Brand-Rex and How United Services Announce New Partnership

Brand-Rex, the leading supplier of copper and fibre optic based network infrastructure solutions for enterprises, data centres and extreme environments, is set to increase its presence and activity in the Middle East thanks to a new partnership with How United Services (HUS).


Established in 2000 by Interserve UK and Al Darwish United, HUS was developed as a company to deliver state-of-the-art mechanical, electrical, power and maintenance services to a diverse range of clients. Today, the company employs over 1,400 experienced staff and site operatives and its operations are supported by a number of strategically located personnel that offer comprehensive logistical support.


Qatar has witnessed phenomenal growth in recent years. Its construction sector is thriving due to an abundance of major infrastructure and facilities building projects that are related to the 2022 FIFA World Cup.


This, combined with the Qatar National Vision 2030 programme, which aims to create a sustainable economy and advance the standard of living of its people, means that HUS’ services are in high demand.


Carole Ann Taylor Williams, marketing manager at HUS, commented, ‘We are proud to be a part of this growth through the delivery of numerous projects across all spheres of construction. We work with blue chip clients such as RasGas, Exxon Mobile and Qatar Airways and we are increasingly involved with delivering high-end structured cabling projects. We recognise Brand-Rex as a major player in the provision of innovative network infrastructure products and systems, and consider Approved Partner status as an excellent way to develop this relationship for our mutual benefit.’


An Approved Partner, HUS is part of the Brand-Rex Business Partner Program, which offers a wide range of incentives such as project support, technical assistance, training and education, dedicated account management and a vast array of marketing collateral to help partners maximise their revenue generating activities. By working closely with Brand-Rex account managers, partners are encouraged to utilise as many benefits as possible and in order to offer the ultimate in peace of mind to end users, they are also able to issue the industry renowned Brand-Rex 25-year system warranty.


‘The appointment of HUS serves to further strengthen our commitment to developing and supporting our growing operations in the state of Qatar,’ concluded Brand-Rex country manager, Alaa Habanjar. ‘We look forward to working together with HUS on some of the most exciting projects in the Middle East and providing customers with some of the most advanced structured cabling systems currently available in the world.


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REF: BRX0587


Hamad Medical City Deploys Substantial Multi-Data Network from Brand-Rex

International structured cabling company Brand-Rex is to supply a diverse, extensive and substantial structured cabling system for the main provider of healthcare in the state of Qatar. Situated in the capital city of Doha, Hamad Medical City (HMC) is the largest on-going government project for data communications. The project has been won by Brand-Rex partner Consolidated Gulf Co. (CGC). It is extensive and wide-ranging and will connect a Women’s Hospital, a physical medical and rehab facility, an ambulatory building, and the Translational Research Institute building.

The scope of work is enormous and provides the entire structured cabling system for a modern, progressive, multi-function network in a brand new, state-of-the-art medical facility delivering high standards of medical care. Using Brand-Rex products, CGC will install, test and commission a range of network services for telephone, data, TV, CCTV and access control. In addition, other areas will be provided with additional network services including video surveillance, building automation, and a fire alarm system. At the heart of this advanced network will be Brand-Rex 10GPlus Augmented Category 6 U/FTP, tight buffered premise distribution multimode and single-mode fibre, and single-mode steel tape armoured multi loose tube fibre optic cables.

Fibre connectivity will exist between the Central Energy Plant (CEP) and each building, where a fibre backbone will be installed from the main distribution frame (MDF) to an independent distribution frame (IDF) on each floor. In turn, each IDF will use CAT 6A U/FTP to connect over 20,000 access points. The detail is shown in table 1.
System Women’s Hospital Ambulatory Building Hospital Physical Medical & Rehab Transitional Research Institute

Telephone System 1455 943 1035 736
Data System 4606 4214 3005 2710
Digital TV System 456 410 325 310
CCTV 90 96 86 31
Total 6607 5663 4451 3787
Total No. Of points 20,508


A wide variety of Brand-Rex Optical Cable types will be deployed, including 4, 6, 12 and 24 core single-mode, 4 and 8 core multimode, and a 10GPlus Augmented Category 6 U/FTP cabling system. 42U Cabinets will be installed into which the 10GPlus cables will be terminated using the unique V12 Angled Patch panel, while fibre cables will terminate using preloaded fibre patch panel.

Brand-Rex Country manager Alaa Habanjar said, ‘’Hamad Medical City requires a highly resilient and robust cabling infrastructure for a wide range of essential services. The critical need of a hospital made the selection process thorough and stringent, including proof of capability, and detailed technical data.”

Hamad Medical Corporation is responding to economic growth in Qatar by providing citizens and residents with modern health care services. What was originally the ASIAD village, created in 2002 for the 15th Asian games has been redeveloped to create this impressive and modern medical facility with 1,600 employees, over 1,000 beds, a 40 bed day care unit, a 300 bed nursing home and dialysis facility.