Data Centre Deconstruction to Help Fund Junior Football

BRX0669 playing for succesBRX0669 Euroborg niceBrand-Rex has once again demonstrated that being environmentally responsible not only promotes sustainability, but also leads to lower costs and protects the company’s bottom line.

In collaboration with Essent, the leading power utility in the Netherlands, Brand-Rex were able to help them recover and recycle 91 per cent of all the materials from two end of life data centres they were retiring. This added up to a total of 8,385kg of cables, cords, servers, racks, wall ducts and other materials. Not only did this cover all of the costs of deconstruction and recovery but it produced a significant surplus of revenue from the recycled materials.

Having produced a surplus from their co-operation on this project the two companies decided to donate the revenue to another sustainable initiative. It was determined that “Playing for Success”, an after-school programme for 9 to 14 year olds who are not achieving their potential at school, an initiative local to Essent would be the appropriate choice

On non-match days in the Euroborg Sport Stadium children are encouraged through football to engage their interest where conventional teaching methods have failed.

To make the whole initiative ‘sustainable’ Essent and project partners have installed 500 solar panels on the roof of the stadium and Essent with Brand-Rex are donating the full revenue from five of these panels for the next 25 years.

Jeroen Loonstra, Regional Sales Director of Brand-Rex, said “It is very rewarding for Brand-Rex to be in a position to contribute to such a worthy cause that also creates a tangible value for both the company and our partner. With this initiative, which it is hoped will help thousands of young people over the next 25 years gain better access to education, Brand-Rex has demonstrated once again that it’s more profitable to be green”.

Brand-Rex is a global operation, designing, developing and manufacturing the most sophisticated, high performance copper and fibre cabling systems for communications and extreme environment applications. Headquartered in Scotland, the company is committed to being a trusted market leading provider of best-in-class communications infrastructure solutions. As well as developing products and systems of the highest quality, the company is entirely carbon neutral and offsets all the CO2 created by the manufacture and distribution of its products. For more information visit

Photos Available Here:
[username: pics | password: pics] Caption: Marco Spoel (Essent, left) and Jan-Willem Hendriks (Brand Rex, right) symbolically make the donation to Dion Folkersma of Playing for Success Groningen (middle)

For further press information please contact:
Katrin Naefe on: +44(0)1295 256138
Phil Turtle on: +44 (0) 7867 780676
Turtle Consulting Group

Data Centre Industry Still Robust Despite Tough Economic Conditions Says DatacenterDynamics Industry Census

Early indications from the DatacenterDynamics 2012 Global Industry Census show that the threat of global recession is having minimal impact on growth in the worldwide Data Centre Industry.

Full 2012 census results are due to be published in Q3/2012 and will provide the industry with robust information on the true affect of economic uncertainty is having on the industry on a regional and country by country basis.

Census research continues until the 27th July and any data centre professional yet to complete the survey can do so at DCD Intelligence is donating $5 to the international children’s’ charity UNICEF for every Census Survey completed.

With no signs of the general economic malaise ending anytime soon, some industry commentators have warned that the data centre industry should be prepared for a drastic slowdown in growth.

Nicola Hayes, managing director of DCD Intelligence, takes a different view.  “Whilst countries with highly developed data centre markets will almost certainly see lower growth figures than previously enjoyed, all indicators (including initial responses to the 2012 Industry Census) point to continued growth across the sector. This is particularly so in under-developed countries – as investors, technology companies and Governments in those areas continue in their efforts to ensure they stand a chance of competing in an IT enabled world.”

Hayes explained that data centres have become an integral part of the internet and IT infrastructure and growth in internet usage, rich media, cloud computing and Smartphone use all have had a positive effect on the data centre industry and its many supply industries.

Current figures for the number of internet users globally sit at around 2.11bn, more than doubled since 2007 (source: Internet world statistics) and this still only accounts for around 30% of the world’s population leaving wide room for further growth.

Forecasts generated from the results of the DataCentreDynamics Industry Census 2011 predicted a worldwide data centre growth rate of 7% from 2011 to 2012 with some less mature markets showing growth rates of up to 60%.

Hayes concludes “The early results from the 2012 Data Centre Industry census illustrate the fact that the overall health of the industry is remarkably robust.”

About the 2012 DatacenterDynamics Industry Census

The DataCenterDynamics 2012 Industry Census is the largest worldwide quantitative data centre survey.  Supported by Siemens, Cummins and the BCS the results of the census offer the most comprehensive analysis of issues and trends affecting the sector. By donating $5 for each completed questionnaire, DatacenterDynamics is also using the census as an instrument to raise funds for international children’s charity UNICEF. It is anticipated that this year a total of $40,000 will be raised.

About DatacenterDynamics

With offices in locations around the globe, 54 conferences in 37 countries and business intelligence and professional development offered on a worldwide scale, DataCenterDynamics is a truly global specialist provider of content to the Data Centre Industry.