Back in 1928 Oscar Deutsch, the founder of ODEON Cinemas, opened his first venue in the West Midlands town of Brierley Hill. Fast forward to 2011 and ODEON is the largest chain of cinemas in Europe with 226 venues and 2127 screens.
In 2009 the company decided to embark on a major digital cinema conversion project across its entire UK and Eire estate and used a 10GPlus shielded copper cabling system from Brand-Rex as the core component of its new network infrastructure.
Brand-Rex Select Partner, J Brand, was appointed to carry out the work and the company’s sales and marketing manager, Paul Jordan, explained, ‘Our challenge was to provide ODEON with a cabling infrastructure capable of supporting network speeds of 10 Gigabit Ethernet. This would allow it to quickly and reliably transfer film between screens within the cinema network and get the best out of the state-of-the-art digital projection equipment being introduced. We knew that 10GPlus would be able to meet this criteria and had no hesitation in recommending it.’
Commenting on its best in class attributes, Ian Wilkie, marketing & supply chain director at UK cabling manufacturer Brand-Rex, said, ‘10GPlus is a third party approved cabling system that not only exceeds the performance levels specified in EIA/TIA for Category 6A, but also the requirements in ISO/IEC for Class EA. The 10GPlus system therefore has unparalleled levels of certification and is manufactured in accordance with ISO 14001 and ISO 9001:2008.’
After discussing the relative merits of shielded and unshielded cable with ODEON, it was decided that the former would be most suitable, owing to its ability to provide an added layer of protection against electromagnetic interference.
The project was run to a rigid schedule and being able to carry out the installations quickly and accurately was incredibly important. In order to make the best use of its time on-site, J Brand’s engineers also used innovations such as the Brand-Rex tool-free RJ-45 Snap-In-Jack for fast and efficient termination. As a result, all the ODEON conversions have opened on schedule.
J Brand completed its work in November 2011 and Jordan concluded, ‘This was a massive undertaking that involved the installation of over 90km of cable and 3,200 links within 112 cinemas. The project was a great success and ODEON now boasts 884 digital screens in the UK and Eire, which is more than any other cinema group and means that cinema goers can enjoy the ultimate visual experience.’
Brand-Rex Ltd is a global operation, designing, developing and manufacturing the most sophisticated, high performance copper and fibre cabling systems for communications and extreme environment applications. Headquartered in Scotland, the company is committed to being a trusted market leading provider of best-in-class communication infrastructure solutions that are truly ‘future proof’. For more information visit www.brand-rex.com