Data Centre Deconstruction to Help Fund Junior Football

BRX0669 playing for succesBRX0669 Euroborg niceBrand-Rex has once again demonstrated that being environmentally responsible not only promotes sustainability, but also leads to lower costs and protects the company’s bottom line.

In collaboration with Essent, the leading power utility in the Netherlands, Brand-Rex were able to help them recover and recycle 91 per cent of all the materials from two end of life data centres they were retiring. This added up to a total of 8,385kg of cables, cords, servers, racks, wall ducts and other materials. Not only did this cover all of the costs of deconstruction and recovery but it produced a significant surplus of revenue from the recycled materials.

Having produced a surplus from their co-operation on this project the two companies decided to donate the revenue to another sustainable initiative. It was determined that “Playing for Success”, an after-school programme for 9 to 14 year olds who are not achieving their potential at school, an initiative local to Essent would be the appropriate choice

On non-match days in the Euroborg Sport Stadium children are encouraged through football to engage their interest where conventional teaching methods have failed.

To make the whole initiative ‘sustainable’ Essent and project partners have installed 500 solar panels on the roof of the stadium and Essent with Brand-Rex are donating the full revenue from five of these panels for the next 25 years.

Jeroen Loonstra, Regional Sales Director of Brand-Rex, said “It is very rewarding for Brand-Rex to be in a position to contribute to such a worthy cause that also creates a tangible value for both the company and our partner. With this initiative, which it is hoped will help thousands of young people over the next 25 years gain better access to education, Brand-Rex has demonstrated once again that it’s more profitable to be green”.

Brand-Rex is a global operation, designing, developing and manufacturing the most sophisticated, high performance copper and fibre cabling systems for communications and extreme environment applications. Headquartered in Scotland, the company is committed to being a trusted market leading provider of best-in-class communications infrastructure solutions. As well as developing products and systems of the highest quality, the company is entirely carbon neutral and offsets all the CO2 created by the manufacture and distribution of its products. For more information visit

Photos Available Here:
[username: pics | password: pics] Caption: Marco Spoel (Essent, left) and Jan-Willem Hendriks (Brand Rex, right) symbolically make the donation to Dion Folkersma of Playing for Success Groningen (middle)

For further press information please contact:
Katrin Naefe on: +44(0)1295 256138
Phil Turtle on: +44 (0) 7867 780676
Turtle Consulting Group

What do Facebook, Microsoft, the European Commission and the UK Cabinet Office all have in common?

They are all headline speakers at this year’s main data centre and IT convention – DatacenterDynamics Converged 2012 at London’s Excel convention centre 14th and 15th November. (Full speakers list at

This year’s event takes place in the context of unprecedented media attention on data centres as either inefficient power drains or vital economic assets.

Facebook’s vice president of site operations Thomas Furlong will be discussing how Facebook began using leased data centre capacity before moving right through the spectrum to building its own custom data centres. Most data centre operators are quite circumspect about sharing their operational techniques and learnings.  Facebook is quite the opposite and everyone in the data centre industry stands to learn a lot from the experience they so freely share.

Liam Maxwell, deputy CIO of the UK government’s Cabinet Office, Will provide the latest details of the G-cloud strategy and procurement framework which is at the centre of the UK government’s programme for efficiency, reform and growth. He will explain how, through a drive towards open standards and open source, the UK government plans to help far more SME’s enter the marketplace – with IT becoming a major driving force for the UK economy.

Reliability, sustainability and performance are the key drivers behind the  global data centres poweringMicrosoft’s online, live and cloud services to consumer and business customers worldwide.  David Gauthier, Microsoft director of data centre architecture and design management – responsible for the company’s data centre footprint globally – will be explaining ‘The vertically integrated data centre’ an enabler of cost-optimised data centre solutions.

Meanwhile, the European Commission is concerned that the European market has been lagging behind the US in relation to cloud adoption.  Dr Carl-Christian Buhr, member of the cabinet of European Commission vice president and Nellie Kroes responsible for Digital Agenda Research and Innovation in ICT, will talk about the confusion, concern and contradictory regulatory environments that have been to blame for this.  Most importantly, Carl-Christian will describe the work – already 2 years underway – that the European Commission is doing to develop a standard set of regulatory guidelines to homogenise the regulatory environment to promote the use of cloud computing – especially amongst SMEs.

Data Centre Intelligence

With the DatacenterDynamics Census 2012 just published – probably the largest study yet with over 5000 people and companies surveyed – DCD Intelligence md and chief analyst Nicola Hayes will be presenting an in-depth look at the current data centre market and future projections.  This is essential listening for all data centre operators and suppliers.  (Register at )

High Profile Bankers

Often said to be at the forefront of data centre technology the banks will be out in force at DatacenterDynamics Converged 2012. Anthony Bishop, Morgan Stanley former md global head of enterprise data centre operations and strategy, will speak on challenges and strategies for architecting the converged data centre – particularly in high pressure environments.

Barclays’ Steve Stringer, global head of data centre services and planning. will describe how Barclays developed and implemented an enterprise wide DCM strategy.

And Ian Alderton, former CIO of RBS will be chairing a highly resonant panel discussion on ‘Where does the buck stop when things go wrong?’

And there’s more

The BBC, RampRate, Colt, i3 solutions, HP, Riello, Hitachi, QHi group, EATON, Schneider Electric, Data Centre Alliance, Emerson, ABB, Rittal, Active Power, infinity, Digital Realty, ASHRAE, excool, RF Code, Global Switch, Skanska and many more will be sharing valuable information.

Across 14th and 15th November at Excel London, there will be six lecture theatres running atDatacenterDynamics converged – each with high quality non-sales-based presentations of vital interest to delegates.  Now in its 11th year, over 2,000 senior data center and IT professionals from the UK’s biggest companies and public sector organisations are expected to attend. The full list of speakers can be found here:  and delegates can register here: