Data Centre Alliance Elects Industry Senior Names to Board of Governors

Steven Norris, President of Data Centre Alliance

Steven Norris, President of Data Centre Alliance

Data Centre Alliance – the global not-for-profit industry representative body has elected six of the industry’s most powerful and respected chiefs to its Board of Governors.

 

Announcing the new appointments Date Centre Alliance (DCA) President Steven Norris (himself a former UK member of Parliament who held the position of Parliamentary Private Secretary in the Departments of Trade & Industry, Environment and Home Office) said, “In just two years the Data Centre Alliance has grown from being the brainchild of Simon Campbell-Whyte and Steve Hone to the highly respected industry representative body it now is.

 

“As such it is fitting that some of the most senior people in the industry should decide to give freely of their time and expertise to grow the DCA’s scope and influence wider and indeed globally. DCA has achieved several major milestones this year including the first ever government research funding – by the European Union – for project PEDCA. DCA has also launched the somewhat secret world of data centres, and their importance to society, to the public and businesses with two major special reports in conjunction with The New Statesman, a major international political and business publication.

 

Those taking up posts on the DCA Board of Governors are:

Adriaan Oosthoek –   DCA Chairman

Adriaan is Colt’s European Executive Vice President of Data Centre Services. He has worked in the data centre industry for 12 years and brings to the DCA a deep understanding of the colocation and wholesale data centre markets. He was also formerly UK Managing Director of Telecity Group.

 

Professor Dennis Kehoe – DCA Vice Chairman

Dennis is CEO of AIMES Grid Services and previously was Saxby Professor and Royal Academy of Engineering Research Professor at the University of Liverpool. He is also a non-executive director with a number of technology start-up and spin-out businesses.

Dennis continues a second term as Vice Chairman where his experience and expertise in major government funded R&D projects is invaluable. Future R&D funding for the industry, will remain a key focus for Dennis within the DCA.

 

Andrew Jay – DCA Senior Vice President for Governments and Policy

Andrew is Executive Director with international property and real-estate advisors CBRE where he runs the world’s largest data centre real-estate advisory team and publishes regular industry research reports.

Andrew will lead a drive against Governments’ mis-aligned policies and financial incentives.

 

Matt Pumfrey – DCA Senior Vice President for the DCA Technical Council

Matt is CEO of Smart Carbon Control and a director of Get-Smarter Energy.  Formerly also with Serco, he has over 15 years experience in the telecoms and technology sector.

Matt takes board responsibility for the DCA’s technical council and committees. His role will be to oversee the work of these groups and to establish further technical groups in line with the ever changing needs of the industry.

 

Rob Coupland – Senior Vice President for Training and Skills

Rob, is managing director at TelecityGroup and formerly with both NTL and Cable & Wireless. He brings 15 years plus years of experience to his new position on the DCA Board of Governors.

In his new role, Rob will build on his involvement with the recent DCA Graduate Bootcamp to establish firm links into schools, universities and commercial training organisations – to ensure that the data centre industry can avoid the currently forecast skills shortage.  Coupland’s appointment complements TelecityGroup’s corporate initiatives to facilitate apprenticeships in the technology sector throughout Europe.

 

Andrew Green – DCA Senior Vice President for New Markets

Basing himself between London and Hong Kong;  Andrew is a director at PTS Consulting. He joins the Board to spearhead the DCA’s expansion as representative body around the world.

He joins with pan-European DCA establishment well underway thanks to project PEDCA. He will focus on the need to establish DCA Chapters in the world’s major data centre locations to ensure that the DCA is fully representative of the industry for it’s members throughout the globe.

 

Ciaran Flanagan – Vice President

Ciaran is head of EMEA data centre initiatives for technology giant ABB and was previously head of data centre strategy with Nokia as well as roles with Intel and Verari Systems.

Ciaran joins the Board of Governors to make his supply-side experience available in a consultative capacity.

 

Nominations Invited

Three further Senior Vice Presidents (SVP) posts on the DCA Board of Governors have been announced and nominations are invited from experienced senior individuals prepared to give their time and expertise for the good of the industry.  They are:

  • SVP for Standards and Certification
  • SVP for Legal Affairs
  • SVP for Investment and Funding
  • SVP for Germany

Nominations can be submitted via this link http://turt.co/dca31

After Google and Microsoft Outages – “We Need to Talk” says Data Centre Alliance

PhilTurtle_CCO_DataCentreAlliance_2M

“Data Centres need to talk to each other more to avoid the sort of outages that have hit Google and Microsoft in recent weeks.” So said Phil Turtle CCO of Data Centre Alliance – the not for profit Industry body.  “The data centre industry is relatively young, yet these outages demonstrate just how utterly dependent in it we all our for our business and personal lives.

“Currently it exhibits too many ‘knowledge silos’ and an unnecessary fear of working together with competitors to share ‘best-practice’ – something mature industries find highly beneficial.

Many data centres do not have the resources of a Google or a Microsoft, yet as we have seen even with their massive technological resources these giants can have problems.

We commend more data centre operators, service providers, and individual data centre professionals to join the Data Centre Alliance and to share experiences and expertise with their peers – to ensure that the entire industry can learn from these outage events and share the knowledge for the benefit of data centre customers and service-users globally.

Working together allows the pooling of resources to establish and codify best practice – not only to avoid outages but also to increase power efficiency, and provide reliable comparative measurements (a level playing field) to enable customers to properly compare data centres when they are searching. All of these are initiatives on which the Data Centre Alliance (DCA) is currently working.

“How reliable a data centre is should be a ‘given’ and not a competitive edge, ‘ said Turtle. “There are many other factors on which to compete and the industry needs to share knowledge in the same way that other critical industries like nuclear and air-transport for the greater good.”

As part of the first ever Europe-funded research project, PEDCA, into the training and in-depth needs of the industry – there is a free entry-level Data Center Alliance membership available at http://turt.co/dca28

“We call on the whole industry to work together to reduce major outages for the good of the industry and the customers who rely so totally on us,” said Turtle.

DCA is also working on the skills shortage and recruitment difficulties faced by an industry largely staffed by professional in their fifties. Funded by two major data centre operators: Telecity and Telehouse plus training company CNet Training, DCA is currently running a pilot ten day intensive Boot Camp for graduates at the University of East London, to teach them the What? Why? and Where? of data centres  and the all-important skill of ‘critical-thinking’.

It is then planned to roll-out these Boot Camps internationally with the help of the industry’s training community for the benefit of the entire industry.