Brand-Rex Appoints Andy Sharkey As Sales Director

BRX0617_Andy Sharkey_SalesDirector_Brand-RexLeading data networking solutions provider Brand-Rex has appointed Andy Sharkey as its new sales director, based at the company’s headquarters in Glenrothes, Scotland.

Andy is a highly qualified professional with over 22 years experience in the IT industry, most recently holding the position of regional business director at Panduit.

Commenting on his new position, Andy said “I am excited to join Brand-Rex and look forward to combining my industry knowledge and experience to lead the sales organisation as we move the  business forward.”

At Brand-Rex Andy will be responsible for all aspects of sales strategy development and deployment. His appointment will further strengthen the senior management team ensuring ongoing support for the company’s channel and system integrator partners.  Andy’s wide ranging experience across international markets will be instrumental in realising the company’s plans to extend its territorial footprint.

Commenting on the appointment, Martin Hanchard, CEO, Brand-Rex, said, “We are delighted to welcome Andy to the Brand-Rex management team and look forward to his strategic contribution to the Board. His extensive experience and sales leadership credentials will help ensure we achieve our long term growth aspirations.

Mayor of London congratulates Virtus Data Centres on commencement of works at LONDON2

Boris Johnson City HallLondon, 5 November 2013 – Virtus Data Centres Ltd, (Virtus), London’s flexible and efficient data centre specialists has announced its plan for expansion of its London data centre portfolio and the start of construction of its second site in West London, LONDON2.

Virtus’ new flagship data centre is designed to meet the growing demand for scalable, reliable, on-demand colocation services and will be the first in London to deploy a new ground breaking fresh-air, evaporative cooling technology that dramatically decreases energy consumption, bringing site power usage effectiveness (PUE) to below 1.2, delivering substantial savings to Virtus’ clients.

 

By using this evaporative cooling technology together with solar panels, ground water from its own well, chimney racks for heat extraction, highly efficient UPS systems, and other innovative technologies Virtus LONDON2 will be the most energy-efficient data centre in London. It will reduce its environmental impact even further by using 100% green power from renewable sources and heat pumps to recirculate heat generated by the IT equipment into communal areas.

 

Mayor of London Boris Johnson welcomed the new investment in Virtus LONDON2 and commented “I’m delighted that Virtus has chosen to invest in London again. London is leading the global digital technology revolution and is the world’s leading technology hub with great British technology, creativity and innovation.  Up and coming companies like Virtus are at the heart of that whole explosion of talent in London and I’m delighted to see them using so many state of the art ways of saving energy and improving efficiency.”

 

Steve Norris, Chairman of Virtus Data Centres, and himself a former Mayoral candidate added: “Virtus is one of London’s technology success stories, growing fast in the 3 years since we opened the door of our first site in Enfield.  That growth is  fuelled by the boom in technology, media and mobile activity in London. We wanted our LONDON2 facility to be right at the cutting edge of environmental efficiency and we’re proud of what we’ve started.  We’re also looking at other sites for LONDON3. Virtus’ on-going commitment to innovate in-line with the way businesses need data centre space ensures that our customers can rely on maximum flexibility, quality, service and value.”

Steep Rise In Data Centre Space Enquiries says GVA Connect

Gateway Data Centre Exterior-W600Comment just released by GVA Connect (gva.co.uk/datacentres) – the company’s data centre property agency – notes that enquiry levels for data centre space demonstrated a steep month on month rise during quarter three of 2013 (03/13).

Said Charlie Carden, a director of GVA Connect, “This steep rise was not only in the volume of enquiries but also in the average size of space/power requirement compared to previous quarters. This is a good early indication of health returning to the data centre sector.

“These encouraging figures for the data centre economy follow GVA Connect’s recent announcement of the availability of a new data centre called Gateway in London’s West Thurrock (gatewaydatacentre.co.uk). With 86,000 square feet of data halls, up to 47MVA of diverse power and 2.0ms round trip latency to the City of London, Gateway is available as a Shell and Core, Powered Shell or Fully Fitted data centre.

Returning to his industry commentary Carden said, “The recovery is already evident from the serious increase in enquiries from US operators not only for space in the UK but across EMEA.

“Existing operators and potential new entrants are now investigating the UK market to satisfy requirements from their enterprise clients – many of whom are seeking to move to global outsourced IT solutions”.

A further rising trend, according to GVA Connect is the increase in interest for data centre space from corporate users – indicating a relaxation in corporate IT budgets. The same upward trend has also been noted from telecoms and media-related businesses.

“Being the leading agent for the marketing of UK data centre space”, concluded Carden, “We’re anticipating further rises to be driven by USA operators in Q2/14 and we’re well placed to assist clients in both lettings and acquisitions “.

 

 

Virtus Data Centres sponsors EuroCloud

Virtus Data Centres (‘Virtus’), London’s most modern and flexible data centre specialist announces today that it will be the sole sponsor for EuroCloud’s monthly meet up.

Discussing the future of the Cloud, September’s event will bring together five thought leaders, including IBM’s UK & Ireland Cloud Lead, Doug Clark, to give presentations. This will be followed by a moderated panel session, at which the audience can test the robustness of the leaders’ vision, and then wrapped up with a networking after-party. The event will be attended by 40 to 50 Cloud CEO’s and CTO’s from across the Cloud industry.

Join the speakers, EuroCloud members and Virtus at 15:30 on Thursday 19th September at the Furniture Makers Hall. If you would like to come along, follow the link below. Attendance is open to all and free for EuroCloud members.

http://www.eurocloud.org.uk/_m1723/events

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About Virtus

Virtus is London’s most modern and flexible data centre specialist. Its high quality, environmentally efficient and carrier rich data centres are the power and connectivity behind London’s financial, media, cloud and digital economy businesses.

Since 2008 it has built and operated highly connected data centres located in prime but cost effective locations close to the centre of London. Its sites provide multi-use, highly resilient and secure Tier 3 facilities, ideally flexible for handling a broad range of requirements for businesses of all sizes.

By owning and designing its own data centres it has maintained an emphasis on high power density and environmentally friendly cooling technology.  This maximises efficiency, minimises environmental impact and reduces operating costs for its clients.

Today it continues to innovate in the way businesses of all types buy data centre services to ensure it exceed its clients’ expectations in quality, flexibility, service and value.

For more information please go to: www.virtusdatacentres.com or contact us on twitter: @VirtusDCs.

200 More Network Providers at Virtus London Data Centres

Virtus LON1 Data Centre

Virtus LON1 Data Centre

Virtus Data Centres (‘Virtus’), London’s most modern and flexible data centre specialist has just added over 200 more network providers to its portfolio available to its colocation customers and partners – over 50 of whom are cloud and other managed ICT service providers.
Announcing the very large increase in network providers, Virtus CEO Neil Cresswell explained, “We’ve been able to expand access to so many new network providers at a stroke thanks to our new deal with Openreach who have extended their massive fibre network into our LON1 facility in Enfield.”
The open, wholesale nature of Openreach’s network means that all UK communications providers can access its fibre network on equivalent terms. This allows Virtus to offer their customers high speed Ethernet and other connectivity services from a wide choice of communications providers.
Commented Tim Barclay, MD, Sales, Marketing & Customer Engagement, Openreach: “Today’s deal with Virtus is part of a major push into the UK data centre market by Openreach. Our extensive and rapidly expanding fibre network means we are well placed to increase our foothold in this market so we expect to sign more deals over the coming months. We are the ideal partner for data centres looking to adopt a carrier neutral approach given our open, wholesale access model. We’re also speeding up the provisioning of our Ethernet services by building fibre links direct to major UK data centres well ahead of any customer orders.”
The dedicated fibre link from Openreach will provide a range of high bandwidth options, from 10Mb/s up to multiple 10Gb/s services. This will allow Virtus’ customers to access their mission critical information stored at the data centre via fast, secure and resilient backhaul links.

 

Virtus recently introduced CoLo-on-Demand, a new product set designed to enable cloud providers and other customers with short-term dynamic capacity needs, to satisfy their data centre requirements.
Said Cresswell, “Virtus already has a number of Tier I and Tier 2 carriers on-net including Level (3), Virgin Media, Geo Networks, Exponential-e, C4L and BT.  The Openreach diverse resilient fibre network adds far more carrier choice which will be particularly beneficial for our CoLo-on-Demand customers.”

 

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About Virtus

Virtus is London’s most modern and flexible data centre specialist. Its high quality, environmentally efficient and carrier rich data centres are the power and connectivity behind London’s financial, media, cloud and digital economy businesses.

 

Since 2008 it has built and operated highly connected data centres located in prime but cost effective locations close to the centre of London. Its sites provide multi-use, highly resilient and secure Tier 3 facilities, ideally flexible for handling a broad range of requirements for businesses of all sizes.

 

By owning and designing its own data centres it has maintained an emphasis on high power density and environmentally friendly cooling technology.  This maximises efficiency, minimises environmental impact and reduces operating costs for its clients.

Today it continues to innovate in the way businesses of all types buy data centre services to ensure it exceed its clients’ expectations in quality, flexibility, service and value.

For more information please go to: www.virtusdatacentres.com or contact us on twitter: @VirtusDCs.

 

About Openreach

Openreach is responsible for the first mile of the UK access network – the copper wires and fibre connecting homes and businesses to their local telephone exchanges. Openreach leads the deployment of BT Group’s £2.5bn commercial roll-out of fibre, delivering fibre broadband services to communities across the UK as well as installing and maintaining the communications infrastructure that links homes, businesses, public and voluntary sector organisations to their Communications Providers’ networks.

 

About BT

BT is one of the world’s leading providers of communications services and solutions, serving customers in more than 170 countries.  Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to its customers for use at home, at work and on the move; broadband and internet products and services and converged fixed/mobile products and services.  BT consists principally of four lines of business: BT Global Services, BT Retail, BT Wholesale and Openreach.

 

In the year ended 31 March 2013, BT Group’s revenue was £18,103m with profit before taxation of £2,315m.

 

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group.  BT Group plc is listed on stock exchanges in London and New York.

 

For more information, visit www.btplc.com

New Data Centre Industry Networking Series Launched

 Data centre industry portal DATACENTRE.ME launches a new series of industry networking events.

These new network events are being “themed” so that the attendees and sponsors can be sure they will be meeting customers and suppliers of exactly the same interests as themselves.

 

Said Caroline Hitchins, owner and founder of DATACENTRE.ME, “there are already a number of good networking events in London for the datacentre sector however, many companies have been asking me – because of my vast array of contacts and relationships in the industry – to launch a series of themed events which will give smaller companies the opportunity to co-sponsor events that they might not normally be able to stage on their own.”

 

The first DATACENTRE.ME networking event – which is themed Data Centre Construction and Infrastructure – takes place in London this week and has already been massively oversubscribed.

 

Said Rob Giles, construction director of Norland Managed Services, one of the sponsors of this first event, “We are really excited by the opportunities from this initiative by Caroline and DATACENTRE.ME. Caroline’s own networking abilities are well-recognised in the data centre industry and her ability to put the right people in touch with each other to do business is second to none.

 

The first event is co-sponsored by some very well respected names in the industry Uptime Institute, Raritan Europe, Norland Managed Services, GEA Heat Exchangers, Constant Power Services and construction quantity surveyors Camber & Company.

 

“We forecast that, with the high level of over-subscriptions for this first event, not only is the series going to be successful it is going to rapidly become a ‘must attend’ event on the networking circuit.”

 

The next event is already being planned for January 2014 with the theme of DCIM – Data Centre Infrastructure Management. Said Caroline, “Several high profile sponsors have already signed up and the final few spaces will be strictly on a first come first served basis.”

 

People may register their interest in attending the January event by emailing caroline@datacentre.me or calling +44 (0) 7544 121900.

 

Virtus Data Centres Goes Greener

Virtus LON1 Data CentreVirtus Data Centres (‘Virtus’), London’s most modern and flexible data centre specialist announces today it has secured a new power contract with E.ON for its LON1 London data centre facility – using only energy generated from fully renewable sources.

As part of its £1bn renewable energy programme, E.ON will be supplying Virtus with energy from within its portfolio of renewable sources, including on and off shore wind farms, biomass power stations and wave energy projects.

This means that all of the colocation customers within the Virtus LON1 facility will benefit from ‘green’ energy and will not be liable to pay the Climate Change Levy (CCL).

“Securing a fully renewable energy contract represents excellent value for our tenants and reinforces Virtus’ commitment to sustainability” commented Neil Cresswell, CEO at Virtus Data Centres. “Combined with our Eco-Engineering principles, the new contract further enhances the environmental credentials of our LON1 data centre. I am delighted that Virtus will now be providing customers with 100 per cent renewable energy. This further delivers on our commitment towards providing sustainable and environmentally efficient solutions which not only reduce the carbon footprint of our customers but provide the lowest costs for customers seeking high quality, flexible carrier neutral data centre solutions in London.”

The Virtus LON1 Tier 3 data centre features dual-resilient 8 Megawatt 11kV diverse electricity feeds. The site is located in Enfield, North East London and perfectly positioned for synchronous data replication to inner London locations with a 0.17 millisecond round trip latency – making it technically and physically close to both the City of London and Canary Wharf.

The LON1 data centre is also host to the newly launched CoLo-on-Demand service launched recently by Virtus which makes data centre colocation readily accessible and affordable for Cloud Service Providers.

The Climate Change Levy (CCL) is an energy tax to encourage business users to become more energy efficient, and to reduce their carbon dioxide emissions. Opting to use energy from a low CO2 source as Virtus has now done – such as wind, solar, geothermal, landfill gas or Good Quality CHP (Combined Heat and Power) – gives exemption from the levy to customers of Virtus’ already highly energy efficient LON1 data centre.

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Brand-Rex and How United Services Announce New Partnership

Brand-Rex, the leading supplier of copper and fibre optic based network infrastructure solutions for enterprises, data centres and extreme environments, is set to increase its presence and activity in the Middle East thanks to a new partnership with How United Services (HUS).

 

Established in 2000 by Interserve UK and Al Darwish United, HUS was developed as a company to deliver state-of-the-art mechanical, electrical, power and maintenance services to a diverse range of clients. Today, the company employs over 1,400 experienced staff and site operatives and its operations are supported by a number of strategically located personnel that offer comprehensive logistical support.

 

Qatar has witnessed phenomenal growth in recent years. Its construction sector is thriving due to an abundance of major infrastructure and facilities building projects that are related to the 2022 FIFA World Cup.

 

This, combined with the Qatar National Vision 2030 programme, which aims to create a sustainable economy and advance the standard of living of its people, means that HUS’ services are in high demand.

 

Carole Ann Taylor Williams, marketing manager at HUS, commented, ‘We are proud to be a part of this growth through the delivery of numerous projects across all spheres of construction. We work with blue chip clients such as RasGas, Exxon Mobile and Qatar Airways and we are increasingly involved with delivering high-end structured cabling projects. We recognise Brand-Rex as a major player in the provision of innovative network infrastructure products and systems, and consider Approved Partner status as an excellent way to develop this relationship for our mutual benefit.’

 

An Approved Partner, HUS is part of the Brand-Rex Business Partner Program, which offers a wide range of incentives such as project support, technical assistance, training and education, dedicated account management and a vast array of marketing collateral to help partners maximise their revenue generating activities. By working closely with Brand-Rex account managers, partners are encouraged to utilise as many benefits as possible and in order to offer the ultimate in peace of mind to end users, they are also able to issue the industry renowned Brand-Rex 25-year system warranty.

 

‘The appointment of HUS serves to further strengthen our commitment to developing and supporting our growing operations in the state of Qatar,’ concluded Brand-Rex country manager, Alaa Habanjar. ‘We look forward to working together with HUS on some of the most exciting projects in the Middle East and providing customers with some of the most advanced structured cabling systems currently available in the world.

 

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Out Of Work Graduates Go To High Tech Bootcamp In Search For Jobs

Data Centre Alliance BootcampThe plight of unemployed graduates in the UK, particularly London its capital, has been highlighted in the press and on the national news.

Bizarrely, the UK’s major high tech industry – data centres – have been having major difficulties finding suitable recruits to work in these ‘factories of the future’ – they are often the size of five or six football pitches and packed with tens of thousands of computer servers.

Today sees the start of Data Centre Bootcamp which aims to help out of work graduates and forces-leavers to find work in this exciting industry.

As well as tens of thousands of computer servers, Data Centres also contain massive electrical and mechanical installations, with generators as big as a ship’s engine and an amazing array of industrial-scale pipework.

A medium size data centre can use as much electricity as a small city – yet they are 100 per cent more efficient than company server rooms.

A very wide range of skills from Electrical and Mechanical Engineering to IT and sales are needed.

Probably the fastest growing area of the UK economy – and behind almost everything we do in today’s digital world, data centres are almost the only ‘factories’ remaining in the UK economy.

And they’re absolutely critical because everything from airline booking systems and air traffic control, to traffic-light phasing, Facebook status updates, tweets, e-mail, supermarket tills and stock control, Amazon, e-commerce. In fact just about every business you can think of now relies upon data centres for its operation.

“Amazingly,” says Simon Campbell-Whyte, executive director of international industry body the Data Centre Alliance, “the average age of people in the data centre industry is fifty-something and there’s a major skills shortage coming in this vital industry.

“We’ve worked with our many Data Centre Operator members to come up with ‘Data Centre Bootcamp’ which started today with TV news coverage by ITN. We hope this Bootcamp will give many unemployed graduates, and some of the highly able people now being forced out of our armed forces, the extra skills they need to become credible interview candidates for data centre employers.”

Today’s first pilot of Data Centre Bootcamp was devised by the Data Centre Alliance and is being run at the University of East London’s Dockland’s campus.

Said Campbell-Whyte; “The Data Centre Bootcamp is free to the attendees thanks to the sponsorship of training company C-Net and of two of London’s biggest data centre employers: Telecity and Telehouse.

“Both Telecity and Telehouse run massive data centre complexes in Docklands and are hoping that at the end of the Bootcamp they will have some of their best interview candidates in years.”

For the members of the Data Centre Alliance (which represents individual data centre professionals and equipment manufacturers as well as the data centre operators) – their expectation is that the pilot 10-day intensive will turn most of the 21 attendees into highly employable recruits.

If successful as expected, Data Centre Bootcamp will be run on a much larger scale in London, throughout the UK, Europe and the Far East.

The 21 ‘Bootcamp-ees’ on today’s pilot are mostly out-of-work Londoners including graduates of UEL, Queen Mary and Middlesex Universities. Additionally, three are forces leavers, plus a PhD student from Leeds who sees the Data Centre Bootcamp as her best chance of getting into this exciting and challenging industry.

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Brand-Rex Appoints Aldo Strawbridge to Top Regional Post for Middle East

Aldo Strawbridge Brand-Rex Middle East Regional Sales DirectorFollowing recent growth in the Middle East, data networking solutions provider Brand-Rex, is delighted to announce the appointment of Aldo Strawbridge as Regional Sales Director.

Taking up his post in August, Aldo will be based out of the Brand-Rex Regional HQ in Dubai. With partners in 12 countries throughout the region, he expects to spend much of his time visiting customers over the first few months to gain a detailed understanding of their needs and challenges.

Aldo Strawbridge said, “Information and communication technology is at the heart of every organisation’s activities. In the Middle East we are seeing a significant increase in demand. A major driver is the requirement for new infrastructure solutions resulting from the convergence of CCTV, building management, security and access control systems to Internet Protocol (IP). Instead of deploying five or six separate cabling networks through the entire building, just a single converged network is needed. This leads to significant cost savings and improved system integration. Brand-Rex has been developing IP/Ethernet structured cabling solutions for over two decades and is at the forefront of converged network solutions.”

Aldo will join Brand-Rex from NEC UK where he previously held the role of Director of Sales and Service Operations. Aldo has been involved in the telecoms industry for over 35 years and brings with him experience of the Middle East market, having previously worked for Lucent Technologies in the Kingdom of Saudi Arabia.

Announcing the appointment, Brand-Rex CEO Martin Hanchard said,
“I am delighted to welcome Aldo to the Brand-Rex team. His extensive business development and industry experience will be pivotal to help drive our plans to extend our reach throughout the Middle East and to continue to provide our customers with excellent support and service. Brand-Rex has been active in the Region since the 1990’s and has an impressive track record of reference projects including Dubai’s Silicon Oasis HQ in UAE, Bahrain Financial Harbour and Hamad Medical City in Qatar”

Aldo Strawbridge welcomes contact from customers and prospective customers and partners. He can be contacted at astrawbridge@brand-rex.com or via the Dubai Regional HQ on +971 (4)454 8644

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New: The Ideal Carrier-Grade Ethernet Tester For Saving Valuable Engineer Time on Site.

Ideal Networks UniPRO MGig1 Tester with UniPRO SEL1 Intelligent Loop-back UnitNew from IDEAL INDUSTRIES NETWORKS is the UniPRO MGig1 carrier-grade handheld Ethernet tester including the latest Y.1564 NetSAM multiple concurrent service test capability.

Designed for all engineers and subcontractors involved in carrier and metro Ethernet service turn-up, mobile Ethernet backhaul, microwave and wireless-link Ethernet setup. It’s also ideal for enterprise users who want to check up on supplier SLA (service level agreement) performance.

With its comprehensive NetSAM Y.1564 multiple concurrent service stream testing capability it is also ideal for setup testing and troubleshooting in a wide range of other applications including on-train/metro command, control and communications, trackside communications and signalling, electricity, gas and water distribution, petrochemical plants and rigs plus many other industrial Ethernet applications.

Launching the new rugged tester, which boasts IPv6 as well as IPv4 and the latest Y.1564 test program, Xing Ye, carrier-Ethernet product manager with IDEAL INDUSTRIES NETWORKS, said “most testers simply limit themselves to the prescribed tests, but by doing that they don’t help the field engineer to overcome the many hours of wasted and unproductive time on site sorting out network configuration and mis-patching issues.

“However, we have designed UniPRO MGig1 to be the engineer’s friend, adding in a suite of functions that go beyond the prescribed test and which can significantly speed up the traditional ‘trial and error’ troubleshooting of these pre-testing problems, meaning UniPRO MGig1 can save hours on site.”

For many years, technicians and engineers have had to use the rather long winded RFC 2544 for service turn-up and acceptance testing. However, RFC 2544 was devised for the lab-testing of isolated pieces of network equipment and can only test one parameter at a time, so it takes a long time and is not representative of today’s multi service-stream networks with often multiple VLANs and multiple QoS (Quality of Service) requirements all competing for limited bandwidth.

Ye continued, “the ITU Y.1564 test regime – implemented in the NetSAM software on UniPRO MGig1 – enables testing of up to eight services concurrently including colour-aware and non-colour-aware networks with Q-in-Q; VLANs nested up to eight-deep; and three levels of Label, Class, and TLL on MPLS networks.

“Layer 3 QoS tags, ToS and DSCP are also encompassed. It brings Ethernet testing forward by leaps and bounds into the 21st century and finally makes it representative of real network requirements and SLA’s.”

UniPRO MGig1 is available in copper-only or copper plus fibre formats and can perform
single ended testing, pass through testing and long distance loopback testing (in combination with its low cost companion the UniPRO SEL1 remote control active loop-back unit or a second UniPRO MGig1). For Bi-Directional testing two UniPRO MGig1s are used but the far end unit can be remote controlled removing the need for a second engineer.

UniPRO MGig1’s ‘Autotest’ button can be programmed to run a sequence of tests without further user intervention saving even more engineer time, by allowing the engineer to conduct other work without having to babysit the tester.

UniPRO MGig1 and its SEL1 companion will test copper Ethernet at 10Mb/s, 100MBb/s and 1Gb/s with the fibre enabled models also testing Gigabit Ethernet over a choice of 850nm multimode, 1310nm or 1550nm single mode fibres using interchangeable SFP modules.

The UniPRO MGig1 price starts from £1200.68, and UniPRO SEL1 is £632.61 (excl. local taxes). The UniPRO MGig1/SEL1 series of test instruments are available through a comprehensive distributor network. To read the full product brochure and find distributors visit: http://turt.co/idn15

The UniPRO MGig1/SEL1 test capabilities include:
• Y.1564 NetSAM
• RFC 2544
• BERT (bit error ratio test)
• SLA-Tick single stream and multi service streams
• Separated target and service tests
• Top-ten bandwidth users
• Simultaneous IPv4 and IPv6
• PoE and PoE+ voltage and power check
• Hub-blink cable trace
• Copper cable check
• Optical receiver power
• Detect and warn on circuits with ISDN, PBX and unexpected voltages
• Additional network stress-test traffic generation on dual-port models

 

Queen Mary, University of London chooses Virtus Data Centres to host its business critical IT platform

London, 13th June 2013 – Virtus Data Centres (“Virtus”), a leading London provider of environmentally efficient, modern, interconnected carrier neutral data centres, announced today that it has completed implementation of a new IT platform in its LON1 data centre for Queen Mary, University of London. Queen Mary is one of the UK’s leading research-focused higher education institutions and Virtus’ LON1 data centre now supports all of its business critical IT applications.

With around 16,900 students, 3,800 staff and an annual turnover of £300m, Queen Mary is one of the biggest University of London colleges. It teaches and researches across a wide range of subjects including the humanities, social sciences, law, medicine, dentistry, science and engineering. Queen Mary is also a member of the prestigious Russell Group which represents 24 leading UK universities that are committed to maintaining the very best research, an outstanding teaching and learning experience and unrivalled links with businesses and the public sector.

Jonathan O’Regan, Queen Mary’s Assistant Director IT infrastructure, said: “Virtus’ facility is hosting the core infrastructure of our new IT platform supporting the University’s business critical applications. Queen Mary chose to partner with Virtus because of their highly pragmatic and professional approach to doing business whilst delivering ‘best in breed’ data centre facilities.”

Neil Cresswell, CEO at Virtus, commented: “We are delighted that such a high profile educational and research organisation has chosen our facility to host its business critical platforms and applications. At Virtus we have a 100% track record of service availability and are committed to delivering an agile, scalable infrastructure platform to support Queen Mary’s business requirements.”

http://www.virtusdatacentres.com/news/queen-mary-university-of-london-chooses-virtus-data-centres-to-host-its-business-critical-it-platform

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For more information please contact:
William Horley
T: +44 (0) 207 499 1300
E: wh@virtusdatacentres.com

About Virtus

Virtus Data Centres own, design, build and operate environmentally and economically efficient data centres around the heart of London’s cloud and digital data economy. Our customers can rely on our secure facilities and uptime record for their data and applications, enabling them to store, protect, connect, process and distribute data to customers, partners and networks within our data centres and the global digital economy. For more information please visit www.virtusdatacentres.com.

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Brand-Rex takes centre stage at the Guildhall School of Music & Drama

Guildhall Milton Court1, Brand-Rex, the leading supplier of copper and fibre optic based network infrastructure solutions for enterprises, data centres and extreme environments, is proud to announce that its products and systems have been used extensively within the Guildhall School of Music & Drama’s new £90m Milton Court facility in London.

Offering aspiring musicians, actors, stage managers and theatre technicians a creative and stimulating environment in which to develop as artists and professionals, Milton Court is a state-of-the-art teaching and performance building and, as such, it requires the best possible network infrastructure for its staff, students and visitors.

The Guildhall School of Music & Drama’s Head of IT, Richard Antonel, was charged with overseeing the implementation of a network infrastructure that could provide the highest possible levels of performance and future proofing. He explained, ‘The scope was to install a high specification structured cabling system that would last in excess of 25 years. We decided to install 10Gbit/s to every outlet. After carrying out research I decided the Brand-Rex 10GPlus Category 6A system would offer the best combination of value, reliability and longevity.’

Chris Chandler, technical manager at Brand-Rex, who advised on the system design commented, ‘For this environment a shielded foil twisted pair (F/FTP) low smoke zero halogen (LSOH) cable was the most appropriate option due to the quantity of electrical services in the building that could cause electromagnetic interference (EMI). Over 150km of it was used to configure 2,000 10GBASE-T channels and, in addition, singlemode (OS2) and multimode (OM4) optical fibre from our FibrePlus range has been used in the campus wide area network (WAN) and internal backbones respectively.’

A truly converged multimedia environment, as well as running data, voice and video conferencing applications, the IT infrastructure at Milton Court has to be able to handle the many radio and TV broadcasts that will be made from the new facilities as well as supporting the Guildhall’s recording studios for sound and video. It will also facilitate a large digital signage system, as well as wireless networking to accommodate the increasing preference for ‘bring your own device’ (BYOD) functionality amongst students. It is also used to network a building management system (BMS) that operates access control, CCTV, and heating and ventilation.

As a third party tested and approved cabling system, 10GPlus not only meets and exceeds the performance outlined in EIA/TIA for Category 6A, but also meets and exceeds requirements in ISO/IEC for Class EA. The 10GPlus system therefore has unparalleled levels of certification and is manufactured in accordance with ISO 14001 and ISO 9001:2008.

Antonel is confident that Milton Court’s communications infrastructure will fully support the technologies of the future. He concluded, ‘Milton Court will open in September and I know that its network infrastructure will perfectly complement and enhance the outstanding quality of the Guildhall School of Music & Drama’s training and the success of its graduates.’

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Photo Available Here: http://turt.co/brx567
Caption: Guildhall Milton Court
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About the Guildhall School
The Guildhall School is a vibrant, international community of young musicians, actors and theatre technicians in the heart of the City of London. Rated No.1 specialist institution in the UK by the Guardian University Guide 2013, the School is a global leader of creative and professional practice which promotes innovation, experiment and research, with nearly 900 students in higher education, drawn from nearly 60 countries around the world. It is also the UK’s leading provider of specialist music training at the under-18 level with nearly 2,500 students in Junior Guildhall and the Centre for Young Musicians. The School is widely recognised for the quality of its teaching and its graduates, and the new building, Milton Court, will offer state-of-the-art facilities to match the talent within its walls, ensuring that students enter their chosen profession at the highest level.

Milton Court will have a new 608-seat concert hall plus two theatres (227- seat and studio), three rehearsal rooms, television studio suite, departments for costume, wigs and make-up, office space, tutorial rooms and public foyers. This will allow the School to offer facilities commensurate with those in the profession, helping to attract the most highly regarded teachers and best students internationally. The total cost of Milton Court is £89 million. The two foundation donors are Heron International and the City of London, and together they have generously provided a combined contribution of £75 million. The School is raising the remaining £13.5 million to fully equip the building to the highest professional standards.

With the opening of Milton Court the cultural quarter in the heart of the City of London will stretch from the School’s two buildings and the Barbican on Silk Street up to the Barbican’s two new cinemas, and northwards to LSO St Luke’s on Old Street, offering a richly varied range of venues and performances spaces. The Milton Court Concert Hall will also be used by the Barbican’s two new Associate Ensembles – the Academy of Ancient Music and Britten Sinfonia – where part of their Barbican season performances will take place, for Barbican classical and contemporary own promotions and commercial hire, as well as for Creative Learning, the Barbican’s joint outreach division with the School.

ABOUT BRAND-REX
Brand-Rex is a global operation, designing, developing and manufacturing the most sophisticated, high performance copper and fibre cabling systems for communications and extreme environment applications. Headquartered in Scotland, the company is committed to being a trusted market leading provider of best-in-class communications infrastructure solutions. As well as developing products and systems of the highest quality, the company is entirely carbon neutral and offsets all the CO2 created by the manufacture and distribution of its products. For more information visit www.brand-rex.com

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Savvis Earns Silver CEEDA Honor for Data Center Energy Efficiency

DCProfessional Development today announced that BCS, the Chartered Institute for IT, has awarded Savvis, a CenturyLink company and global leader in cloud infrastructure and hosted IT solutions, a silver Certified Energy Efficient Datacenter Award for its LO3 London Docklands data center.

Savvis is the seventh organization in the world to demonstrate its leadership in sustainability and data center energy efficiency by earning a CEEDA honor, which is administered by DCProfessional Development on behalf of BCS.

“We are proud to meet the comprehensive, rigorous standards of the CEEDA independent assessment program,” said Drew Leonard, vice president, colocation product management, at Savvis. “This recognition speaks to Savvis’ dedication to enhancing the energy efficiency of its global data centers and the commitments of our people, who have worked diligently to optimize our operations for providing sustainable, secure and agile IT infrastructure solutions to our clients around the world.”

CEEDA provides evaluated organizations with an independently assessed and audited appraisal of the extent to which their data centers adhere to best practices in energy efficiency. Renewed biennially, the assessment has been developed in line with EU Code of Conduct for energy efficiency in data centers, based on globally recognized best practices in data center engineering, IT infrastructure, monitoring and management.

Under the program, DCProfessional Development assesses participating data centers for gold, silver or bronze certification. The assessment includes a comprehensive report combining a description of the performance of the best practices measured, a set of benchmarking tools and a roadmap for further improvement.

Savvis’ LO3 Docklands data center, which opened in June 2012, is a 1.5 megawatt facility with 11,000 square feet of raised floor space located in London’s prime financial district. It supports cloud services, hosted IT solutions and colocation for a range of businesses in the financial service, consumer brand, government and other sectors. It is one of more than 50 data centers Savvis operates worldwide.

DCProfessional Development-appointed assessor John Booth evaluated the facility against CEEDA energy-efficiency best practice criteria, commenting in his final appraisal report:

“The LO3 Docklands data center is an excellent example of a facility where the latest energy efficiency design measures and the on-going efforts by facilities and management to fully comply with the EU Code of Conduct and CEEDA – as well as go above and beyond – are to be applauded. Savvis’ commitment to energy efficiency and carbon reduction is clear to see, as well as its commitment to [its] customers’ sustainability and energy efficiency efforts, and it is refreshing that the performance of the data center is seen as important within senior management.”

In addition to Savvis, other organizations that have received a CEEDA include: ARM, Fujitsu, the Co-Operative Group, the University of St. Andrews, the Wellcome Trust Sanger Institute and Westpac Bank.

To find out more about CEEDA contact d.carter@dc-professional.com or visit www.dc-professional.com

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About DCProfessional Development

DCProfessional Development’s mission is to provide the global data center community with the best informed, most coherent and accessible learning, development and assessment services, thereby helping organizations reduce downtime, increase productivity and enhance energy efficiency.

For more information, visit www.dc-professional.com

About BCS

Our mission as BCS, The Chartered Institute for IT, is to enable the information society.  We promote wider social and economic progress through the advancement of information technology science and practice.  We bring together industry, academics, practitioners and government to share knowledge, promote new thinking, inform the design of new curricula, shape public policy and inform the public.

Our vision is to be a world-class organization for IT. Our 70,000 strong membership includes practitioners, businesses, academics and students in the UK and internationally. We deliver a range of professional development tools for practitioners and employees.  A leading IT qualification body, we offer a range of widely recognized qualifications.

For more information, visit www.bcs.org

 

Notes To Editors

For further information on the report series or about DCProfessional Development

Please contact:

Nick Morris, DC Professional Development

Tel:    +44 20 7426 4817

Email:  nick.morris@DatacenterDynamics.com

OR

Phil Turtle, DataCenterIndustryPR – Turtle Consulting

Email phil.turtle@turtleconsulting.com

Tel: +44 7867 780 676

Second Only To Dell For Brand-Rex in Green IT Awards 2013

Kennedy Miller kilted With Brand-Rex And Customers Celebrate Green-IT Awards SuccessAt the 2013 Green IT Awards in London, Network Infrastructure leader Brand-Rex was named runner-up to Dell in the Manufacturer of the Year category.

“Being named ‘runner-up manufacturer of the year to a giant company with Dell’s resources is a massive achievement and firmly places Brand-Rex in the league of the world’s most environmentally advanced companies,” said Brand-Rex environmental development manager Kennedy Miller. “This places us far in advance of any other company in the copper and fibre optic network infrastructure sector.”

Brand-Rex, which also won a Green Apple award in September last year, became the first cabling company in the world to achieve Global Carbon Neutral status for its worldwide operations back in 2011 and in 2012 it was the first company in its sector to launch carbon-neutral products.

The Green IT Awards 2013, which were supported by the UK Government’s department of Energy and Climate Change, set out to showcase and reward the organisations that have made the most significant contribution to improving the IT industry’s environmental performance over the preceding 12 months.

Amongst the judging criteria winners were required to demonstrate ethical management practices – including showing they went ‘beyond the call of duty’ and that its ‘green’ efforts are reflected in its advertising, marketing and sales – to help increase visibility of the topic throughout the industry.

Said Miller, “Taking the environmental approach to business is not just an add-on it requires a complete transformation in thinking across an organisation. Far too many companies have failed to grasp the idea that once you’ve done a full environmental audit – it immediately shows you where you can cut costs and improve profits.

“To be judged in the same league as Dell is a massive honour and recognition of the foresight of the staff, management and the whole supply-chain at Brand-Rex. My profound thanks go to them all.”

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ABOUT BRAND-REX
Brand-Rex is a global operation, designing, developing and manufacturing the most sophisticated, high performance copper and fibre cabling systems for communications and extreme environment applications. Headquartered in Scotland, the company is committed to being a trusted market leading provider of best-in-class communications infrastructure solutions. As well as developing products and systems of the highest quality, the company is entirely carbon neutral and offsets all the CO2 created by the manufacture and distribution of its products. For more information visit www.brand-rex.com

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Demand Set to Outstrip Supply in Latin American Colocation Data Center Market

New Space Latin AmericaMarket Ripe for New Entrants says DCD Intelligence

Demand for colocation data center facilities in the Latin American region looks likely to outstrip supply according to new research released by DCD Intelligence today.

The new report, ‘Latin American Colocation’ (http://turt.co/dcd46) concludes that there is room in the market for new entrants, especially in cities outside of the major hubs.

 

Most of the countries in Latin America are classed as emerging markets in terms of data center market growth and in common with other emerging markets such as those in Asia Pacific, Colocation is now seen as a viable option for businesses in terms of outsourcing their data center requirements. In fact, a larger percentage of data center white space is outsourced in the LatAm region than in many western countries.

 

According to Nicola Hayes, managing director at DCD Intelligence ‘What we see in the Latin American markets is that companies are far less reluctance to outsource data center requirements than has been the case at same stage of market development in other regions.  In previous years the colocation market was hampered in Latin America by a lack of suitable pure colocation space but this has changed over the past 2 years with a greater variety of stock now available”.

 

“2012 saw a significant amount of new build plus expansion to existing facilities in many of the countries researched and –  whilst Brazil continues to offer the largest amount of colocation space and has the largest number of providers across the region – other countries are gaining momentum. For example Colombia witnessed the highest number of new entrants to the market and Chile’s growth rate in terms of available space has overtaken that of Mexico.” Hayes reported.

 

Chart  here: http://turt.co/dcd46p2  [user: pics | pwd: pics]

Caption: New Colocation Space Latin American Markets

 

Although supply is increasing, there is still room for new entrants – particularly as demand is rising not only in the major cities where the majority of space is located but also in secondary locations.

 

The Latin American Colocation report also identified that providers with a regional rather than single country presence are for the most part international providers rather than native Latin American companies.

 

“There are indications that some of the larger country providers are looking to establish a presence in neighbouring countries in order to capitalize on opportunities outside of their own markets but at present ‘regional’ coverage is the domain of the large international players,” Hayes concluded.

 

For more information about the report Latin American Colocation please visit http://turt.co/dcd46.

 

About DCD Intelligence

Specialist research and analyst company in the Data Center, Telecoms and IT sectors – with the global reach of parent company DatacenterDynamics, DCD Intelligence is uniquely placed to offer professionals in these sectors holistic yet statistically sound business intelligence whether in form of research reports, data tools or fully bespoke projects.

 

DCD Intelligence is committed to basing our analysis on stringent research techniques accepted by research communities worldwide. An understanding of the process we employ gives our client base confidence in the reports, studies and bespoke analysis produced by our team of respected researchers and analyst.

 

About DatacenterDynamics

DatacenterDynamics is a full service B2B information provider at the core of which is a unique series of events tailored specifically to deliver enhanced knowledge and networking opportunities to professionals that design, build and operate data centres.

 

With 50 established annual conferences in key business cities across the world, DatacenterDynamics is acknowledged as the definitive event where the leading experts in the field share their insights with the top level datacentre operators in each market.

 

In 2012 over 28,000 senior data center professionals have attended a DatacenterDynamics event, creating the most powerful forum in the industry today.

 

DatacenterDynamics is renowned for its proximity to the data center market in all its event locations, seeking to establish one on one relationships with every professional with whom we engage. This personal touch coupled with a deep understanding of the market mechanics makes DatacenterDynamics much more than just a B2B media provider, which is highlighted by the number of long-term relationships that have been forged internationally with end-users, vendors, consultants, governments and NGOs alike.

 

‘Rain Umbrella’ For Computer Servers Wins US Patent – And Sees Orders Triple Post SuperStorm Sandy

DCME0014_TurtleShellServerShield - An UmbrellaTo KeepWaterAnd DebrisOff DelicateEquipmentWhenLeaks AndStormsOccurAbove-W600Hundreds of thousands of data centers and server rooms are in multi-tenanted buildings across the US and elsewhere. Within them, critical computer servers and telecommunications equipment are regularly damaged by water dripping – and sometimes cascading – through ceilings from leaking or burst pipes on the floors above.

And worse: In storm-prone areas, it is only too frequent for roof-damage to allow water to come flooding in (even when the roof is several floors up) – causing widespread destruction of the server equipment and disruption to businesses.

An invention called the Turtle Shell server shield – effectively a massive umbrella for data center servers and telecoms racks – is already protecting thousands of servers around the US and as far afield as Norway and Pakistan.

Completely innovative, the Turtle Shell server shield has just been granted US patent number 8,413,385 in recognition of its uniqueness.

Glenn Mahoney, president at Turtle Shell Industries, and his team have been developing the product for four years – with considerable success.

Said Mahoney, “We’ve been called to many disaster sites where storms and pipe bursts have sent water cascading through the ceiling and right through $millions-worth of server and telecoms equipment – not only interrupting vital business operations but in most cases damaging the equipment beyond repair. It’s a highly distressing sight to see”.

“In one such situation – a major cable operator’s network center in New York – thousands of customers were offline because of the water damage. While the center was being rebuilt, the operator asked us to fit Turtle Shells, as one of several new disaster precautions. Less than two years later torrential storms hit again but even the newly reinforced roof gave way and water came cascading through again. However this time, the unique Turtle Shell ‘umbrellas’ kept the water out of the electronics and the equipment kept on working. With $millions worth of equipment saved to carry on earning revenue.”

You can see an amazing video of both the first and the second storm damage as this NYC data center is struck in 2008 and 2010 at ‘Turtle Shell in action’ here: http://turt.co/dcme14.

Turtle Shells are made from a very strong polycarbonate and shaped like a sideways “(“ extended over the full length of each suite or racks.

They can be installed over, under and around all manner of cables, conduits and support rods or brackets. Once installed Turtle Shells are total watertight. They can also be fitted with flexible curtains which can be operated manually or automatically to ensure that water doesn’t splash into the front and rear of racks.

“We’ve seen a 300 percent raise in sales since October,” said Mahoney. “As people on the East coast are recovering from super storm Sandy they are thinking seriously about how to build-in extra disaster protection. And Turtle Shells are proving to be the ideal solution not just for data centers, but telecoms and cable operators, hospitals, schools, universities and Government sites too.”

For further information on Turtle Shells and advice on how to protect your sensitive equipment from damage by falling water and debris visit turtleshellproducts.com

(Note: Turtle Shell Products is a client of Turtle Consulting Group, but the companies are not related. GREAT NAME THOUGH!)

 

Data Centres Could Experience 30 Per Cent More Failures as Temperatures Increase

Alan Beresford EcoCooling Managing DirectorMany data centre operators have been increasing the operating temperature in their data centres to reduce the massive costs of cooling.  But, warns Alan Beresford, technical director and md with EcoCooling – they run the risk of significantly more failures.

ASHRAE (the American Society of Heating and Refrigeration Engineers) is generally considered to set the standards globally for data centre cooling. A few years ago it relaxed its recommended operating range for data servers from 20-25C (Celsius) to 18-27C.

“For decades,” said Beresford, “data centres have operated at a 20-21C temperature. With the relaxation in the ASHRAE 2011 recommendation plus the pressure to cut costs – data centres have begun to significantly increase the ‘cold aisle’ temperature to 24-25C and in some cases right up to 27C.

“But many of them have not taken into account the study of server reliabilities detailed in the ASHRAE 2001 Thermal Guidelines for Data Processing Environments – which predicts that if the cold aisle temperature is increased from 20C to 25C, the level of failures increases by a very significant 24%. Upping the temperature to 27.5C increases the failure rates by a massive 34 per cent.

Warns Beresford: “And if the air temperature going into the front of the servers is 27C it’s going to be very hot (34-37C) coming out of the rear. For blade servers it can be a blistering 42C at the rear!

“It’s not just the servers that can fail,” states Beresford, “at the rear of the servers are electric supply cables, power distribution units and communication cables. Most of these are simply not designed to work at such elevated temperatures and are liable to early mortality.”

Interestingly, again according to ASHRAE’s published figures, if the temperature is reduced to 17C – the server reliability is improved by 13 per cent compared to conventional 20C operations.

“To cool the air to 17C would be completely uneconomic with conventional refrigeration cooling,” said Beresford, “our modelling shows it would require over 500kW kilowatts of electricity for every megawatt of IT equipment.

“However, with our evaporative direct air cooling CRECs (Computer Room Evaporative Coolers), this 17C operation would require
less than 40kW kilowatts – a saving of over 450kW compared to conventional refrigeration and a reduction of PUE (Power Usage Effectiveness) of 0.45.

When given the option of cooling a data centre with refrigeration at 27C compared with evaporative cooling at 17C at less than 10% of the energy use, 40% less temperature related server failures and a more stable environment for other components it is clear why over 150 UK data center operators have adopted this approach.

Alan Beresford has prepared an informative webinar explaining how evaporative cooling works and why it uses so little energy compared to conventional refrigeration. To watch it visit http://turt.co/dcme12

Beresford adds a final point, “when Engineers and technicians are working on servers, it’s usually at the rear where all the connections are. If they are going to have to work regularly in temperatures of 34C to 42C there might be health issues to consider too. Keeping their working environment under 30C is a far more acceptable solution.”

To find out more about EcoCooling CRECs visit www.ecocooling.org

 

ColdLogik Pours Cold Water On Data Centre Cooling – And Nets The Queen’s Award!

Michael Cook USystems Managing Director And FounderUSystems, the innovator in data centre cooling, has won the coveted 2013 Queen’s Award for Enterprise in the Innovation category for its multi-award winning ColdLogik data centre cooling range.

The Queen’s Award for Enterprise is the UK’s most prestigious award for business performance and recognises and rewards outstanding achievement. The Innovation category is for continuous innovation and development, allied to commercial success, sustained over at least five years to levels that are outstanding for the size of a company’s operations.

Michael Cook, USystems’ MD and founder said, “We are extremely excited and proud to receive this award which helps to elevate our profile and endorse our success.

“The Queen’s Award assessors were impressed that USystems could make a radical difference to the approach of data centre cooling with a simple idea that was well thought through and offers a complete, long term solution to the challenges of reducing data centre energy consumption, real estate, carbon footprint and other associated costs.”

Founded in 2003 and based in Gamlingay, Cambridgeshire, England, USystems is a privately owned company with over 50 employees in its 35,000 square foot manufacturing facility. It launched the family of ColdLogik CL20 rear coolers – the heart of its data centre solution – in 2007 as the world’s first intelligent and fully integrated rear cooler system.
ColdLogik coolers have been deployed worldwide – in over 100 projects – all of which now boast massive on-going energy and cost savings, plus a lower carbon footprint.

In addition to reducing energy consumption, ColdLogik rear coolers remove hot spots and can be retrofitted to existing or new build OEM cabinets using an interface.

USystems continues to develop and expand the range to meet new demands. The company is currently working with a number of key data centre design and build specialists that are incorporating the ColdLogik solution into their on-going projects.

The technology

Data centre cooling is an issue that has far reaching effects on both financial drain and power consumption – for many businesses throughout the world.

ColdLogik rear coolers replace the traditional approach to data centre cooling by removing low and high density heat loads. Rear door cooling has added benefit of reducing the real estate wasted by hot aisle/cold aisle, in row cooling; CRAC cooling and aisle-containment designs.

Waste heat generated by active equipment within a cabinet is removed at source by water cooling. Water is 3,500 times more effective than air by volume. Under normal circumstances, water and computing are not a good mix – however, by utilising a patented Leak Prevention System, the ColdLogik solution operates without fear of leakage.

Facility-wide solution

It will surprise many readers that, in order to gain the optimum energy performance and control the room environment, ColdLogik coolers can be used to control the entire computer room / data centre without additional air conditioning, The ColdLogik Management System, intelligently maintains the room ambient temperature.

ColdLogik is now specified into many prestigious current and on-going projects where it offers superior control and unrivalled energy, power and financial savings to future-proof data centres for many years.

Other recent awards
USystems is no stranger to winning with its ColdLogik products – with three further awards under its belt last year:

• Winner – 2012 CEEDA Energy Efficient Gold Award
• Winner – 2012 CEEDA Energy Efficient Silver Award
• Winner – 2012 UK IT Industry Award

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About USystems

USystems is the designer, manufacturer and distributor of an impressive range of world class high quality modular and scalable cooling systems, sound proofing data cabinets and 19 inch racks, which are used throughout the world in computer rooms, data centres and data / telecoms projects.

Through clear and innovative thinking in our designs and using advanced manufacturing processes, our products are dramatically reducing noise, heat and energy costs in data centres and offices while improving space utilisation and reducing carbon footprints.

USystems is registered as meeting the quality manufacturing requirements of BS EN ISO 9001:2008 and products comply with CE, UL, SCC, CMC and RoHS standards – we recycle over 90% of our waste and are currently working towards ISO 14000.

Notes To Editors
For further information on ColdLogik, USystems or the Queen’s Award for Enterprise please contact:
Zillah Loewe, USystems Limited.
Email: Zillah Loewe zillah@usystems.co.uk
Tel: +44 1767 652 817
OR
Phil Turtle, DataCenterIndustryPR – Turtle Consulting
Email phil.turtle@turtleconsulting.com
Tel: +44 7867 780 676

Notes To Advertising Representatives
Please refer any requests for colour seps direct to client (details above) and NOT to the agency. Thanks, Phil Turtle

 

Research shows Nordics leads Western Europe in Data Center Growth

Scandinavian countries taking the lead when it comes to digital infrastructure.
Recent research has shown that the Nordic countries had 22 per cent growth in data center ‘white space’ (the IT equipment area) over the last year – the largest percentage increase of all Western European and Scandinavian countries.
Data Center White Space Rate Of Growth By Market 2011-2012
Editor: High-Res photo here: http://turt.co/dcd44p [user: pics | pass: pics] According to Nicola Hayes, md of DCD Intelligence the research arm of DatacenterDynamics, “internet giants like Yahoo!, Google and recently Facebook – plus many other companies – have flocked to the Nordics. They have been drawn by the combination of financial incentives, mature infrastructure, cool climate, cheap and reliable energy, and a skilled workforce. There has also been a significant increase in the amount of outsourcing in this region.”

“Countries in the Nordic region have established themselves as leading examples of best practice in the development of ICT infrastructure. And publicity from the establishment of Nordics-based Data Centers by the internet giants has helped to drive interest in this market on an international scale,” she said.

At DatacenterDynamics Converged Nordics conference and expo – Stockholm 28th May this year (info: turt.co/dcd44) – speakers including Facebook, Volvo, Ericsson, the European Union and DCD Intelligence will share their knowledge and experience with delegates.

Facebook’s Joel Kjellgren, data center manager at the Luleå facility, will explain the the technology behind Facebook’s global success and offers to share valuable lessons from Facebook’s experience that data center owners and operators can apply in their own data centers.

Nicola Hayes, managing director of DCD Intelligence, will give a keynote presentation from DCD Intelligence research examining the significance of the market in the context of worldwide data center growth.

The new location this year for DatacenterDynamics Converged Nordics is the Stockholm’s historic Münchenbryggeriet events and conference centre, an old converted brewery. Now in its fourth year, the expanded program provides a unique opportunity to build on your understanding on the latest trends in the data center industry – with two conference streams:

Operating and Optimizing Stream – dedicated to everything you need to know about data center operations, from DCIM; power & cooling to green IT and IT optimisation.

The brand new Strategy Stream highlights cloud provisioning, data center risk & business value plus outsourcing decisions.

Join us at DatacenterDynamics Converged Nordics and enjoy a highly valuable day of networking with industry leading content from speakers such as:
• Dennis Jönsson, head of green IT, Nordea
• Morgan Ledner, global security manager datacenters, environment coordinator, Volvo IT
• Lutz Schubert, independent expert, European Commission (DG INFSO)
• Tomas Elken, head of IT sourcing, Ericsson
• Jim Runsten, partner and head of the IT sector group, Bird & Bird
• Joel Kjellgren, data center manager Luleå facility, Facebook
• Nicola Hayes, managing director, DCD Intelligence

For more information or to book DatacenterDynamics Converged Nordics at the Münchenbryggeriet Stockholm on 28th May 2013 please go to http://turt.co/dcd44.

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