CEREBRA Middle East is one of the region’s fastest growing value added distributors. CME has significant channel coverage in territories such as the UAE, Qatar, Kuwait, Oman, Bahrain, Egypt and Afghanistan,.and has recently set up a branch in KSA, increasing their market penetration.
Commenting on the new partnership, James Coughlan, director of Cannon Technologies Middle East, says: “With the recent release of several major new T4 Data Centre Solutions, including advances in Aisle Cocooning, and the continued growth of the market across the Middle East, we decided the time was right to start working with a new distributor.
“We’ve adopted new business models to help drive our sales in the region and with its experience and knowledge of the Middle East, CEREBRA are excellently positioned to help us meet this growing demand, and ensure that we continue to offer an exceptional level of service.”
Industry figures* reveal that in 2011/12, there was a 47% growth in investment in the Middle Eastern market for T4 data centre solutions, with the sector now worth $1.5bn a year.
“The figures demonstrate a considerable investment is being made to upgrade existing data centre stock,” adds Coughlan.
Among a raft of new data centre solutions developed by Cannon
Technologies is its range of ServerSmart Cab server cabinets, which offer unparalleled cooling capabilities and provide the perfect environment for universal housing of 19-inch servers.
Next week 17th October, James Coughlan of Cannon Technologies will be presenting a paper on High Density, High Resilience Data Centres at the Data Center Optimization Seminar being held in the Seven Sands Ballroom and the Dubai World Trade Center.
The Middle Eastern market will also be able to take advantage of new developments to the long established Cannon T4 Data Centre Manager (T4 DCM) software suite. The latest version means the network operations centre (NOC) is able to monitor a company’s entire global data centre portfolio as a single bar on the monitor screen and allows preventative or restorative action to be instigated in seconds.
CEREBRA will also be distributing a new range of min-data centre side mount cooling units, as well as promoting Cannon Technologies’ Free Form Aisle Cocooning – advanced technology which provides cost-effective air cabling containment as a single integrated solution, and features vertical closure panels, support for legacy technologies and a low energy footprint.
CEREBRA’s CEO Asit Ahuja adds: “Cannon Technologies’ products are a natural fit for our growing solution portfolio as they cater for a whole range of organisations, from SMBs up to enterprise class customers. The partnership will certainly enhance our ability to provide a complete range of data centre solutions and services to our channel partners and customers.”
* Figures from the Datacentre Dynamics Industry Census 2011