leeds, built a high-density data center for the provision of services using Schneider Electric’s InRow and over-aisle cooling units together with a hot-aisle containment solution, supplied by Schneider Elite Partner Advanced Power Technology (APT).

By combining both it was able to better use the floor space, making room for more IT equipment racks, while ensuring efficient data center cooling.

4. Innovation in the medium data center – sponsored by MPL
Winner: Colt – new generation data centers

Colt focussed on higher levels of flexibility for power, size and infrastructure capacity when it designed its modular data center, which has redefined the way facilities are constructed.
Colt’s solution means operators can choose how to build out their data center using a modular approach which can be delivered in less than four months, instead of the 18 to 24 months it usually takes for a traditional build. Better still, the Colt modular data center offers high levels of power efficiency.

5. Innovation in the mega data center – sponsored by Digital Realty Trust
Winner: Sberbank Mega Datacenter

This Russian entrant built a Tier III certified facility with about 5,000 sq m of IT space, making it the largest data center of its kind in the region. Size did not overcome concerns with efficiency, however, and the credit institution ensured it came in with a low PUE – 1.32 – by using Plate Exchange air handling units.
The deployment of the technology marked a first for Russia.

6. Leadership in the public sector – sponsored by Excool
Winner: MITA – MITA-01 Corporate Data Center

This data center, for the government of Malta, was designed with cost-effective, efficient delivery of ICT in mind. The hosting environment designed by the Malta Information Technology Agency is scalable and resilient, and meets the long-term hosting capacity for the Information Systems requirements of the government.

7. Innovations in outsourcing – sponsored by Norland
Winner: Interoute – Interoute Virtual Data Centre

Interoute’s Virtual Data Centre (VDC) removes the need for companies to invest in equipment, power, colocation, network and manpower. Designed as an innovative cloud-based solution, it is the first solution to allow for such simple and convenient deployments of the public cloud, without risking the security and privacy usually associated with the private cloud.

8. The ‘Green’ data center – sponsored by Siemens
Winner: Equinix – Renewable Heating Project

Equinix took an innovative approach with the building of one its state-of-the–art data centers, using an Aquifer Thermal Energy Storage system and teaming this with hybrid-cooling towers. Together, the systems allow for heat to be transferred from the data center into a geo-cooling system and then re-injected into the ground with full use of free cooling. This also provides warmth for a neighbouring university

9. Improved data center energy efficiency – sponsored by The Green Grid
Winner: LAMDA Hellix Data Center – LAMDA Helix Mission Critical Facility

LAMDA Hellix has been collecting information on its energy consumption since January 2006 using The Green Grid metrics. It has then, through analysis, used these figures to implement new practices to improve its energy efficiency, and to create new models of operation. Even a new infrastructure extension has been designed with these metrics in mind. It is not only about energy efficiency though – LAMDA Hellix’ data center team also use these metrics as indicators for preventative maintenance.

10. Innovation in IT optimization – sponsored by Rittal
Winner: University of St Andrews – ICT Transformation

This two-year project saw the university carry out a comprehensive review of all aspects of its ICT which led to the development of a new data center, a shared storage platform, the adoption of cloud computing services and a new and aggressive server virtualization program and network enhancements.
The project was designed to reduce the variety and complexity of its previous systems and add more value to the university’s technology environment.

11. Most extreme data center deployment – sponsored by Virtus
Winner: Cannon Technologies – Cannon T4 Modular Data Centre

Cannon designed its T4 Modular Data Centre for Johannesburg, South Africa, where it was required for a Tier III-resilient facility (upgradable to Tier IV). It also had to be seismic resistant.
Following project sign-off, the modular data center was shipped in four weeks, and then erected in two weeks. This included the building itself, the raised floor, uninterruptible power supplies, in-row cooling, power distribution, lighting, fire suppression, aisle cocooning and Cannon DCM software – its data center management platform.

12. Young mission-critical engineer of the year – sponsored by Global Insulation
Winner: Ehsaan Farsimadan, Romonet

Ehsaan Farsimadan worked as an M&E consultant with critical systems at Cundall where he developed data center designs from concept to completion before joining Romonet as principal mission critical engineer. During his time at Cundall he also founded the data center modelling team, specializing in computational fluid dynamics and chilled water systems modelling.

He obtained his doctorate (PhD) in mechanical engineering in 2008.
Farsimadan now provides consulting and modelling engagements around the world for Romonet and has led a number of projects working some of the world’s biggest data center designers. He has also made a significant number of contributions to the field of turbulence research and the data center industry by publishing a number of journal papers. He has also been recognized as a Chartered Engineer by the IMechE.

13. Data center special assignment team of the year – sponsored by CBRE
Winner: UKFast – Migration Team

The team behind this dedicated hosting and cloud provider worked on a custom-built data center that followed the company CEO’s directive to eliminate third-party elements with all infrastructure that was developed in-house. This was quite a shift for the team – it had previously outsourced its data center operations.

The MaNOC 4 required a range of technical expertise – more than 10,000 servers belonging to more than 4,000 clients were being transferred to the new data center, which currently has 220 racks, 30 miles of cable.

Strong team management ensured the success of this project – engineers had to be placed in areas that made the most of their ability. A contingency plan was also vital, as the team had only eight months to carry out its migration, all without losing service or downtime. Furthermore, the clients had to be happy the migration was being done in a timely and safe manner.

14. Data center business leader of the year
Winner: Guy Willner, Chairman at IDC-G

Founder and Executive Chairman of the International Data Centre Group (IDC-G) Guy Willner’s accolade recognizes his 14-year commitment to the industry and his worldwide influence on the data center industry.

IDC-G is a data center service provider based in London. But Willner’s influence began before IDC-G as event established. He successfully steered his pan-European business IXEurope through the dotcom crisis before establishing IDC-G and IXcellerate. IXEurope was listed as the UK’s fastest growing company in 2002 by the Sunday Times Tech Track 100 before it joined the AIM market of London Stock Exchange in April 2006. IXCellerate was then acquired by Equinix in 2007 for US$555m.

With IDC-G, Willner has created the first global alliance of independent data center operators across 18 secondary markets. This year it successfully raised capital for a new data center venture in Russia – considered to be one of Europe’s “riskier’ locations.

15. Outstanding contribution to the industry
Winner: Harkeeret Singh, Director of energy & Sustainable IT at Thomson Reuters

Harkeeret Singh has established himself as a lead evangelist of all things energy efficient. In his role, he has introduced a number of new technology models now used in mainstream adoption.

More recently, Singh has started a new initiative called Talent for Technology which looks to nurture new technology in the industry in an effort to overcome the skills gap using programs specific to data centers.

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Brand-Rex launches 10GPlus PCB Patch Panel Set

Brand-Rex, the leading supplier of copper and fibre optic based network infrastructure solutions for enterprises, data centres and extreme environments, has introduced its new 10 Gigabit Ethernet PCB Patch Panel Set. It has been developed to maximise flexibility in data centre design by providing a high-density solution that has plug and play functionality.

Part of the company’s innovative 10GPlus portfolio, the PCB Patch Panel Set has been developed in response to the increasing use of 10 Gigabit Ethernet within the data centre. It comprises a ½U shielded patch panel, a 1U shielded patch panel and a consolidation point module. The PCB construction complements the existing Brand-Rex modular Snap-In-Jack 10 Gigabit Ethernet patch panels and the modules can also be pre-terminated off-site.

Supporting 24 ports and delivering true Category 6A/Class EA performance, the 10GPlus PCB ½U patch panel is perfect for applications where space is at a premium and a high-density solution with maximum airflow is required. Eddie McGinley, product manager at Brand-Rex, explained: ‘It is compatible with all standard 19 inch racks and cabinets, enabling 48 terminations in just a single U. Our new patch panel also meets the specific demands of customers that require a very high port density in the smallest possible area.’

The 10GPlus PCB ½U patch panel is designed with four shielded modular units each comprising six ports, and an easy to remove cover that allows the modules to be removed from the panel when required. All panels are backward compatible with Category 5e and Category 6 systems to enable future proofing, and the panel has also been designed with a cable management/strain relief feature built into the rear.

Like the ½U version, the 10GPlus PCB 1U patch panel is supplied with cable ties, mounting accessories and short form installation instructions. Both have plug and play modules that can be interchanged and separated from the patch panel. Although they can be pre-terminated off-site, they also offer a conventional termination method and are fitted with LSA punch down blocks as standard. All ports are identified numerically for both TIA 568 A and B wiring applications and have an additional writeable surface for ease of port numbering.

The 10GPlus PCB consolidation point (CP) comprises six RJ45 ports and can be supplied as a low profile stand-alone module or with mounting brackets. This allows for secure fixing under floors or walls. The cover can be easily removed to gain access to the LSA insulation displacement connectors (IDC) and screen clamps for termination, while the module base and cover are made from a metallised plastic which offers a lightweight construction and excellent screening characteristics.

‘By introducing the 10GPlus PCB Patch Panel Set Brand-Rex offers a high density solution that can fully support the growth of 10 Gigabit Ethernet in high-end applications,’ concluded McGinley. ‘Combined with our world renowned manufacturing excellence, it is part of our ongoing commitment to provide best in class solutions that meet every requirement of the modern data centre.’
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Up 45 per cent, Beijing Leads as China Data Center Market is Forecast to Grow 20 per cent Year on Year for Next Five Years.

A new analyst report ‘China Data Center Market Trends 2012 – 2013’ just released by DCD Intelligence, the research division of DatacenterDynamics, predicts that the Chinese data center market is forecast to grow at a 20 per cent compound annual growth rate (CAGR) for the next five years.
Beijing has witnessed a 45% growth in ‘end user white space’ in data centers during the period 2011-12 compared to a lower but still highly significant growth rate of 29.3% across the whole of China.

Beijing currently accounts for both the largest amount of end user operated data center white space in China and the greatest amount of investment.

Launching the new report Nicola Hayes managing director of DCD Intelligence said, “Although Hong Kong is the most developed data center market in China, Beijing and Shanghai are rapidly establishing themselves as data center hubs. Both cities have overtaken Hong Kong in terms of total available white space.

The ‘China Data Center Market Trends 2012 – 2013’ report also estimates that total investment in the China data center market over the past 12 months was US$ 5.9bn and forecasts that this will increase to US$ 7.5bn from 2012 to 2013.
Investment in the Beijing data center market 2011-2012 accounted for 32% of the overall figure.

Other key findings from the report include:

• Over a quarter of data center infrastructure in China is currently outsourced,
• Power consumption is on the increase with a total consumption of 3.8GW forecast for the end user data center market by 2015.
• Over 50 per cent of data center end users have invested in virtualization implementation over the past 12 months
• Cloud uptake is expected to show upwards of 30 per cent growth over the next 12 months.

This report is part of the DCD Intelligence ‘Data Center Trends 2012 – 2013’ series. Other reports include regional reports on Latin America, Asia Pacific, North America, Western Europe, Eastern Europe Middle East and Africa as well as individual country reports on China and the UK.
About DatacenterDynamics

With offices in locations around the globe, 52 conferences in 33 countries and business intelligence and professional development offered on a worldwide scale, DatacenterDynamics is a truly global specialist provider of content to the Data Center Industry.

For further information about DCD Intelligence or to purchase the report please visit www.dcd-intelligence.com
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Data Center cooling in the Middle East

No matter how you look at it, the Middle East seems to be just about the worst place to locate a heat intensive environment such as a data centre. To understand what data centre owners were doing to improve their environments, Network Middle East spoke to James Coughlan, director of Cannon Technologies, Middle East.

What Innovations are you seeing in data centre cooling in both the green and non-green spheres and how do they work?

We are not seeing any new innovations here in the Middle East around cooling but we are seeing a significant take-up in existing, proven technologies. The four main technologies we see are aisle containment, in-row cooling, chilled water and, for the smaller data centres with a limited number of racks, DX (Direct eXpansion) cooling.

Aisle containment is focused on the cold rather than the hot aisle. The main reason being that a power failure would quickly lead to a significant heat surge in the hot aisle and this brings the risk of thermal runaway. By containing the cold aisle and working to the Ashrae guideline of 24C, there is room to deal with an emergency without minimal risk to equipment.

In-Row cooling allows for very targeted cooling and is especially effective at dealing with power intensive workloads such as blade servers which create large amounts of heat.

Chilled water is increasingly being seen in high power environments such as blade servers. In the Middle East, this technology has limited use because of the problems of cooling the water. Where it is used, it can require expensive CAPEX investment to ensure that the water can be effectively cooled and that often means using coolants such as Glycol rather than a cooling tower.

Direct expansion is often favoured by data centres with a limited amount of equipment. It is relatively easy to install but has two significant drawbacks. The first is that the equipment is complex and this means that there is a high overhead in maintenance. The second is that it uses coolants which need to be carefully handled.

Free-to-air cooling seems to be very popular, can you explain the various options and how they work?

There are a number of competing technologies in the free-to-air market ranging from using just the external air to cool through to evaporative cooling solutions.

Free air cooling works by bringing in cooler air from outside the data centre and using it as input air for devices. For this to work effectively you need a number of things.

1. A location where the outside air is below 24C all year round.
2. Has wide open spaces to prevent air being blocked off by buildings.
3. Is free of dust and particulates (no sand or pollution from vehicles).
4. Is designed with a very large plenum, up to 5m, below the hardware to create a large chamber.

Another alternative is evaporative cooling. This works by using heat exchanges, rather like large radiators, through which hot water is passed and then cooled by air flowing over the surface. When the air temperature rises, water is sprayed into the surface of the cooling structure and as it evaporates, it draws the heat away. As with the example above, it relies on the outside temperature not rising so high that it starts warming rather than cooling the water.

Would free-to-air cooling or evaporative cooling work in the Middle East region or does the climate prevent this type of green cooling?

There are several challenges to using free-to-air or evaporative cooling here in the Middle East. In the summer, the daytime outside temperature can be as high as 50C while in the winter, in the main cities, it rarely drops below 20C. While night time temperatures are lower, the cost of deploying a solution that has a limited runtime would be justifying the CAPEX because the ROI would take a long time to be realised.

It is not just the temperature that is a challenge here. The Middle East is a harsh environment in many ways. Sand scours surfaces, damaging metal, blocking filters and causes problems for fans and electronics. The extreme heat can cause electronics and their casings to overheat and can even result in some components melting.

All of this combined makes free-to-air or evaporative cooling an extremely difficult technology to cost, deploy and maintain.

If no, what kind of green initiatives in cooling can local companies implement to lower their energy costs?

The most cost effective approach in this region is aisle containment. This is easy to deploy or retrofit to an existing facility. By containing the cold aisle, the input air can be delivered effectively to the hardware and the exhaust air can be vented to the atmosphere. The aisle containment prevents cooled air being wasted and delivers the most cost efficient delivery mechanism.

This solution also provides flexibility for data centre owners to use other cooling technologies to solve specific problems. For example, in-row cooling can be delivered to deal with blade servers in one aisle while other cooling might be used elsewhere to cooling storage or other servers.

What issues or difficulties are faced in the Middle East region with data centre cooling?

The heat and the harsh environment are the two main challenges with data centre cooling. There is, however, another issue that is often overlooked when talking about cooling in the Middle East and that is the cost of energy. Energy is plentiful and subsidised because the oil is a state resource.

Costs per kWh across the region average out at around 6 pence (UK). As a headline figure, that might not seem that much less than a very large UK, European or US carrier might pay on a long term contract. However, once you strip out sales taxes and, in places such as the UK, carbon emissions tax, it works out at less than 50% of the cost in other areas.

This low cost of energy means that the main impetus for energy reduction – cost – has little to no impact here. As a result, solutions that require a high CAPEX in order to deploy are not favoured because the benefits and ROI are seen as being extremely marginal.

The most common solution that we do see being deployed is aisle containment. There are two reasons for this. The first is that it can be deployed across existing and new facilities. The second is that it is simple to install and doesn’t require a re-engineering or redesign of the existing facility.

Globally, what are you seeing as the most popular forms of data centre cooling?

This very much depends on where the company is located, the type of equipment they need to cool and other factors such as energy costs and taxation.

Greater utilisation of hardware through virtualisation and cloud is driving power density in racks. In-row cooling is particularly suited to this type of issue as it can be deployed to target that heat increase as it occurs.

Where the outside temperature is low enough, free-to-air and evaporative cooling are growing in popularity but they do need to be carefully thought out and deployed where the temperature supports them for the vast majority of the year. If not, the costs of secondary cooling will eliminate any savings.

An increasingly attractive solution to many data centre owners, especially as it can be used to retrofit an existing facility, is aisle containment. It is a relatively cheap solution that can be quickly deployed either on its own or in combination with other cooling solutions and delivers almost immediate benefits.

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Brand-Rex Premier Partner Boston Networks Secure Multi-million Pound Contract At The New South Glasgow Hospital

Networking company to design and deliver cutting edge Cabling Infrastructure, IP CCTV and IP Access Control solutions for Europe’s new super hospital.

 

Brand-Rex Premier Partner Boston Networks has secured a multi million pound contract to design and deliver a state of the art cabling infrastructure and security solution at the New South Glasgow Hospital. The intelligent network will encompass; Structured Cabling, IP CCTV and IP Access Control; with the main building alone covering 165,000m² of floor space, spanning 14 floors.

 

Currently under construction by Brookfield Multiplex for NHS Greater Glasgow & Clyde, the hospital is scheduled for completion in 2015, the development will give Glasgow one of the most advanced adult acute services hospitals in the UK and will be the biggest critical care complex in Scotland; therefore the facilities need to be future proofed using the best of breed technology.

 

The Boston Networks engineering team will deploy over 1.5 million metres of Brand-Rex Shielded 10GPlus Augmented Category 6 cabling to deliver a highly secure, robust, scalable and intelligent network. Moreover, the high performance network will act as the backbone for the entire campus’s IP CCTV and Access control solution; providing unrivalled levels of security throughout the new hospital.

 

Sustainability is a key factor for both Brand-Rex and Boston Networks with every effort being made to minimise both carbon emissions and waste, for the duration of the project. In addition to sourcing local labour, Boston Networks and Brand-Rex, will store all the materials for the project within a 4 mile radius of the site as well as returning all of the cabling drums directly to the Brand-Rex Glenrothes Headquarters, so that they can be quickly re-used and sent back into circulation.

 

Commenting on the recent win, Scott McEwan, managing director, Boston Networks states “This is a very exciting project to be involved in. Working closely with our partners at Mercury Engineering, Brookfield Multiplex,and Brand-Rex, Boston Networks is committed to ensuring the new super hospitals communication infrastructure and security solution exceeds the gold standards of this truly remarkable campus. Moreover, it is rewarding and very important to Boston Networks to contribute to the sustainability of our local economy, via the creation of apprenticeships and employment opportunities”.

 

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Brand-Rex Appoints New CEO

Brand-Rex today announced the appointment of Martin Hanchard as its new CEO, effective from 3rd January 2013. In tandem Paul Lines announced his retirement from the position, which he has held for the past decade.

Martin has a long and successful career in the power and telecommunication cables and systems industry, having been with Pirelli/Prysmian cables for over twenty years, most recently the Chairman and CEO of the company’s North American business. Martin has also been heavily involved over the years as a member of various industry committees and standards bodies including Europakabel, Eurotelcab and the International Cable Federation.

Incoming CEO, Martin Hanchard said, ‘I have watched with interest as Brand-Rex has restructured and grown during Paul’s tenure and I am very excited to work with both the team at Brand-Rex and the owner Murray Capital. I see many benefits in the Private Equity business model which has given Brand-Rex a great platform from which to grow and continue to succeed. I am looking forward to the challenge and see a great future for Brand-Rex to continue as the technology leader it undoubtedly is, while extending its existing global footprint.”

Martin concluded, “I take up the post officially on 3rd January 2013 but I am delighted that the board and I have persuaded Paul to remain in the capacity as President of Brand-Rex so that his experience and expertise remains available to the company.

“Brand-Rex has a great pedigree of technological innovation and commands a leadership position in 40Gb/s and 100Gb/s migration. Our recent carbon neutral achievements have also demonstrated leadership in environmental initiatives. I foresee significant medium and long-term growth potential in our data cabling and specialty cable markets in which we compete.”

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TEXPO Agreement Signals Continued Growth Of Cannon Technologies In The Middle East & Pakistan

Cannon Technologies has taken another significant step in its planned expansion into the Middle East & Pakistan, after signing an exclusive partnership agreement with TEXPO.

The collaboration with TEXPO, the global technology infrastructure provider will cover the distribution of Cannon Technologies’ market leading T4 Data Centre Solutions to end users across Pakistan, as well as other parts of the Middle East.

Headquartered in Dubai, TEXPO is a well-respected business working across Pakistan, much of the Middle East and the US, and is well-known for its expertise in data centre project implementation.

Company CEO Dr Sarfaraz Alam was recently honoured at Power 100, an event which commends the 100 most powerful and influential leading Pakistani men and women in the world.

Commenting on the new partnership, James Coughlan, director of Cannon Technologies Middle East, says: “Our agreement with TEXPO is part of our expansion plan in the Middle East and Pakistan. We are proud to associate our products with TEXPO, a business with a similar outlook to us in areas such as innovation and customer care, and which has a superb track record as a technology infrastructure provider. We both believe that this partnership will be a step in the right direction towards growing our business and servicing our client base in Pakistan.”

TEXPO’s CEO, Dr Sarfaraz Alam adds: “We’re at the centre of a fast growing market that demands innovative and robust IT solutions. Cannon Technologies has long been a market leader when it comes to developing ideas that make data centres run more smoothly and more efficiently.

“Data centres are now the hub of so many successful businesses and we’re confident that this partnership will help to bring a new level of reliability to the market. And by opting for Cannon Technologies innovative products, we can provide great value for money to our customer in the Gulf Cooperation Council (GCC) and Pakistani markets.”

TEXPO will distribute the full range of Cannon’s T4 Data Centre Solutions, including Free Form Aisle Cocooning, an advanced technology which provides cost-effective air cabling containment as a single integrated solution, and features vertical closure panels, support for legacy technologies and a low energy footprint.

Other products include a range of mini-data centre side mount cooling units, as well as the award winning ServerSmart Cab server cabinets, which offer unparalleled cooling capabilities and provide the perfect environment for universal housing of 19-inch servers.

TEXPO will also be increasing the penetration of the recently updated Cannon T4 Data Centre Manager (T4 DCM) software suite. The latest version means the network operations centre (NOC) can monitor a company’s entire global data centre portfolio as a single bar on the monitor screen and allows preventative or restorative action to be instigated in seconds.

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Cannon Technologies Launches High-Spec Flat-Pack Data Centre External Grade Building

Until now Modular Data Centre has meant either a number of racks installed in an ISO-style shipping container or in a pre-fabricated building. While both are modular they come in fairly large and expensive ‘chunks’ and are often used as buildings within buildings rather than being stand-alone buildings in their own right.

New to the commercial modular data centre industry is Cannon Technologies’ Incremental T4 Modular Datacentre – a complete external grade data centre building that can be almost any size or shape, capable of withstanding wind, rain, snow, seismic activity, hurricanes and desert heat yet can be specified (and extended) in units as small as one standard data rack width.

A complete building in its own right, able to house offices and NOCs in addition to data halls, and in many jurisdictions it needs no planning permission because, despite its 25+ year design life it can be classed as a temporary structure. It also protects investment because it is just as easy to disassemble, transport and re-use as it is to assemble in the first place.

Not only this but without any need for cranes or special transporters and road closures for delivery – it is rapidly assembled onsite. Every panel is one-man manageable and simply slots together to form a building complete with data racks in place. From site delivery to complete working datacentre from a few days to two or three weeks

Cannon Technologies has used its 30 years of experience building outdoor structures for the military and telecoms network sectors to create its new Incremental Modular T4 Data Centre. New, that is, to the commercial sector – in fact the building system has been developed over many years for military data centre applications and is therefore well tried and tested.

With its ability to be specified and extended in very small increments, the Incremental Modular T4 Data Centre can be deployed in spaces where other modular forms cannot – for example in small pockets of space and around obstructions in layouts from square, to rectangular, to “?”, “L” and “H” shapes even more complex shapes. Being relatively lightweight and with no need for cranes for delivery it can even be deployed on building roofs.

Conventional ‘bricks-and-mortar” data centres have always been very heavily front-loaded in terms of capital expenditure (CapEx) and spend most of their working lives far below maximum efficiency on either CapEx or OpEx. The other types of modular datacentres help somewhat by delaying CapEx, but they tend to have a premium cost by their very nature. Cannon Technologies’ Incremental T4 Modular Data Centre due to its polyhedral construction is highly cost efficient, well insulated to reduce solar gain and together with close coupled or free cooling represents usually a significantly lower CapEx and OpEx cost than bricks-and-mortar, containerised or pre-fabricated alternatives.

By way of its extremely small module of incremental growth (which by the way is also extremely easy and quick to implement) it is believed to represent the best pay-as-you-grow data centre solution now available.

Heavy Duty Specification
Based on over 20 years’ experience with this building construction technique in the field, Cannon Technologies has designed and factory builds the system to high specification based on a number of industry standards.
Built usually of 100mm walls, each of two 2mm fully galvanised and powder coated skins with Rockwool insulation – the entire building is fire rated to typically one hour in accordance with BS476 Pt20&22. With similar constructional specimens over 20 years old still looking good and performing well in the field, life expectancy is 25+ years
It is lightning protected to BS EN62305 and wind resistant up to 150mph. (Suitable ground fixings are needed to avoid sliding in hurricane conditions.)
Physical security is paramount and the building is designed to meet LPS1175 Rating-3, Tools Category-3 – meaning it can withstand a deliberate attempt at forced entry using bodily physical force and tools such as axe, cold chisel, brick bolster, crow bar, lump hammer and cordless drill.
The building can be constructed on a concrete pad or without, using a specially designed sub-frame.
It is designed specifically to allow simple assembly, disassembly, removal and re-deployment, enabling any global site to be utilised
For more on Cannon Technologies: http:// www.cannontech.co.uk

A video showing the construction technique and full details can be viewed at http://turt.co/can196

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Report on speakers at DatacenterDynamics Converged London

Today David Cotterill the UK Government’s  Deputy Director in the Cabinet Office for strategic change and IT reform told the conference how the Government’s initiatives are breaking the reliance on just six major ICT suppliers (with which the government historically spends £6bn of its total £18bn ICT budget) through a range of new initiatives.

He explained how the government has made major strides to change its procurement regimes to make it much easier for SME (small and medium enterprises) to provide cloud services. SMEs in the IT services sector can qualify through the G-Cloud II initiative and there are already some 500 who have passed through the simple process and are pre-qualified to provide services to Government departments. No longer will IT service contracts be simply extended and extended because it’s easier for officials – instead at the end of each contract term a competition round must be held – to ensure the Government is getting the best deal.

Cotterill cited as an example of the ‘old way’ a hosting provider which quoted the Government £4million to extend the contract versus the result of the new competitive process whereby an SME IT provider won the contract at £50k. “And that was the best bid, not the cheapest” Cotterill said. He explained that these and similar measures had already saved some £145million.

Nicola Hayes, managing director of market research company DCD Intelligence told the conference some of the findings of the new Data Centre Industry 2012 Census. In what is believed to be the largest survey to date of the global data center industry she explained that there are now some 150000 data centers worldwide with power consumptions over 100kilowatts. This. she said, puts the power consumption of the data centre industry worldwide at just less than that of the entire UK but more than Italy. But whilst this seems massive, she noted that data centres provide far more power efficient IT services than small IT setups in individual companies.

Outsourcing of IT services globally was up 31.3 per cent from 2011 to 2012 and she forecasts that this will increase by a further 23.8 per cent next year.

One of the reasons that data centres are so much more efficient than small IT systems is the investment they have made in reducing cooling and non-IT power from 2-3watts per watt of IT equipment down to 0.3 to 0.7 watts and also by deploying server virtualisation technology. Explaining that the server virtualisation market had now passed its peak, she forecast that network virtualisation will be a key next step over the coming couple of years.

DCD Intelligence key global forecasts for 2013 were data centre space up by 19.3 percent, power consumption up by 13.2 per cent and investment up 14.3 percent.

Guy Ruddock – of data centre operator Colt Technologies shared some of the company’s experience on what he called the ‘secret economics of the data centre’.

Expounding on his hypothesis that the true TCO (total cost of ownership) of a data centre should include ALL costs from the start of looking around for a site, through all the costs associated with building, operating and finally clearing the site plus the cost of the finance after the end of its life, he built up an economic picture of the true TCO being nearer to €360million – a far cry from the €65million usually cited. With the majority of this being energy cost and cost of finance he recommended to the conference that they should update their hardware regularly to the latest and most energy efficient since the equipment cost was miniscule compared to the energy cost savings it would bring.

In a panel session hosted by Ambrose McNevin, content director with DatacenterDynamics, it was agreed that the introduction of the metric called PUE (power utilisation efficiency) some four years ago had been one of the best things ever done in the data centre sector. Although not perfect, by its adoption and recognition by virtually all data centre operators and management – it had vastly increased the energy efficiency and environmental friendliness of data centres. The panel noted that it was so widely used that it was now used significantly by commercial data centres in advertising how energy efficient their operation was vis a vis their competitors.

It was generally agreed that it is now time to move to the next stage after PUE with new metrics to replace or augment it. One of the panel Zahl Limbuwaka of BCS the chartered institute for IT explained that development to make laptops work for longer has resulted in chips that are very power efficient – the next real challenge is to reduce the under-utilisation of IT equipment such as servers which will again reduce power use and cost.

The DatacenterDynamics Converged conference continues on Thursday 15th November at Lodon’s ExCel.

 

Cannon Technologies’ Outdoor Cabinets Keep The Channels Of Communication Open In Iraq

Cannon Technologies is celebrating after seeing 49 of its industry leading Outdoor Cabinets leave British shores on their way to Iraq, where they will be installed in a variety of external locations. These innovative containment solutions will be used as part of a comprehensive CCTV, telecommunications and surveillance network and were specially selected for their ability to ensure continuous operation in the high temperatures and harsh environment of the Middle East.

Cannon Technologies has a long history of product development for military and civilian applications, and this experience has been fundamental to the development of its wide range of integrated Outdoor Cabinet systems. The order for Iraq was the result of a lead from Dubai based systems integration specialist, Technology Partners, which required a solution that could be delivered to an exact specification. After assessing all the available options it felt that only Cannon Technologies was able to provide the requisite level of design and manufacturing excellence.

The Outdoor Cabinets have been produced in double- and single-bayed configurations, with the double-bayed variant providing 25U of working height. Their construction consists of a multi-layered external skin and utilises high-grade insulation boards to shroud an internal thermal chamber, which houses the temperature sensitive electronics. The cabinets have an estimated life expectancy of 28 years and were supplied in light aircraft grey.

The high temperatures that the Outdoor Cabinets will be required to operate in necessitated the use of an advanced air conditioning system within the thermal chamber. This is designed to work in conditions of up to 65°C and has the ability to cool the thermal chamber down to the required working temperature of 25°C. The large double-bayed cabinets are fitted with two air conditioning units, each giving a total of 1200W of cooling power, while the single bayed variant uses one.

Temperatures inside the cabinets are also lowered thanks to the use of solar shields, which prevent the external surface from becoming hot due to solar gain. These are designed to encase the cabinets in a ‘shadow’ and are fixed with thermally insulated mountings. To ensure continuous operation it is also essential to keep the inside of the cabinets clean and, due to the amount of fine dust that is a feature of the Iraqi environment, Cannon Technologies installed air filtration equipment alongside special door seals and locking systems to offer an IP55 rating.

Roy Radford, director at Cannon Technologies, commented, ‘Having our Outdoor Cabinets selected for installation in Iraq’s extreme environmental conditions is testament to the quality of our products, and the confidence they inspire in installers and end users all over the world. Maximum uptime is critical when it comes to using CCTV, telecommunications and surveillance equipment, and I’m delighted that we have been able to play a key role in ensuring the effectiveness of these important networks.’

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Rack Security and Protection

As well as housing a plethora of important active equipment, cabinets and racks also need to protect the sensitive data contained within them. Mark Hirst, T4 product manager at Cannon Technologies explains why sophisticated security, access control and monitoring technology is an essential component of any modern containment solution.

Security ranks highly on any data centre manager’s list of priorities and it’s not difficult to understand why, especially when you consider the devastating impact that downtime or data theft can have on a business.

 Risky business

With any data network there is always a risk that the information that flows through it could be intercepted and used for malicious purposes. However, there are a number of security processes that can significantly reduce the likelihood of this happening, including the physical and organisational security of the core network.

What was once a straightforward steel structure is now a sophisticated device that is the critical element in delivering the needs of today’s advanced data centres. Therefore, an integrated security approach at the cabinet and rack level is hugely important and, as a growing number of organisations are finding out, not only must they secure these infrastructure components, they must be able to prove the efficacy of their auditing systems to one or more governance bodies.

Compliance procedure

For companies that have to comply with legislation such as Sarbanes-Oxley, Basel II, PCI-DSS and the FSA, their data centres must adhere to strict asset documentation, configuration and change management, as well as rigorous and transparent documentation policies. In co-location facilities high levels of security are also required in order to comply with service level agreements (SLAs), as any data breach can prove costly both financially and in terms of reputation – something that could prove impossible to recover from.

In the financial sector data protection and corporate responsibility legislation is extremely stringent and even states that a company’s head office and corporate data centre must be sited in separate locations. With such rigorous security requirements it is this industry that is setting the benchmark for how access control and monitoring technology is being deployed.

Many and varied

While having a permanent manned security presence at a data centre is not at all uncommon, it usually forms part of a multi-layered approach which includes a range of technology that monitors and controls access both into and within the premises. When it comes to restricting access to data, securing the cabinets and racks that house servers and other active equipment is crucial. There are a number of ways that this can be achieved, and perhaps the most obvious is the use of reliable and intelligent locking systems.

Modern locking systems such as swinghandles are highly secure, robust, ergonomic and can be retrofitted. However, to add another layer of protection they can be fitted with an electronic keypad that simply screws to the back of the standard swinghandle, converting it into a remote access solution. The tamper proof cabling to the lock itself can also be routed through the internal door skin to hide it from view and further increase security.

The locking system will usually be used in conjunction with a personal identification number (PIN) or radio frequency identification (RFID) device. When it comes to room, row or cold aisle entry, one reader device may open all the locks in the cabinets in a particular row if required, while locks can also be unlocked in groups or by user privilege settings. The availability of intelligent access control also means that PINs can be issued that expire after a certain period of time and can only be used to gain access to specific cabinets.

Remote control

In unmanned environments it is necessary to be able to remotely monitor and control access to hardware. Software is now available that provides local and/or remote control of racks, cabinets, hot and cold aisles, cages, data rooms or outside enclosures. Based on ‘plug and play’ modules that can be used stand alone or daisy chained together into a high security, resilient system, this technology enables remote control from multiple locations concurrently, with full event recording and a rolling 24 hour audit trail.

This also ensures only authorised personnel can access the cabinets following a request and authorisation from a central source, which can additionally carry out access code changes remotely.

They can also be configured so that they require two people – for instance, a technician and a security operative – to go through an authentication process before the cabinet will unlock. When in, CCTV cameras can be triggered to record the access session or a simple photograph taken of the person(s) involved. Again, with these systems a full audit trail, including the video footage if taken, is stored for future reference.

Alarms can be generated if unauthorised entry is attempted or an unusual condition or problem is detected, such as if humidity levels within the facility rises above a pre-defined threshold. This allows designated staff to carry out an investigation that complies with any regulation and SLAs.

Finger on the pulse

An increasingly popular way of ensuring that only authorised personnel have access to cabinets is by using biometric technologies. These automatically measure people’s physiological or behavioural characteristics and examples include automatic fingerprint identification, iris and retina scanning, face recognition and hand geometry. The major advantage that this type of solution has over PINs or RFID cards is that it cannot be lost, transferred or stolen and is completely unique.

Although previously considered too expensive for most data centre based installations, the falling costs of technology over the last few years has meant that fingerprint security at the cabinet level has become a cost effective reality – one that is becoming more and more popular.

The time taken to verify a fingerprint at the scanner is now down to a second. This is because the templates – which can be updated / polled to / from a centralised server on a regular basis – are maintained locally, and the verification process can take place whether or not a network connection is present. The enrolment process is similarly enhanced with a typical enrol involving three sample fingerprints being taken on a terminal, with the user then able to authenticate themselves from that point onwards.

This level of efficiency, cost effectiveness and all round reliability of fingerprint security means that a growing number of clients are now securing their IT resources at the cabinet level and integrating the data feed from the scanner to other forms of security such as video surveillance.

Seeing is believing

In the event of a security breach, being able to identify the person(s) attempting to gain unauthorised access to a cabinet is extremely useful in bringing them to book. Fortunately, there are a number of tools that can help to achieve this.

Cabinets can have a video recording system installed that can either record constantly or be activated in the event of an access attempt. The system will send the data centre manager an email containing a still image of the person trying to gain access. That person can then remotely access the video system and watch events unfold and, when an audio device is also used, the unauthorised person can be addressed verbally. State-of-the-art systems also allow recording devices from eight cabinets to use one network video recorder (NVR), which also makes this method of monitoring cost effective.

The use of video is a tried and tested way of tracking movements in a facility and establishing who was doing what at a particular time. Although this comes with its own independent remote software package, it can also be incorporated into a data centre infrastructure management (DCIM) system. Not only can this be used to monitor, control access and designate user privileges, it can manage elements such as power usage and optimisation, environmental control and fire suppression systems with one single suite of dedicated software. Some leading solutions secure password and role permissions on users to ensure the remote systems are as secure as the sites.

Under threat

The threat of data theft and damage to equipment must be taken seriously – those that fail to implement a thorough multi-layered system run the risk of damaging their businesses and reputations. Rather than just being seen as metal boxes, cabinets and racks are in fact at the front line in keeping data safe and ensuring that audit trails comply with relevant legislation.

For More information visit: http://www.cannontech.co.uk/security.html

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What do Facebook, Microsoft, the European Commission and the UK Cabinet Office all have in common?

They are all headline speakers at this year’s main data centre and IT convention – DatacenterDynamics Converged 2012 at London’s Excel convention centre 14th and 15th November. (Full speakers list at http://gomyd.cd/london-speakers)

This year’s event takes place in the context of unprecedented media attention on data centres as either inefficient power drains or vital economic assets.

Facebook’s vice president of site operations Thomas Furlong will be discussing how Facebook began using leased data centre capacity before moving right through the spectrum to building its own custom data centres. Most data centre operators are quite circumspect about sharing their operational techniques and learnings.  Facebook is quite the opposite and everyone in the data centre industry stands to learn a lot from the experience they so freely share.

Liam Maxwell, deputy CIO of the UK government’s Cabinet Office, Will provide the latest details of the G-cloud strategy and procurement framework which is at the centre of the UK government’s programme for efficiency, reform and growth. He will explain how, through a drive towards open standards and open source, the UK government plans to help far more SME’s enter the marketplace – with IT becoming a major driving force for the UK economy.

Reliability, sustainability and performance are the key drivers behind the  global data centres poweringMicrosoft’s online, live and cloud services to consumer and business customers worldwide.  David Gauthier, Microsoft director of data centre architecture and design management – responsible for the company’s data centre footprint globally – will be explaining ‘The vertically integrated data centre’ an enabler of cost-optimised data centre solutions.

Meanwhile, the European Commission is concerned that the European market has been lagging behind the US in relation to cloud adoption.  Dr Carl-Christian Buhr, member of the cabinet of European Commission vice president and Nellie Kroes responsible for Digital Agenda Research and Innovation in ICT, will talk about the confusion, concern and contradictory regulatory environments that have been to blame for this.  Most importantly, Carl-Christian will describe the work – already 2 years underway – that the European Commission is doing to develop a standard set of regulatory guidelines to homogenise the regulatory environment to promote the use of cloud computing – especially amongst SMEs.

Data Centre Intelligence

With the DatacenterDynamics Census 2012 just published – probably the largest study yet with over 5000 people and companies surveyed – DCD Intelligence md and chief analyst Nicola Hayes will be presenting an in-depth look at the current data centre market and future projections.  This is essential listening for all data centre operators and suppliers.  (Register at http://gomyd.cd/london-register )

High Profile Bankers

Often said to be at the forefront of data centre technology the banks will be out in force at DatacenterDynamics Converged 2012. Anthony Bishop, Morgan Stanley former md global head of enterprise data centre operations and strategy, will speak on challenges and strategies for architecting the converged data centre – particularly in high pressure environments.

Barclays’ Steve Stringer, global head of data centre services and planning. will describe how Barclays developed and implemented an enterprise wide DCM strategy.

And Ian Alderton, former CIO of RBS will be chairing a highly resonant panel discussion on ‘Where does the buck stop when things go wrong?’

And there’s more

The BBC, RampRate, Colt, i3 solutions, HP, Riello, Hitachi, QHi group, EATON, Schneider Electric, Data Centre Alliance, Emerson, ABB, Rittal, Active Power, infinity, Digital Realty, ASHRAE, excool, RF Code, Global Switch, Skanska and many more will be sharing valuable information.

Across 14th and 15th November at Excel London, there will be six lecture theatres running atDatacenterDynamics converged – each with high quality non-sales-based presentations of vital interest to delegates.  Now in its 11th year, over 2,000 senior data center and IT professionals from the UK’s biggest companies and public sector organisations are expected to attend. The full list of speakers can be found here: http://gomyd.cd/london-speakers  and delegates can register here: http://gomyd.cd/london-register

 

Resultados do Censo Global de Data Center 2012

O Censo 2012 Global mostra que o investimento em data centers em todo o mundo cresceu 22% desde 2011, com um crescimento projetado de 14% em 2013.

DCD Intelligence publicou hoje a primeira das conclusões gerais do Censo Global DatacenterDynamics 2012 (http://turt.co/dcd16), o maior levantamento quantitativo do mundo da indústria de Data Centers.

As principais conclusões indicam que cresceu o investimento no setor, aumentando a demanda de energia em todo o mundo e um incremento significativo na adoção da terceirização, e em particular o uso de colocation.

Investimento global cresce até 22,1%

O censo indica nos resultados que o investimento total em Data Centers cresceu em cerca de US$ 86 billhões em todo o mundo em 2011 para US$ 105 billhões em 2012 – um aumento de 22,1%.

Nicola Hayes, diretora da DCD Intelligence diz: “Nossa previsão para 2013 mostra uma taxa de crescimento mais lenta, mas ainda muito saudável 14,5% acima dos níveis de 2012, com um investimento adicional de US$ 15 billhões

O maior aumento (22,5% a nível mundial) em investimentos 2011-2012 estão localizados na Gestão de Instalações e da área mecânica e elétrica, incluindo áreas como a distribuição de equipamentos eléctricos e comutação, UPS, geradores, refrigeração, equipamentos de segurança, sistemas de extinção de incêndios e de gestão de infra-estrutura de data center (aumento de 22,5% a nível mundial). Aumento de US $ 5 billhões de R $ 40 billhões para 49 billhões

As equipes de TI do setor (incluindo as equipes “ativas” como servidores, armazenamento, switches e roteadores) mostrou um crescimento mais lento, com 16,7% – de US$ 30 billhões a $ 35 billhões A projeção para 2013 é de um crescimento, mais lento.

Hayes disse: “Grande parte do crescimento do investimento no setor está sendo impulsionado pelo crescimento em mercados menos desenvolvidos – embora continuemos a ver o crescimento nos mercados maduros dos centros de dados na América do Norte e Europa Ocidental. Regiões como a Ásia Pacífico e América Latina são o que realmente conduzem os níveis de investimento em Data Centers em todo o mundo. “

A indústria de construção de Data Centers vai crescer acentuadamente em 2013

A tendência mundial de Data Centers “white space”  – a área em um Data Center que abriga equipamentos de TI – em todo o mundo cresceu a umm relativamente baixo 8,3% a partir de 24 milhões de metros quadrados para 26, embora o aumento maior será previsivelmente em 2013, com 19,2% e 31 milhões de metros quadrados.

Aumento significativo em outsourcing

Houve um aumento significativo na adoção da terceirização em todo o mundo – especialmente colocation – nos últimos 12 meses (até 31,3% a partir de US$ 16 bilhões para US $ 21 bilhões) e deverá continuar, com um aumento adicional de US $ 5 bilhões em 2013.

As razões para isso nas economias ocidentais incluem a necessidade nestes tempos econômicos difíceis para reduzir o CAPEX ea complexidade crescente no setor dos Data Centers..

No entanto, o crescimento mais rápido da terceirização ocorre na região da Ásia-Pacífico, onde o crescimento a grande escala de instalações compartilhadas no estado, está incentivando as empresas a terceirizar em vez de alugar ou comprar seu próprio espaço.

Comentando os resultados, Zahl Limbuwala, presidente do Grupo Especialista BCS Data Center (cujos 1400 membros representam fortemente todas as funções e facetas da indústria da engenharia, software ou na rama legal) disse: “Os resultados do Censo da Indústria DCD 2012 apoiam amplamente as tendências qualitativas que nossos membros têm visto no ano passado. “

“Os dados do Censo DCD apoiam o contínuo investimento que BCS está comprometida em tornar o setor através de iniciativas como o Prêmio CEEDA e qualificações em Data Centers

RESUMOS REGIONAIS

Ásia-Pacífico

Os resultados do censo global DatacenterDynamics ilustra a taxa que o data center de mercado está crescendo em Asia Pacific. O investimento total no setor é de até 24,2% 2011-2012 com a China apresentando o maior nível de crescimento na região. O censo preve que este crescimento continuará em 2013.

A região também apresenta o maior crescimento em termos de demanda de energia com um aumento de 48,6% ao longo dos últimos 12 meses em comparação com 5,3% de crescimento em requisitos de energia no mercado mais maduro da América do Norte. Nicola diz Hayes, diretor da DCD Inteligência “esses números refletem a construção significativa que ocorreu na região nos últimos 12 meses, como o mercado se move em direção a um nível mais maduro, destacando um problema potencial em termos de abastecimento de energia durante o próximos anos “.

América Latina

Resultados do censo global DatacenterDynamics demonstram que houve um crescimento significativo no setor de data center na América Latina nos últimos 12 meses, embora o mercado permanece fragmentado em toda a região. Investimento no setor cresceu 31,4%, de US $ 10.5 bilhões em 2011 para US $ 13,8 bilhões em 2012.

A maioria das instalações ainda pertencem ou estão operadas por usuários finais e em pequena escala, em termos de tamanho individual de data center. A região tem a menor porcentagem global de empresas de terceirização de operações de data center para um provedor de colocation, isto deverá aumentar ao longo dos próximos anos como o mercado amadurece, e mais instalações modernas de colocation entram em operação. Os requisitos de energia também estão crescendo na região, com um aumento de 41,2% nas exigências nos últimos 12 meses, e isto também é esperado para impulsionar a demanda por soluções de colocation e terceirização no setor.

América do Norte

Os resultados do censo global DatacenterDynamics mostram crescimento modesto no mercado norte-americano de data center, especialmente quando comparado a Ásia-Pacífico e América Latina. O investimento em data center na América do Norte cresceu 14% nos últimos 12 meses, um nível mais baixo do que o observado em anos anteriores. Nicola diz Hayes, diretor da DCD Inteligência “deve-se lembrar que este mercado é muito mais maduro do que outras regiões e para os níveis de crescimento será naturalmente menor do que nos mercados em desenvolvimento. Por exemplo, embora o investimento no mercado da América Latina cresceu 31,4% sobre o mesmo período do montante total investido é de R $ 13,8 bilhões em relação à América do Norte, onde o investimento ao longo dos últimos 12 meses está estimado em US $ clima 44.1bn. O ambiente econômico, teve um pequeno impacto em TI e em data center em particular com as empresas passando a serem mais cautelosas do que nos anos anteriores, em que diz respeito ao local onde os investimentos são feitos “.

Apesar da histeria da mídia muito sobre requisitos de energia no setor de data center, a demanda de energia na América do Norte, de fato, só cresceu 5,3%. Dados do Censo relativos ao consumo consciênte de energia, monitorização das emissões de carbono e monitoramento de energia global são também positivos na região mostrando um crescente compromisso de reduzir os custos de energia e abordar relações PUE elevados.

Europa

Apesar do toque condições econômicas em toda a região, o setor de data center continua a mostrando um crescimento constante em termos de níveis de investimento. Os resultados do censo global DatacenterDynamics mostram que o investimento em data center na Europa cresceu 13,6% no período 2011-2012, de US $ 40.5bn em 2011 para US $ 46bn em 2012. Embora este crescimento parece modesto em comparação com regiões como Ásia-Pacífico e América Latina (24,2% e 31,4%, respectivamente), é uma taxa de crescimento semelhante ao mercado centro maduro da América do Norte, a Europa ainda é responsável por uma alta proporção de total global de investimento (US$ 105bn ).

Data Centre Global Census 2012 Results

Global Census 2012 shows investment in data centres has grown globally by 22 per cent from 2011 with a projected further increase of 14 per cent into 2013.

8th October 2012 DCD Intelligence today released the first of the global findings from the DatacenterDynamics 2012 Global Census (turt.co/dcd16), the largest worldwide quantitative survey of the data centre industry.

Key findings include the continued increase in investment in the sector, a rise in in power requirements globally and a significant increase in the uptake of outsourcing in particular the use of colocation.

Global investment levels up 22.1 per cent

Results from the census indicate that total investment in data centres has grown from approximately US$86bn globally in 2011 to $105bn globally in 2012 – a rise of 22.1%.

Commented Nicola Hayes, managing director of DCD Intelligence: “Our forecast for 2013 shows a slower rate of growth but still at a very healthy 14.5% over 2012 levels with a further $15bn of additional investment.”

 

 

 

 

 

 

The largest increase (22.5% globally) in investment from 2011 to 2012 is in the facilities management (FM) and mechanical and electrical (M&E) sectors including such areas as electrical distribution equipment and switchgear, uninterruptible power supplies (UPS), generators, cooling equipment, security equipment, fire suppression and data centre infrastructure management systems and related services (22.5% increase globally). This was up $9bn from $40bn to $49bn.

The IT equipment sector (including ‘active’ equipment such as servers, storage, switches and routers) showed slower growth at 16.7% – from $30bn to $35bn. Projecting forward this is expected to continue to increase but at a slower rate into 2013.

 

 

 

 

 

 

According to Hayes: “Much of the increase in investment in the sector is being driven by growth in less developed markets – although we continue to see some growth in the mature data centre markets of North America and Western Europe. Regions such as Asia Pacific and Latin America are the ones really fuelling global data centre investment levels.”

Reduction in ‘concern’ over power availability.

Commenting on responses to the 2012 Data Centre Census around the world on power availability and cost Hayes noted: “Surprisingly, concern as to power availability and cost – both of which have been constant topics in the media and data centre professional groups in recent years –  is actually down on a global basis.

“This is explained in part by the increasing representation amongst the sample of companies in less developed markets where power requirements are smaller and so less constrained than in mature markets. Also in part by efficiency and other strategies put in place by data centre companies over the past 12 months to mitigate against increased power costs and to overcome issues to do with availability.”

Data centre real-estate to rise sharply in 2013

The global trend for data centre ‘white space’ – the area in a data centre which houses the IT equipment – grew globally by a relatively small 8.3% from 24 million square metres to 26 square metres; though a sharper rise by 19.2% to 31 million square metres is forecast for 2013.

 

 

 

 

Significant increase in outsourcing

There has been a significant increase in the uptake of outsourcing globally – particularly colocation – over the past 12 months (up 31.3% from $16bn to $21bn) and this is projected to continue with a further $5bn increase into 2013.

Reasons for this in the Western economies include the need during tough economic times to reduce CapEx as well as increasing complexities in the data centre environment.

However the greatest growth in outsourcing is evident in the Asia Pacific region where growth in large scale state of the art colocation facilities is encouraging companies to outsource rather than lease or buy their own space.

Commenting on the findings, Zahl Limbuwala, chairman of the BCS Data Centre Specialist Group (whose 1400 strong membership represents all functions and facets of the industry from engineering to software and legal) said “The findings outlined in the DCD Global Census 2012 largely support the more qualitative trends our members have seen over the last year.

“The figures support the continued investment BCS has committed to the sector through initiatives such as the CEEDA Awards and data centre qualifications.”

Census 2012 reports can be pre-ordered now and DCD Intelligence is already accepting enquiries for bespoke analysis. Go tohttp://turt.co/dcd16

 

REGIONAL SUMMARIES

Asia Pacific

Results from the DatacenterDynamics Global Census illustrates the rate at which the data centre market is growing in Asia Pacific. Total investment in the sector is up 24.2% 2011- 2012 with China showing the highest level of individual country growth in the region. Forecasts from the census predict that this growth will continue into 2013.

The region also shows the largest growth in terms of power requirements with a 48.6% increase in data centre power requirements over the past 12 months compared to 5.3% growth in power requirements in the more mature market of North America. Says Nicola Hayes, managing director of DCD Intelligence ‘these figures reflect the significant build that has occurred in the region over the past 12 months as the market moves towards a more mature level as well as  highlighting a potential issue in terms of power provisioning over the next few years’.

Latin America

Results from the DatacenterDynamics Global Census show that there has been significant growth in the data centre sector in Latin America over the past 12 months although the market remains fragmented throughout the region. Investment in the sector has grown by 31.4%, up from $10.5bn in 2011 to $13.8bn in 2012.

Most facilities are still end user owned and operated and on a small scale in terms of individual data centre size. The region has the lowest percentage globally of companies outsourcing data centre operations to a colocation provider though this is expected to increase over the next few years as the market matures and more state of the art colocation facilities come on line. Power requirements are also rising in the region with a 41.2% increase in requirements over the past 12 months and this too is expected to drive demand for colocation and outsourcing solutions in the sector.

North America

Results from the DatacenterDynamics Global Census show modest growth in the North American data centre market especially when compared to Asia Pacific and Latin America. Investment in data centres in North America grew by 14% over the past 12 months, a lower level than seen in previous years. Says Nicola Hayes, managing director of DCD Intelligence: “It should be remembered that this market is a far more mature one than other regions and so growth levels will naturally be lower than in the developing markets. For example although investment in the Latin American market has grown by 31.4% over the same period the total amount invested is $13.8bn compared to North America where the investment over the past 12 months is estimated to be $44.1bn. The economic climate has however had a slight impact on IT and in particular data centre spend with companies being more cautious than in previous years with regards to where investments are made.”

Power requirements North America

In spite of much media hysteria about power requirements in the data centre sector, power requirements in North America have in fact only grown by 5.3% . Figures from the census relating to power usage awareness, carbon emissions monitoring  and overall energy monitoring are also positive in the region showing a growing commitment to reducing energy costs and addressing high PUE ratios.

Europe

In spite of tough economic conditions throughout the region, the data centre sector has continued to show steady growth in terms of investment levels. Results from the DatacenterDynamics Global Census show that investment in data centres in Europe has grown by 13.6% in the period 2011 – 2012, up from $40.5bn in 2011 to $46bn in 2012.  Although this growth appears modest in comparison to regions such as Asia Pacific and Latin America (24.2% and 31.4% respectively), it is a similar growth rate to the other mature data centre markets of North America and Europe – which still account for a high proportion of total global data centre investment ($105bn globally).

 

About the 2012 Data centre Census

Supported this year by Cummins, Siemens and the BCS, the Chartered Industry for IT, the DatacenterDynamics Industry Census is the largest comparative study of data centre owners operators and end users worldwide. Designed to provide statistically significant insight into the scope and direction of the industry not only on a worldwide basis but also at a regional and country level, results provide the industry with robust insight into actual yearly growth in terms of power and space requirements, key technologies and other issues facing data centre professionals.

About DCD

With offices in locations around the globe, 54 conferences in 37 countries and business intelligence and professional development offered on a worldwide scale, DatacenterDynamics is a truly global specialist provider of content to the data centre Ind

 

 

 

Cannon Technologies Set To Fulfil Middle Eastern promise

Growing demand across the Middle East for Cannon Technologies’ market-leading range of data centre solutions has led to a new partnership with value added distributor CEREBRA ME.

CEREBRA Middle East is one of the region’s fastest growing value added distributors. CME has significant channel coverage in territories such as the UAE, Qatar, Kuwait, Oman, Bahrain, Egypt and Afghanistan,.and has recently set up a branch in KSA, increasing their market penetration.

Commenting on the new partnership, James Coughlan, director of Cannon Technologies Middle East, says: “With the recent release of several major new T4 Data Centre Solutions, including advances in Aisle Cocooning, and the continued growth of the market across the Middle East, we decided the time was right to start working with a new distributor.

“We’ve adopted new business models to help drive our sales in the region and with its experience and knowledge of the Middle East, CEREBRA are excellently positioned to help us meet this growing demand, and ensure that we continue to offer an exceptional level of service.”

Industry figures* reveal that in 2011/12, there was a 47% growth in investment in the Middle Eastern market for T4 data centre solutions, with the sector now worth $1.5bn a year.

“The figures demonstrate a considerable investment is being made to upgrade existing data centre stock,” adds Coughlan.

Among a raft of new data centre solutions developed by Cannon
Technologies is its range of ServerSmart Cab server cabinets, which offer unparalleled cooling capabilities and provide the perfect environment for universal housing of 19-inch servers.

Next week 17th October, James Coughlan of Cannon Technologies will be presenting a paper on High Density, High Resilience Data Centres at the Data Center Optimization Seminar being held in the Seven Sands Ballroom and the Dubai World Trade Center.

The Middle Eastern market will also be able to take advantage of new developments to the long established Cannon T4 Data Centre Manager (T4 DCM) software suite. The latest version means the network operations centre (NOC) is able to monitor a company’s entire global data centre portfolio as a single bar on the monitor screen and allows preventative or restorative action to be instigated in seconds.

CEREBRA will also be distributing a new range of min-data centre side mount cooling units, as well as promoting Cannon Technologies’ Free Form Aisle Cocooning – advanced technology which provides cost-effective air cabling containment as a single integrated solution, and features vertical closure panels, support for legacy technologies and a low energy footprint.

CEREBRA’s CEO Asit Ahuja adds: “Cannon Technologies’ products are a natural fit for our growing solution portfolio as they cater for a whole range of organisations, from SMBs up to enterprise class customers. The partnership will certainly enhance our ability to provide a complete range of data centre solutions and services to our channel partners and customers.”

* Figures from the Datacentre Dynamics Industry Census 2011

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